The Future of Food Testing - DTS Food Labs Strategy Day

People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Machine Learning
Cloud
Computing
Security
Scare
Coworking &
Collaboration
Massively
Mobile
Internet of
Things
Big Data

“Craig we’ve seen more
change in the last 3 years
than in the last 30.”

Technology Changes
Exponentially
People Think Linearly

How Much Change Have
You Seen In Your Industry
In The Last Few Years?

Strategy formulation what goes wrong?
Lack of understanding of future trends (88%)
Little understanding of internal capabilities (87%)
Too much top-down approach (84%)
Not enough logical thinking (84%)
* Findings in A.T. Kearney's 2014 Strategy Study

What was Sci-Fi Just
a Few Years Ago...

Has Another Sci-Fi Film
Inspired the Next
Inventors?

Discuss with a Partner:
What Did You Find Most
Interesting in the Video?

We Live in Times of
Accelerating Change

You Must Innovate
to Survive and Thrive

“If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch

As Some Opportunities Sunset...

U.S. Consumer Media
Consumption Share

Market Demand For Safe Food
Will Be A Major Driver Of
Corporate Activity In
The Near Future

© The Economist Intelligence Unit Limited 2013
Consumption expenditure in food and private consumption expenditure projected to rise, 2006-16
Source: The Economist Intelligence Unit.
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
20162015201420132012201120102009200820072006
(%)(US$) Nominal private consumption
expenditure divided by population
Final consumption expenditure by households on foodstuffs,
alcoholic and non-alcoholic drinks and tobacco
Figure 11
0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0

Demand For Safe And Nutritious
Food Will Rise Dramatically
Across Asia-Pacific In
The Next Five Years

ed
d
on
GR
Growth in value of food and livestock trade, 2003-12
0
10
20
30
40
50
60
Australia China Indonesia Japan New Zealand India
18.4
10.6
17.5
3.7
1.9
7.5
5.9
26
32.8
52.1
7.9
10.7
3.3 3.7
14.4
18.6
15.9
26.8
(US$ bn) (%)
0
2
4
6
8
10
12
14
16
18
Export 2003 Export growth
Export 2008
Export 2012

Rapidly Growing Cross-border
Trade In Food And Livestock Is
Making Monitoring Of Food
Quality Difficult

ber
nue
n
.
m
he
Source: UN Comtrade. Note: SITC revision 3, Category 0, food and live animals
0
10
20
30
40
50
60
70
80
Australia China Indonesia Japan New Zealand India
7
9.9
14.1
3.4
6
3.1
39.3
1.2 1.3
35.3
7.9
13.3
53.7
64.2
2.6 3.4 3.7
6.1
(US$ bn) (%)
0
5
10
15
20
25
Import 2003 Import growth
Import 2008
Import 2012

Global Food Companies Have A
Large Role To Play In Improving
Food Safety, Yet In Some Markets
They Are Discouraged
From Investing

Life Sciences:
The 40 Year Opportunity...

“40 years ago, if I
told you...”

Edible Chip - Proteus Biomedical

Individuals Can Now Do...
What Companies Used to Do

Companies Can Now Do...
What Countries Used to Do

How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers

1.8 Billion Mobiles
Sold in 2013

How Many Mobile
Internet Devices
in Your House?

I’ve Got a New Mobile
Connected IR Scanner
to Show You...
(Full Disclosure - I’m an Investor)

This is Leading Many
Organisations to Have a
‘Mobile First Policy’...

The Future of Mobile
is Massive!

The Internet of Things:
50 Billion Devices
by 2020?

MWC IoT: 50 Billion Is Only the Beginning!

What Year Does the
Number of Devices on
the Internet Exceed
Number of People?

