Crystal Hues Limited (CHL) is a leading advertising company/agency in India providing best advertising designing and translation services. We are amongst the top advertising and translation agencies/Companies in Delhi, Bangalore, Chennai, India

1. AL LOCA
A TION LIZ
RN AT
TE IO
IN N
•
•
S
P
N
RO
O
TI
MO
CA
TIO
G COMMUNI
NAL COLLAT
TIN E
ER
RK
A
A
LS
M
Translating Marketing Communications
into Global Opportunities
Translating Marketing Communications
UKAS into Global Opportunities
QUALITY
MANAGEMENT
013 I9 0 r d
S1 C
O0 t
0 0i
0:
2e fi
e

2. Overview Overview
Globalization has placed newer demands before the marketing gurus.
Those who have ridden the crest of globalization with all-conquering
zeal will now have to drive harder to maintain their equity. There are
no short cuts. You cannot afford to keep clinging to the strategies of
the bygone era. Staring the global consumer from neon-lit billboards
will just not do. The new mantra is to enter consumers' home, their
heart and their soul. And to do that, you have to meet consumers on
their home ground. You will have to speak the language that they
understand and use the medium that they chose. Your brand is not
going to 'transform their life'. Their lifestyle will transform your
brand positioning.
Business Strategies are becoming increasingly culture specific. To avoid losses and
maximize returns from transnational opportunities, it is imperative to communicate
through the local sensibilities of the target audience.
Crystal Hues Limited (CHL), a global consortium, makes it possible for you to do that.
CHL is the premier provider for marketing communication and localization services,
specializing in multilingual and multicultural projects, pioneering the localization
activities in India since 1989. It was registered as a public limited company in 1995,
the only one in India to have achieved this distinction in the localization industry.

3. Integrated Platform for Global Communication
International Testimonials
Overview
Integrated Platform for Global Communication
Crystal Hues Limited (CHL) offers cutting edge marketing communication services
using state-of-the-art technology, creativity, knowledge base both cultural and
linguistic. CHL makes the communication emanating from your company a PR and
marketing tool by directly impacting the target audience in their own language and
through their familiar cultural symbols.
CHL creates documents and messages in any language of the globe. With integrated
infrastructure and working methodology, CHL produces world-class messages for its
clients.
CHL's services transcend the barriers of communication that exist between you and
the local markets around the world. CHL transforms your message into the
consumer's own language to ensure that it is better understood and achieves the
desired impact. So also a website or an average multimedia presentation. The
possibilities offered by CHL are endless.
International Testimonials
CHL's functions and processes are based on the knowledge and expertises gained
over the years and are ISO 9001:2000 certified by worlds leading quality auditors
DNV, UKAS. Adherence to streamlined operations ensures delivery of high quality
services at competitive costs. The Company enjoys a well-established international
client base and membership to major trade and industry organizations. CHL is
acknowledged as the official localizer for Indian languages by most of the leading
international localization companies based in the UK, the USA, Germany, Singapore
and Japan, which underscore the company's credentials, capacities, infrastructure
and professionalism.
CHL has been associated with leading international events, prestigious global
conferences and conventions. CHL's expertise in marketing communications and
localization services is used by over 500 national and international organizations
from diverse industry segments, government establishments, multinational
companies, as well as advertising and PR agencies.
CHL's achievements have won accolades and unsolicited appreciations from clients
as well as associates from all over the world. The company has also been covered in
the news media for its achievements and has been a source of reference for issues
related to localization services in the media.

