The STEEP Forces Driving Cloud Computing for CSA IT

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The STEEP Forces Driving
Cloud Computing
a Presentation for:
by Craig Rispin, Business Futurist
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The STEEP Forces Driving
Cloud Computing
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The STEEP Forces Driving
Cloud Computing
Social
Technological
Economic
Environmental
Political & Legal
F
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C
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S

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What is Cloud Computing?

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“Cloud
Computing isn’t
really about
technology - it’s
really about
thinking of IT in a
whole new way.”

8. The
IT
Industry
is
now
in
a
huge
paradigm
shi4
where
companies
will
move
from
expensive
IT
professional
staff
and
infrastructure,
to
smaller
IT
staffs
and
ge<ng
their
services
across
the
Internet
from
large
providers
like
Microso4,
Google,
etc.
This
is
called
“cloud
compuBng.
THE PREMISE

9. ENERGY

10. ENERGY

11. ENERGY

12. HOW WILL THIS WORK?
•
Simplified
worksta1ons
•
Less
Hardware
•
Less
So5ware
•
Internet
will
host
programs
•
Can
lease
hardware
•
Less
In-­‐House
IT

13. COMPUTERS

14. COMPUTERS

15. NO BOTTLENECKS
“When
the
network
becomes
as
fast
as
the
processor,
the
computer
hollows
out
and
spreads
across
the
network.”
-­‐Eric
Schmidt,
1993

16. • Low
cost-­‐of-­‐ownership
and
cost
predictability
• Immediate
deployment
• Scale
up
or
down
as
needed,
with
no
risk
• Any1me,
anywhere
access
to
informa1on
• Business-­‐class
messaging
and
collabora1on
• Secure
and
reliable
performance
for
the
highest
produc1vity
• Keep
up
with
technology
with
no
change
in
price
• They
perform
the
backups
and
restores
• Less
energy
consump1on
PROS

17. • Lack
of
control
• Rely
on
others
• Rely
on
bandwidth
• Lack
of
flexibility
• Response
1me
for
issues
CONS

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The STEEP Forces Driving
Cloud Computing Adoption
Social
Technological
Economic
Environmental
Political & Legal
F
O
R
C
E
S

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Social Forces - Consumer

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The Connected Generation -
Social Forces - Consumer

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The Connected Generation -
Social Forces - Consumer
Living in the Cloud

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The Connected Generation -
Social Forces - Consumer
Living in the Cloud

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Social Forces - Consumer

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Social Forces - Consumer

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Social Forces - Consumer

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Social Forces - Business

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Social Forces - Business
Emerging Technologies Priority Matrix 2010
benefit years to mainstream adoption
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
transformational Cloud Computing
Cloud/Web Platforms
Media Tablet
3D Printing
Context Delivery
Architecture
Extreme Transaction
Processing
Autonomous Vehicles
Human Augmentation
Mobile Robots
Terahertz Waves
high Mobile Application
Stores
Predictive Analytics
Activity Streams
E-Book Readers
Electronic Paper
Interactive TV
Internet Micropayment
Systems
Location-Aware
Applications
Private Cloud Computing
Social Analytics
Augmented Reality
Internet TV
Virtual Assistants
Wireless Power
Mesh Networks: Sensor
moderate Consumer-Generated
Media
Pen-Centric Tablet PCs
3D Flat-Panel TVs and
Displays
Biometric Authentication
Methods
Gesture Recognition
Idea Management
Microblogging
Speech Recognition
Video Telepresence
4G Standard
Public Virtual Worlds
Speech-to-Speech
Translation
Video Search
Computer-Brain Interface
low Tangible User Interfaces

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Social Forces - Business
Emerging Technologies Priority Matrix 2010
benefit years to mainstream adoption
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
transformational Cloud Computing
Cloud/Web Platforms
Media Tablet
3D Printing
Context Delivery
Architecture
Extreme Transaction
Processing
Autonomous Vehicles
Human Augmentation
Mobile Robots
Terahertz Waves
high Mobile Application
Stores
Predictive Analytics
Activity Streams
E-Book Readers
Electronic Paper
Interactive TV
Internet Micropayment
Systems
Location-Aware
Applications
Private Cloud Computing
Social Analytics
Augmented Reality
Internet TV
Virtual Assistants
Wireless Power
Mesh Networks: Sensor
moderate Consumer-Generated
Media
Pen-Centric Tablet PCs
3D Flat-Panel TVs and
Displays
Biometric Authentication
Methods
Gesture Recognition
Idea Management
Microblogging
Speech Recognition
Video Telepresence
4G Standard
Public Virtual Worlds
Speech-to-Speech
Translation
Video Search
Computer-Brain Interface
low Tangible User Interfaces

