Logo analysis presentation for Visual Language ITP class.

1. Logo analysis
by Diego Cruz

4. • Instantly recognizable
• Scalable in all sizes

8. (Negative variation)

10. red
youth
desire
passion
blood
heart

11. heart

12. What the heart does?

13. beats

14. What makes your heart beat?

15. music

16. black
power
status
authority

17. status

18. black car

19. black suit

20. black credit card

21. high-end brand

23. What the shape
looks like?

24. musical note

25. human ears

26. heart

27. fetus in a
womb

28. symbol of life

29. youth

30. blood

31. heart

32. life

33. music

35. music

36. gives life

38. beats
(modified 176MSD typeface)

40. thank you.