Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?

2. Searches Are Evolving

3. @dr_peteSource: Search.GoogleBlog.com

4. @dr_pete
AUGUST 2013
Source: SearchEngineLand.com

5. @dr_pete
APRIL 2015*
Source: SearchEngineLand.com

6. @dr_peteSource: BackChannel.com

7. @dr_pete

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9. @dr_pete

10. @dr_pete
height
“Tallness”
tall
feet
meters
size
big

11. @dr_pete
Now, Just Build
Great Concepts

12. @dr_pete

13. The Old Way Is Dying

14. @dr_pete

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30. The Algo Is Learning

31. @dr_pete

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Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
Source: Wikipedia.org

33. Deep learning is a branch of machine
learning based on a set of algorithms that
attempt to model high-level abstractions in
data by using a deep graph with multiple
processing layers, composed of multiple
linear and non-linear transformations.
@dr_peteSource: Wikipedia.org

34. @dr_peteSource: Wikimedia.org

35. @dr_peteSource: Wikimedia.org

36. @dr_peteSource: Udacity.com

37. @dr_pete
– Levy + Jeff Dean (Google)
Source: BackChannel.com

38. @dr_peteSource: TensorFlow.org
WORD2VEC

39. @dr_pete
RB ≠ TRANSLATION

40. @dr_pete
IS THIS RANKBRAIN?

41. @dr_pete

42. We Have to Adapt

43. @dr_peteSource: Moz.com/explorer

44. @dr_pete
OPTION #1

45. @dr_pete
OPTION #1

46. @dr_pete
Space Needle Height
The Space Needle height (Seattle) is 605 feet. The
Space Needle height in stories is just over 60. It’s
interesting to note that the Space Needle height
comparison to the Empire State Building is about
half as high. In contrast, the Seattle Space Needle
height comparison to Chicago’s Willis Tower is only
about one-third the height.
OPTION #2

47. Space Needle Height
The Space Needle height (Seattle) is 605 feet. The
Space Needle height in stories is just over 60. It’s
interesting to note that the Space Needle height
comparison to the Empire State Building is about
half as high. In contrast, the Seattle Space Needle
height comparison to Chicago’s Willis Tower is only
about one-third the height.
@dr_pete
OPTION #2

48. @dr_peteSource: Moz.com/explorer

49. @dr_peteSource: Moz.com/explorer

50. @dr_pete
OPTION #3
(a) Space Needle How Tall
(b) Space Needle Height
(c) Height in Stories

51. @dr_pete
(a) Space Needle How Tall
(a) “How tall is the Space Needle?”
(b) Space Needle Height
(b) “height of the Space Needle”
(c) Height in Stories
(c) “Space Needle is ___ stories”
OPTION #3

52. @dr_pete
How Tall Is The Space Needle?
The height of the Space Needle in Seattle,
Washington is 605 ft. (184 m), including the
antenna. Interestingly, while the Space Needle is
approximately 60 stories tall, it only occupies 6
floors, with most of the tower being structural.
While it was once the tallest building in Seattle, the
Space Needle now ranks only 7th.
OPTION #3

53. It’s All in The 3 G’s

54. @dr_pete
1. GATHER KEYWORDS

55. @dr_pete
2. GROUP KEYWORDS

56. @dr_pete
3. GENERATE IDEALS
(a) Best for Smoothies
(a) “Best blenders for smoothies”
(b) Best for Frozen Drinks
(b) “Top rated blenders for frozen drinks”
(c) Best Blenders Money
(c) “What’s the best blender for the money?”

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59. @dr_pete
GATHER
GROUP
GENERATE

60. @dr_pete

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FIND GAPS

64. Write for Brains*

65. @dr_peteBrain Icon: Marek Polakevic
2???20161999

66. @dr_pete
“Space Needle height”
“How tall is the Space
“Needle?”