By Juan Cartagena, Traity.com. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. Challenges of the
future of Reputation
@JC2GO
Juan Cartagena

2. WHAT IS REPUTATION?

3. Reputation in the past
@JC2GO@JC2GO

4. Close Network
@JC2GO

5. Open Network
@JC2GO

6. Open Networks:
Reputable Third Parties
@JC2GO

7. Close Network Open Network
Reputation: Efficient mechanism of social control
@JC2GO

8. Endorsement
Previous History
Business RepetitionThe Unknown.
Brand extension from
the institution
The good stuff
Insurance
Relationships
@JC2GO

9. Hello,
Sharing
Economy…
@JC2GO

10. Asset at Risk
Personal
interaction
buying selling
2nd hand
care takers
Babysitters
Sharing a ride
Pet home-sitting
Sell homes / cars
Gardener Online dating
rent camera rent car, rent money
Rent House
Exchange cards
or video games. Returns required.
Group Meetups
Importance of Reputation
@JC2GO

11. Ann
Beth
$11
$9
Sharing my car from Paris to Brussels
Sharing my car from Paris to Brussels
Carol $15
Sharing my car from Paris to Brussels

12. Ann
Beth
$3,000
$1,500
Recent Grad
Heart Surgeon
Carol $20,000
Recent Grad
Heart Surgeon
Recent Grad
Heart Surgeon

13. REPUTATION = RISK PREMIUM

14. Sharing cars
From quasi-static
communities to
ephemeral liquid
networks.
Petsitting
@JC2GO
Big Sociological
Change

15. The Network of Trust:
@JC2GO

16. The benefits of the Network of Trust
- Vulnerability of a person Solidity of a network

17. 7 Challenges for
the next 10 years

18. Who owns your reputation?
Right to forget and delete?
The value of negative reputation
is high.
Algorithms deciding
Ethical

19. Criminals who trust each other
People left out - Offline to Online
reputation
Rating the rater
Technical

20. Gracias!
@JC2go
juan@traity.com