4. Marketing Communications
ATL (Above-the-line) Services
BTL (Below-the-line) Services
Marketing Communications
Marketing Communications
It is imperative that marketing communication strategy is tailor-made to address the
specific sensitivities, interests and conditions of the diverse groups of audience. To
accomplish this task, CHL has highly specialized expert marketing communication
strategists ready to work with you for developing the right communications for specific
customer group of any given region.
Conceptualization
Conceptualization is the formative process of marketing communication strategy.
Our proficiency in giving the perfect presentation to this idea is guaranteed by our
multidimensional creative professionals, who understand, conceive, measure and
deliver the idea as per the clients' expectations and then moves from conceptualizing
to animating the whole output.
Design, Development
The design and development part of marketing communication manages and
presents the message and content of the idea. Our designers are, undoubtedly, the
most experienced communication engineers, giving the best shape, hue and size to
your thoughts to help your business grow.
The CHL spectrum of services spans almost any international market
and includes delivery in any international language in any medium
of communication, viz. publications, internet, multimedia and
software.
Communications

5. ATL (Above-the-line) Services
Press Advertisements
Electronic Media
Outdoor Publicity
Marketing Communications
ATL (Above-the-line) Services:
CHL is unique and innovative in creating electrifying experiences
for the masses on a 360-degree level. We have a complete
range of expertise in generating press, television and radio
advertisements, including outdoor publicity, with the message
that reinforces the brand and creates a stronger and lasting
impact. Our efforts are geared at imprinting lasting impressions
upon customers about your product and services and not just
creating expensive splashes of advertising.
Press Advertisements: CHL can make your press
advertisements, a finer and closer experience for your
customers, helping them encircle their interest around your
product.
Electronic Media: T h o u g h a f o r m o f AT L , w e
believe, electronic media has a different borderline from
press advertisement and outdoor publicity. The
precise reason why CHL has experts with the right and
relevant experience to address these intricacies of
communication.
Outdoor Publicity: Visually comforting, appealing and
necessity-driven – these are some of the underlying canons
of publicity that we follow while creating outdoor publicity for
your products.

6. BTL (Below-the-line) Services
Marketing Collaterals
Digital Presentations
Online Presence
Event Management
PR, Media Exposure
Marketing Communications
BTL (Below-the-line) Services:
Marketing Collaterals: Highly skilled and creative designers along with
publishing experts in CHL ensure seamless integration of the message with the
presentation be it brochures, multilingual catalogues or manuals, packaging
designs, business documents and correspondence. We have a talented team of
visualizers, concept developers, copywriters and designers well equipped to
handle all creative demands and meet the expectations of our clients.
Our printing presses are well maintained by a strong team of printing
professionals with a long experience behind them. The team offers solutions for
all your printing needs and supervises and monitors at every stage, the entire
process to ensure a faultless delivery.
Digital Presentations: Electronic presentations are fast gaining popularity
because of adaptability to amendments, revisions, updates, and most
importantly, it eliminates the use of paper. Our multimedia engineers and graphic
designers create e-brochures, e-catalogues, etc, that combine the convenience
of traditional media with the ease of using digital technologies.
Online Presence (Website): Amidst the growing cutthroat competition, it is
necessary to maintain a long-term presence, especially over the Internet, where
customers usually reach the product in multiple ways. CHL has extensive know-
how in website development, search engine optimization, keyword generation,
website publicity and impacting online presence. Our committed team of creative
web designers, SEO specialists and programmers work on the latest software
applications to achieve the marketing needs of your website.
Hosting: CHL is one of the most competitive web service providers
today, offering host of services for building your web presence. These
services are flexible and can be customized to meet the current and
future needs of your business. Customized hosting plans are available
on both LINUX and Windows servers resident on Internet backbone
with multiple high-speed links, delivering high performance business
websites. Our network operations team ensures uninterrupted service
and our engineers help you overcome nagging website issues.

