The 2015 Global Economy Pulsecheck

The 2015 Global Crowd Economy
Pulsecheck
Sean Moffitt, Managing Director, Wikibrands/CSW2
April, 2015, Singapore – Global Crowdsourcing Week
@seanmoffitt @wikibrands @crowdweek #cswglobal15

#BILLIONSAWAIT
The Crowd Economy……

The Crowd Economy is eCommerce
2001

The Crowd Economy is Social Media
2009

Trait #1 - Founding & Crisis Moments =
Crowd Springboard
May,2016
Coined Term
2009
2008
2007
2006

Trait #2 – Disruption and It’s Response

Remember These Hockey Stick Charts

2013
2025
Crowdfunding
$5B
$96B
2014
2025
Sharing
Economy $15B
$335B
Source: The World Bank, Crowd Companies, PwC
Trait #3 - Ridiculous Growth

2014
2019
P2P
Lending $9B
$580B
2014
2019
Microfinance
$5.7B
$14B
Source: Microfinance Outlook Report , Foundation Capital
Ridiculous Growth

MOOC Crowd
Education 2015
2020
$1.5B
$14B
2014
2019
Crowd Labour
$2.7B
$31B
Source: Staffing Industry Analysts, Visiongain, Sandler Research
Ridiculous Growth

The Time for Crowding is Now!
THE ECONOMY
now demands it
THE CROWD
now accepts it
THE TECHNOLOGY
now facilitates it

808 Million Participants
69 Million Freelancers/Campaigners
971 Million Pieces of Work
Visitors/Users/Buyers/Donors Members/Sellers/Freelancers/Editors Projects/Gigs/Pieces/Transactions/Pages (present/annual if available)
Uber Sharing Economy 8,000,000 160,000 140,000,000
Airbnb Sharing Economy 10,000,000 1,000,000 40,000,000
Wikipedia Mass Collaboration 500,000,000 132000 36,000,000
Linux Mass Collbaoration 73,000,000 12,000 1,310,350
Kickstarter Non Equity Crowdfunding 7,030,000 177,600 70,257
Indiegogo Non-Equity Crowdfunding 6,000,000 275,000 44,000
Kiva Crowd Causes 2,116,000 870,389 1,613,000
Donors Choose Crowd Causes 1,701,000 14,445,000 571,848
Freelancer.com Crowd Labour 2,000,000 15,209,000 1,600,000
Elance-Odesk Crowd Labour 2000000 8000000 2,700,000
99 Designs Crowd Creativity 150,171 950,000 21,023,940
Eyeka Crowd Creativity 769 311,582 88,233
Ebay P2P Commerce 152,000,000 25,000,000 700,000,000
Etsy P2P Commerce 19,800,000 1,400,000 26,000,000
Prosper P2P Lending 20,000,000 93,000 93,000
Lending Club P2P Lending n/a 116,786 116,786
Quirky Customer Co-Creation 2,000,000 1,104,000 200,000
Custom Made Customer Co-Creation 3,000,000 20,000 170,000
808,797,940 69,276,357 971,601,414

41% 59%
26% 74%
13% 87%
Women are In!

Big Business and Small Business are In!
Source: PwC

Left and Right are Kinda In!
Source: Crowd Companies

There is no Ford Model T to the
Crowd Economy

Take the 2015 survey #CSWGlobal15 @seanmoffitt

Six messages for 2015 …
1. 2015/16: The Year We All Jumped
Onboard
2. Norms are Forming, Crowd Kids have
turned into Teenagers
3. B2B and B2C has turned into H2H

Six messages for 2015 …
4. It’s a Global Movement,
This is not just Silicon Valley
5. Crowd is sustainable - driven by the
winds of 5 Meta Trends
6. Disrupting Everything We Do

Source: The 2015 Global Crowd Economy Survey
Compared to historical 70% annual Crowd Economy growth rates…