29. Up
Social Forces - Business
Emerging Technologies Priority Matrix 2010
benefit years to mainstream adoption
less than 2 years 2 to 5 years 5 to 10 years more than 10 years
transformational Cloud Computing
Cloud/Web Platforms
Media Tablet
3D Printing
Context Delivery
Architecture
Extreme Transaction
Processing
Autonomous Vehicles
Human Augmentation
Mobile Robots
Terahertz Waves
high Mobile Application
Stores
Predictive Analytics
Activity Streams
E-Book Readers
Electronic Paper
Interactive TV
Internet Micropayment
Systems
Location-Aware
Applications
Private Cloud Computing
Social Analytics
Augmented Reality
Internet TV
Virtual Assistants
Wireless Power
Mesh Networks: Sensor
moderate Consumer-Generated
Media
Pen-Centric Tablet PCs
3D Flat-Panel TVs and
Displays
Biometric Authentication
Methods
Gesture Recognition
Idea Management
Microblogging
Speech Recognition
Video Telepresence
4G Standard
Public Virtual Worlds
Speech-to-Speech
Translation
Video Search
Computer-Brain Interface
low Tangible User Interfaces
Gartner states that Cloud computing is
"changing the way the IT industry looks
at user and vendor relationships."

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Technological Forces

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Technological Forces
Processors

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Technological Forces
Storage
Processors

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Technological Forces
Bandwidth
Storage
Processors

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Technological Forces
Bandwidth
Storage
Processors
Services/Apps

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Technological Forces

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The $110 PC

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Technological Forces - Storage

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Technological Forces
We’ve Come
Full Circle

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Technological Forces
Mainframes
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
Mobile Computing
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
Mobile Computing
Smart Phones
We’ve Come
Full Circle

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Technological Forces
Mainframes
Minicomputers
Workstations
PC’s
Client/Server
Internet
Mobile Computing
Cloud Computing
Smart Phones
We’ve Come
Full Circle

48. Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&
GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge

49. Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&
GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge

50. Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&
GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge

51. Up
20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
!"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+&
GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
380M

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Big Really Soon: Augmented Reality
Minority Report 2002
Powerful Displays
Tapping into the
Cloud

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Big Really Soon: Augmented Reality
Minority Report 2002
Powerful Displays
Tapping into the
Cloud

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Big Really Soon: Augmented Reality
Minority Report 2002
Powerful Displays
Tapping into the
Cloud

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Economic Forces - The GFC

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Economic Forces - The GFC
GFC Drove Driving Cloud Adoption

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Economic Forces - The GFC
GFC Drove Driving Cloud Adoption

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Economic Forces - The GFC
GFC Drove Driving Cloud Adoption
“They’re saying that they don’t want to
have cap-ex on their books.
You need to help me deploy a solution that
doesn’t have a large amount of cap-ex on
my books. As soon as the CFO sees it, it
isn’t going to go anywhere.”

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Environmental Forces - Power Concerns

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Environmental Forces - Power Concerns
Outdated hardware uses significantly more
power and cooling costs.

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Environmental Forces
Growing costs to the environment and the
bottom line drives Cloud Computing adoption.

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Environmental Forces
Growing costs to the environment and the
bottom line drives Cloud Computing adoption.
Forrester Research estimates IT power costs now
at 11% of total power costs for organisations.
It could quickly reach 22-25%.
“At that point CEOs will be asking big
questions if they aren’t already. Many
companies will be looking to outsource their
growing power and cooling costs - driving
many to Cloud Computing offerings.”

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Political & Legal Forces

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Political & Legal Forces
Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption

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Political & Legal Forces
Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption
CaaS (Compliance as a Service) is an area that is just emerging.
Telstra is providing one of the first examples of this with
Workforce Guardian.

66. Up
Political & Legal Forces
Compliance Gets More Complicated -
Which Drives Cloud Computing Adoption
CaaS (Compliance as a Service) is an area that is just emerging.
Telstra is providing one of the first examples of this with
Workforce Guardian.

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In Conclusion

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In Conclusion
STEEP forces are driving adoption of
Cloud Computing

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In Conclusion
STEEP forces are driving adoption of
Cloud Computing
We’re just at the beginning of the
market

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In Conclusion
STEEP forces are driving adoption of
Cloud Computing
We’re just at the beginning of the
market
Invest in the Cloud to compete in the
future

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The STEEP Forces Driving
Cloud Computing Adoption
Social
Technological
Economic
Environmental
Political
F
O
R
C
E
S