7. BTL (Below-the-line) Services
Marketing Collaterals
Digital Presentations
Online Presence
Event Management
PR, Media Exposure
Marketing Communications
Domain Name Registration: Registration of domain names for Top
Level Domains and other domain extensions ensuring unparalleled
domain accessibility and security.
E-commerce Solutions: CHL engineers bring together customers,
vendors and suppliers in ways never before possible. Our
websites enable your core business processes to improve customer
service, reduce cycle time, get more results from limited
resources and actually sell things. CHL uses technologies that are
designed to replace traditional paper-based workflow with faster,
more efficient, reliable and safe communications with your customers.
Website Promotion: CHL clients get a wider and focused exposure
through its own experience and well-defined on-line promotional
plans. Using ethical promotion techniques, our search-engine-
promotion engineers deliver exposure and highly favorable positions
on most search engines.
Event Management: CHL expertise in organizing and managing corporate
events is delivered through its multitasking personnel who ensure that the visitors,
delegates and participants enjoy the experience while meeting the objectives
stipulated by the client.
PR, Media Exposure: Media exposure service includes educating clients on
media perception, arranging successful press conferences, publishing news and
coverage that retain the essence of the matter the client wants to give, creating
photo opportunities for personal image building and branding.
Media Management: This service helps our clients to monitor reports
appearing in the media, in any language, related to specific subjects
or interest and includes short term monitoring to cover visits, launches,
incidents or events.
Industry Feedback: Industry feedback services include collection of
clippings from any newspaper or periodical published in any
language, in any country, on client's and competitors' exposure in the
media along with updates on the related industry.

8. Localization Services
Publishing localization
Website Localization
Multimedia Localization
Software Localization
Localization Services
Localization Services
Our localization and internationalization services include customization (adaptation
and translation) of documents, marketing collaterals like brochures, website and CD
presentations for any country, especially those countries which have language,
cultural and other trade barriers.
Localization services are indispensable to any market expansion endeavor, especially
if the culture and language is different. Through localization, both your company and
its products are presented to the target audience to ensure smooth and hindrance-
free acceptance while, at the same time, projecting an international image of the
company. Localization eliminates the language barriers and any culturally
inappropriate hues, graphics, symbols, geopolitical issues, etc.
CHL's in-house localization and domain experts with their in-depth knowledge of
culture and language of the target audience, deliver localization services in the
following areas:
Publishing Localization:
Localization of brochures, product manuals, advertisements and any other marketing
collateral, which needs to be printed. The domain expertise also includes pre and post
press handling capabilities.
Website Localization:
Localization of websites and web-based applications. The domain expertise includes
server, application and user interface reengineering.
Multimedia Localization:
Localization of multimedia presentations and movies. This includes animation,
graphics re-engineering, editing and subtitling.
Software Localization:
Localization of software applications. The domain expertise includes programming in
multiple languages, user interface designing, context mapping and help file
generation capabilities.

9. Quality Assurance - CHL Global Working Systems
Faultless start
Handpicked specialists for every job
Efficient Execution
100% Error Free Reporting, Correction
Quality Assurance
Quality Assurance - CHL Global Working Systems
The emphasis on cultural acceptance by the target audience is delivered by CHL's
services to the satisfaction of its perfectionist clients. The native in-country domain
specialists employed by CHL ensure this.
Faultless start:
In CHL, every project is first scrutinized and analyzed for its purpose along with related
technical information. The facilities are geared to receive projects in any form be it
electronic, digital, Internet (direct transfer to our internet server) or just plain hard copy
of documents.
The project is then assigned to a domain specialist who may split the project among
other international or in-country team members, based on different tasks to be
accomplished, to facilitate project handling and convenience. After completion, the
various tasks are integrated back to ensure project comprehensiveness and
consistency. This procedure has built-in redundancies to prevent any non-
conformance of the project requirements.
Handpicked specialists for every job:
CHL's super specialist (selected from a minimum of 5 specialists) supervises each task
being handled by the pool of domain specialists. The procedures laid down conform
to the best of international quality standards and compliance is ensured through
automated custom-developed project management system.
Efficient Execution:
The emphasis is on continuous improvement in quality and consistency. This is
achieved through a mandatory process of evaluation of individual projects, constant
improvisation and a client specific quality control system in place at CHL.
The obligatory use of latest tools by the team ensures efficient, accurate and
consistent results.
100% Error Free Reporting, Correction:
All projects follow a “100% error free reporting and correction” Process Flow. This is
mandatory for all the projects executed by CHL.

