Pack Your Store During Slow Times by Crystal Vilkaitis

Retail Success!

How To Use Slow Times Wisely

Video (+ Ads) Success!
“We beat all of last year! (before July)”

What should I post?

The content needs to relate to your
PERFECT Customer.

Content Ideas
• 5-7 themes and cycle through
• New arrivals - Picks of the week, pick 4,
albums, just in, only 2 left! (fomo)
• In-store – displays, customers, staff
• Events – in-store, contests or campaigns,
virtual events/parties, community
• Tips/education – sleeping, product
(moisture wicking), relaxation
• Memes/funny

3 Strategies That Creates
Action!

1. Contests

2. Facebook Live!

Facebook Live Success
• Spent $100 to
promote
• “We ran out of
flowers!”
• 32 orders
• Just under $3K
in sales

Announcements

3. Facebook & Instagram Ads

Ad Reach Example

Lots of types, always changing

The “Most
Recent” Ad

Boosting

Boosting Ex

“I haven’t been this excited
since my husband and I
made out for the first time!”

Offer Ads

Offer Ad – Get Notifications

Cloud Nine Pajamas Results:
• Two offers, $20 off $100; free gift with
purchase of $100 or more
• Spent $500 on a Facebook Offer Ad
• Targeted: Fans, Email List, Lookalike in
specific areas
• 35 sales; over $7,000

What audiences to target?
• Warm audiences
• Email list
• Website visitors
• Lookalikes
• Ex: Past customers
• Big box/competitors

What’s Next?

I want to empower you.
I’ll show you the why AND the
how.

A few ways I can help…
• Group A:
• You already have a strategy, seeing some
results, need to get better = room for
growth
• Social Edge membership: Ongoing social
media education, support and
accountability

• Group B:
• You need a starting place. Need the
strategy and help building your plan and
foundation
• Social to Sale training course

• Group C:
• You need it all! Start with strategy and
foundation, and then want ongoing
updates to stay relevant, and support to
assist you, and accountability to push you
• Bundle Social Edge & Social to Sale

Market Special: Facebook and
Instagram Ads Course, for free!
(Normally $797)

I’m looking for…..
• Commitment
• Participation
• Willingness to learn
• Implementer
• = Social Selling Mindset J

If you don’t make time for
social media, you won’t be
relevant.

My info slide with website to sign up

Pack Your Store During Slow Times by Crystal Vilkaitis

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