CrystalSign is an experienced BTL and outdoor advertising agency with a pan-India presence. They have a team with specialized skills in direct marketing, promotions, events management, and database management. Many team members have worked with reputed brands. CrystalSign offers strategic planning, media planning and buying, public relations, BTL promotions, design services, printing and display solutions, and executes events, exhibitions, and promotions across India. They aim to help clients achieve their objectives through effective and optimized multichannel communication campaigns.
2. About Us
o Experienced BTL & Outdoor Advertising Agency having PAN India presence
o Balanced composition of team with specialization in direct marketing,
promotions, events, tie-ups, contest management and database
management.
o Most of the team members have worked with reputed brands and agencies.
The team has mix of rich experience with projects of reputed multi-nationals
like Hero Honda, Monte Carlo, Jaypee Group, Pioneer Music System,
SABMiller Escorts, ESIC and SAIL etc.
o In-House creative & production facility
o More than 200 associates Pan- India for operational support
3. Services
PRINTING /
STRATEGIC
SPONSORSHIP DISPLAY
PLANNING
SYSTEMS
MEDIA BTL
WALL PAINTINGS
PLANNING PROMOTION
MEDIA BUYING DTP / DESIGNS SPECIAL EVENT
4. Strategic and communication planning
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Building strategy to achieve clients’ objectives
Building communication techniques and communication mix to achieve
right communication, with optimal budget in right time, on right media,
and the right way.
Only long term strategy planning (annual, seasonal etc.) gives results.
5. Media planning & buying
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Attracts major chunk of the marketing spends.
Determination of the target group.
In turn plan for the selection and frequency of media exposure.
Optimal media plan provides information to be distributed to largest
number of people for optimal budget, and in the same time will provide
optimal number of rating points (of viewer ship, listener ship and reader
ship).
We provide the best deals on all relevant media in India, included: TV,
Radio, Print, Outdoor, Internet
6. Public relations
6
Beside good strategy and campaign planning, media and public
communications are necessary to improve the credibility and give more
specific information.
These strategies are establishing the link between different interest
groups in the process of communication.
Pubic relation is not encouraging or affecting and it does not directly
increase sales or profit.
PR influences on consumer’s awareness in purpose to achieve positive
effects for the product, service or company.
7. BTL, promotions and sponsorships
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We believe that the promotions must give the right results in direct
communication with the consumers.
They must increase the sales or make the communication stronger,
even change certain consumer opinion about certain brand.
The sponsorships by their own choice, and in the choice where and how
they communicate , we believe that they can function only if they are
dimension right and truly targeted.
8. Design, creative solutions and ideas
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Design is result of the previous strategy, brand goals, also shows which
communication resource well be used.
We are applying fresh ideas into design, taking care of the target groups
and the message that should be delivered.
We believe that the most beautiful design, if its not communicated and
directed to the targeted group, in right way, is not functional and not
competent.
9. Printing & Display Solutions
Vertical Glow Sign Tower
Solvent Banner
Multi Image Scroller
Roll Up Banner Stands
Cut Vinyl O.S ( Glow Sign )
Front Lit Boards
Solvent Printed Glow Sign Boards
Glow Sign Boards
Showroom Front Signages
3 Dimensional Glow Sign Boards
"X" Banner Stand
Router Cut Aluminium Composite Panel Boards
Road Signages
Road Show Demo Tent
Acrylic Dispensers
Promotional Cut-outs
One Way Vision Films
48. Why CrystalSign
Young, Motivated & dedicated team
Pan India Presence
In-house creative, logistic & production Facility
Ability to conceptualize cost effective solution
Provide Quality & Real time execution
Best Monitoring Team to make campaign
Effective & successful and to provide daily campaign tracking report to
our clients.