10. An exceptional resource base An Exceptional Resource Base
An exceptional resource base
CHL has a capable and absolutely professional team that ensures well-integrated
service delivery. Our team of experts have impeccable credentials with each member
having an experience of at least 10 years in the related industry. The total strength of
the CHL team is over 70, with domain expertise in Marketing Communications, Project
Management, Linguistics, Graphic engineering, Publishing, Multimedia, Websites
and Software. We also have professionals in diverse industries like FMCG, Hospitality,
Heavy engineering, Automotive and Pharmaceutical.
CHL's combined strength of 300-strong associates spread across 34 cities around the
world, covering specialists in all languages along with a host of in-house domain
specialists, ensure a flawless back office support in providing value based solutions to
all technical challenges of market expansion.
These offices and the dedicated workforce reinforce the inherent capability of offering
marketing communication and localization services to the clients not only locally but
also meeting their international marketing communication and localization needs
efficiently and cost effectively.
Through a world-class working system and constant technology upgrading, CHL
integrates marketing communication and localization services to offer comprehensive
solutions. The marketing communications and localization services are geared to
support a host of presentation modes, from electronic media to publishing to
multimedia to web, thanks to CHL's highly system-based operations, which are
focused on ensuring efficient and accurate execution of each project as per schedule.
Thus translating opportunities into tangible assets through integrated solutions to all
communication needs.

11. CHL's clients - Partial list of CHL's growing client-base
ABN Amro Bank • Accenture • ACME Telepower • Adidas • Agreeya Solutions •
Air France • Amway • Aviva • Ayurvet • Bata • BBC • Bharti Telecom • Bikanerwala
• Birla Yamaha • BPL • BSI Management System • C Dot • Cadilla • Candico •
Canon • Clinton Foundation • Colgate • Confederation of Indian Industry (CII)
• Control & Switchgear • Dabur India • Delphi • Delvac • Eli Lilly • Ernst & Young •
Everest Industry • FCS Software Solutions • Federation of Indian Chambers of
Commerce and Industry (FICCI) • Flextronic Software System • G E • Gas Authority
of India (GAIL) • Gillette • Glaxo • Grail Research • Havell's • Hindustan Lever (HLL)
• Honda • Hughes • ICI Paints • ICICI Bank • Indian Oil Corporation (IOC) •
Infosys • ITDC • Jindals • Jubilant Organosys • KPMG • KSA • Larsen & Toubro •
LG • Maruti Udyog • Max New York Life • McCann Erickson • Ministry of External
Affairs, Government of India • Mobil Delvac • Modicare • Moser Baer • National
Book Trust • National Geographic Channel • NDTV • Nestle • NIIT • Nokia
• ONGC • Oxfam • Panasonic • Pepsi • Piaggio • Price Waterhouse Coopers •
Ranbaxy • Sage Herbals • Samsung • Schneider Electric • Shell • Siemens • Star TV
• Su-Kam Power • Text 100 • Thomas Cook • Thomson Digital • UNDP •
United Petroleum • Virgin Atlantic • VLCC • W H O • Whirlpool • Wipro • World
Bank • World Food Programme • Xerox • Zee TV
w w w. c r y s t a l h u e s . c o m

12. Translating Marketing Communications
into Global Opportunities
CRYSTAL HUES LIMITED
NEW DELHI BANGALORE CHENNAI
1001A, Devika Tower, #002, Palace View Apartment, #Megabyte Business Center,
6, Nehru Place, 14, Jayamahal Main Road, 3D Ali Towers 55, Greams Road,
New Delhi – 110019 (INDIA) Bangalore - 560 046 (INDIA) Chennai - 600006 (INDIA)
Tel: +91-11-30881595-98, 41377561-62 Tel : +91-80-23544132-33 Tel: +91-44-42142780
Fax: +91-1130881599 Fax : +91-80-23544134 Fax: +91-44-42142781
E-mail : info@crystalhues.com E-mail : bangalore@crystalhues.com Email: chennai@crystalhues.com
w w w. c r y s t a l h u e s . c o m