Ultra-Sensitive Electrical Biosensor Unlocks
Potential for Instant Diagnostic Devices
Source: University of California, Santa Barbara April 17, 2012

V2V: Will Be Mandated
in All New Vehicles by
2017

Big Data:
Data Scientists & Visualizations

What’s This a Chart of?
It’s the Facebook Breakup Chart

Reaching Global Executives:
12Megatrends in B2B Marketing

sked to rate the value of various marketing
activities on a five-point scale, meetings/
conferences and research/surveys top the list.
Today B2B providers view a broad array of
sponsored programmes, such as conferences and
white papers, as a valuable means of capturing
attention and persuading decision makers.
This is not to say that traditional advertising
has lost its appeal. Instead, the conclusion is that
organisations seeking to promote their businesses
are increasingly relying on a range of channels,
including print.
user communities) and passive (print) promotional
channels.
The way forward is clearly a heavier reliance on
creating a programme of thought leadership that
takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories
of marketing activity to your organisation?
(Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles
3.76
3.85
3.61
1M E G A T R E N D O N E
A

Thought Leadership Deﬁned
The term was ﬁrst coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”
“Thought leaders have a distinctively original idea,
a unique point of view or an insight.”

9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7

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75%

Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads
Used Fiverr to Create PowerPoint Template and
Presentation Flyer Layout
Hired On-Demand VA Service to Market and Answer
Requests to Speak

Social Media Marketing
Social Media
Marketing
$ocial $elling:
Dollar Productive
$ocial Media

Social Media Marketing
Social Media
Marketing
$ocial $elling:
Why?

73%
of salespeople who used social selling
techniques exceeded quota

31%
Average results over quota for
social sales teams

56%
of people feel a stronger connection with
companies who engage on social media

Let’s See How Social You Are...
Open Your LinkedIn Mobile App
Who Has the Most Connections?
Who Has the Most Recommendations?
Who Has the Most Endorsements?
Send Me a Connection Request
(Craig Rispin - craig@futuretrendsgroup.com)

The World’s Largest Professional Network

First Steps to LinkedIn
$ocial $elling $uccess

First Steps for LinkedIn Success:
Is Your Proﬁle is 100% Complete?
How Your Does Your Photo Look?
Are You Active in Customer Groups?

1. Build a Strong Professional Profile
Add a photo, experience and skills that showcase the brand of YOU
157

Where people look on your profile

Tell your story in the Summary Section
My passion
My history
My current focus
Call to Action!

Users connect
with other people
to grow their
network
Users can update
their profile
experience
regularly
Slideshare
publications
embedded in
the profile
Videos
Resume
summary
Share
professional
content
Profile
information

Let’s See How Creative You Are...
Get Together with Your Team
How Many Ideas Can You Come Up with
for Content You Could Share That’s
Interesting for Your Targets
You’ve Got 3 Minutes - Time Begins Now

“Cloud
Computing isn’t
really about
technology - it’s
really about
thinking of IT in a
whole new way.”

Cloud Computing Top Apps
Google Apps (Worldclass Mail, Calendar, Docs, Sites)
Google Apps Market Place (1000’s of click-to-install apps)
MailChimp.com (World’s Best Email Marketing Service)
SquareSpace.com (Amazing Website Builder Including Hosting)
Evernote.com (Capture/Find Any Digital Files Instantly)
AwayFind.com (Only Important Emails System)

Home
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Wine Club
Events
Tasting Rooms
SWEET ADELAIDE is now available!
Come taste today at both locations.
Plus, JUNE is full of fantastic reasons
to celebrate!! A new release, new
tasting room, and a grand opening!!

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Gears of War 3... live demo
at E3
Just finished reading...
"Cognitive Surplus"
Did somebody else make it
to the moon first?
Another Pyramid UFO
Spotted Above China
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#152 Using YouTube to
Grow Your Business --
Today in Social Media
with Clayton Morris
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Grizzly Bear Egg Cafe
with Clayton Morris and
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#19 "Cosmic Watergate"
-- The Paranormal
Report with Clayton
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Here's a photographic slideshow
that I put together of E3. Enjoy!
http://tinyurl.com/2b6klrd
about a day ago
Some video I shot of the new
Xbox 360.
http://www.youtube.com/watch?
v=F4SvWQA5KlU&feature=youtube_gdata
about a day ago
Halo Reach demo going on now at
the Microsoft event.
http://yfrog.com/e4cojj
about a day ago
In this video: The Paranormal Report #19

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The Future of Food Testing - DTS Food Labs Strategy Day

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