Presented at the Crowdsourcing Week London Summit, October 3, 2013 by Nick Bennett of Starcount. For more information, visit http://crowdsourcingweek.com.
11. Let’s consider
1. The myth of the big number
2. Discover the 10%
3. Interaction platform
4. People and data
5. Value exchange
6. Targeting and activation
17. The advocacy network
Source:
2013
survey
carried
out
by
Adblock
Plus.
At least 95% of people don’t trust
commercials seen online
Consumer reviews are trusted
nearly 12 times more than
manufacturers descriptions
Source:
eMarketer
report
2010
26. #PuttingFansFirst
Let’s consider
1. The myth of the big number
2. Discover the 10%
3. Interaction platform
4. People and data
5. Value exchange
6. Targeting and activation