Pack & Send Conference 12 Oct 2013 - Craig Rispin Business Futurist & Innovation Expert

1. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com

2. Innovation Imperative:
The Ultimate Survival Tool

6. Let’s Talk About Why:
Living in Accelerating Times

7. Karl Fisch - Educational Futurist

9. Discuss with a Partner:
What Did You Find Most
Surprising in the Video?

10. Did You Know?
Most of Those Facts are
Out of Date...

11. “If change is
happening on
the outside
faster than on
the inside the end is in
sight.”
-Jack Welch

12. Is Innovation Required?
No, But Survival Isn’t
Either...

16. WHAT,
ME
WORRY?

19. Innovator’s Dilemma:
The incumbent gets knocked
out when the disruptor is good
enough - not better.

24. As Some Products &
Services Decline...

25. As Some Products &
Services Emerge...

26. At Least Wide Format
For Ads is Big!

35. Innovation is Required
To Get to Those
Emerging Products &
Services

36. Innovation Imperative:
The Ultimate Survival Tool

37. What is Innovation?

38. “Innovation is
creativity applied for a
commercial gain.”

39. “The term innovation means a new way of
doing something. It may refer to
incremental, radical, and revolutionary
changes in thinking, products, processes,
or organisations.”
Max Mckeown - Financial Times

40. What’s Stopping
Innovation?

41. Exploitation vs Exploration
Exploitation:
Ongoing execution of learned successful
behaviours - business as usual.
Exploration:
Search for new ideas and behaviours to
revitalise business.

42. Tom Peters
(of In Search of Excellence)
Says Innovation is Easy
You’re Just Hanging Out with the
Wrong People!

43. Tom Peters: Innovation is Easy!

45. Open Innovation “Cake”
Five Ingredients:
Permission
Time
Space
Education
Process

46. #1 Apple
“Craig fail quickly!”

47. #2 Google
“Craig manage the innovation funnel.”

48. The Innovation Funnel
Idea Generation
Idea Assessment
and Evaluation
Development
Commercialization
The Innovation Funnel:
For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!

49. Southwest Airlines

50. Southwest Airlines
Blended Winglet
Innovation=Cost Savings Too!

51. Southwest Airlines
th
wi
ine
irl ite
t A ebs
irs W
F
Blended Winglet
Innovation=Cost Savings Too!

52. Southwest Airlines
th
wi
ine
irl ite
t A ebs
irs W
F
Jet E
Clea
ngin
ning
e Pr
essu
Save
re
s 1.9
% on
Cost
Fu e l
s
Blended Winglet
Innovation=Cost Savings Too!

53. Southwest Airlines
th
wi
ine
irl ite
t A ebs
irs W
F
Jet E
Clea
ngin
ning
e Pr
essu
Save
re
s 1.9
% on
Cost
Fu e l
s
Blended Winglet
Innovation=Cost Savings Too!

54. Ideas and Creativity are the
Raw Materials of Innovation
But Few People Have Ever Attended a Creative
Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral Thinking
Metaphorical Thinking, SCAMPER, TRIZ

55. Bake Your Innovation Cake
Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing

56. Preheat

57. Preheat - TED.com

58. Gather

59. Gather - Idea Jam

60. Measure & Mix

61. Gather - Obama’s CTO

64. Bake

65. Bake - Rapid Prototyping

67. Starwood’s aloft Hotel Brand

68. Starwood’s aloft Hotel Brand

69. Icing

70. The Icing?
Implementation

72. s
Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
10 Types of Innovation
Product &
Performance
Product
System
Service
Offering
Channel
Management
Brand
Promise
Customer
Experience

73. Innovation Imperative
Do You Agree Innovation is Critical to the Future
Success of Your Organisation?
Do You Have a Formal Innovation Program?
Do You Work Your Innovation Program Monthly?
How About Weekly?

74. Why Innovate Now?

75. Because in an
accelerating world doing nothing is riskier
than innovating!

76. “It’s all about who gets
to the future first.”
Kevin Roberts, CEO of Saatchi & Saatchi

77. Business Strategy &
Open Innovation

79. Can You Answer These 5 Q’s?
What is your winning aspiration?
Where will you play?
How will you win?
What capabilities must be in place?
What management systems are required?

80. Open Innovation

81. Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
10 Types of Innovation
Product &
Performance
Channel
Management
Product
Systems
Brand
Promise
Service
Offering
Customer
Experience
Up

82. Networks & Alliances

84. We Will Cuddle Your ‘Copter
Pack&Send RC Services

85. We Will Look After Your Lipo’s
Pack&Send RC Services

86. Customer Experience

87. What is the Fastest
Growing, Most Successful
Retailing Technology
Right Now?

88. Digital Signage

90. Digital Signage Growth
Fastest Growing Marketing and
Communications Medium
2 Million
Today
14 Million
by 2015*
Digital Signage Advertising
Spend by 2012**
$4B
urces:
NSR May.09 Analysis
Frost and Sullivan April'09

93. Optical Retail Results
“Our anti reflective lens sales are up over 200%"
- SVS, Detroit, MI
“Our Marchon business is up 40% since we started
using Digital Signage”
- Hettler & May, Alexandria, VA
“We have seen increases across all key categories”
- Dr. Steve Phillips, OD, Lakeland, FL

94. You Must Think Like
an Innovator

95. You Must Be Open
to New Ideas and
New Opportunities

96. You Must Share
Innovative Ideas &
Collaborate on Projects

97. Up

98. Why?
Because in a Time of
Massive Change,
Doing Nothing is Risk