@seanmoffitt @crowdweek
EQUITY

“Solves
Problems from
Non-
Traditional
Sources”
“Funds
New
Ideas/Busi
ness”
“Drives
Awareness/Bu
zz/Publicity
Value”
The 2015 Podium
– Top Crowdsourcing Objectives

Top Success Factors for
a Successful Crowd Initiative
Source: The 2015 Global Crowdsourcing Pulsecheck

1.Crowdworthy Idea
– Flint and Tinder

2. Triggers, Incentives and Motivations
– The Coolest Cooler

3. Great Product, Step Change Innovation

4. The Tools Used and Platforms Built

@seanmoffitt @wikibrands#cswvenice

Source: Randstad, The New Trade
The Importance of the Human Cloud
and Storytelling to Crowdsourcing
#H2H Crowdsourcing Activities #H2H Storytelling

What is driving our Global optimism?

Unlike nearly every other wave of
technology-induced change, it actually
needs the world
Source: Traits of the Crowd Economy, The 2015 Global Crowd Economy Survey

Strongly Agree/
Agree
Strongly Disagree/
Disagree
Is Silicon Valley Losing It’s Grip?

Crowdsourcing Horizon 2020
UK Government Invests
in Crowdcube
Top Platforms – 99 Designs, Pozible,
Freelancer.com, DesignCrowd
eGov 2015 Masterplan and
home of CSW Global
Citizen’s Initiative Act
Direct Democracy and e-
Residencies
Malaysia Equity Crowdfunding
Top Legalized Equity Crowd-
Funding - Pledge.me/Snowball
Decade-long presence of
platforms and media coverage

Crowd Economy: Fueled by a nearly
perfect storm of 5 Trends

Crowd Change Factor #1 -The rise of
entrepreneurial startup culture
60% of millennials consider themselves
entrepreneurs

Crowd Change Factor #2
– Growth of free
agents/freelancing/independent
Source: The 2015 Global Crowd Economy Survey, Your Ecore

Crowd Change Factor #3
- Expanded global marketplaces and
scale

2015 Tension between 4th & 5th Trend
Authenticity/Transparency
vs. Monetization

Crowds are Disrupting Everything We Do

Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th
@seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey

Crowdsourcing : Storm Clouds Ahead?

#1 Regulatory Prevents Expansion (+2 ranks vs. 2014)
#2 Poor Implementation/Performance(+4 vs. ‘14)
#3 Weaker Participant Commitment (-1 vs. 2014)
#4 Opportunity for Scandal/Fraud (same rank as 2014)
#5 Bad Post-Campaign Communication(+3 vs.14)

15 Predictions for the Crowd
Economy 2015

-1 pts.
vs. 2014
+6 pts.
vs. 2014

+21 pts.
vs. 2014

+20 pts.
vs. 2014

“Crowdsourcing is nearing its height
in popularity and as a term, will be
considered a fad in the future.”
85% disagree (+8 pts. Vs. 2014)

“We will need to find significantly
better ways to manage and curate
crowdsourcing and crowdfunding
efforts than we do now.”
91% strongly believe/believe
(+7 pts. vs, 2014)

Other Predictions?
8. Startups and Angels will
increasingly use crowdfunding as
their Series A validation
9. Governments will slowly loosen
the reigns on crowd economy, ceding
to public demand, regulations loosen
plus choosing policy/investment

Other 2015 Crowd Predictions:
10.Peer-to-Peer Lending will
skyrocket causing banks/financial
service to cozy up to key players

11. Crowdsourcing participants will
demand a more equitable
relationship with backers

12. More effective audits/service
industries will pop up to ensure
crowdfunders can execute & deliver
their projects
13.Incumbent crowd- and sharing
economy players will extend into
non-traditional industries

14. Real time, contextual,
video/mobile crowdsourcing

15. Crowd and sharing economy APIs

2015

Recap - Six messages for 2015 …
1. 2015: The Year We All Jumped Onboard
2. Norms are Forming
3. B2B and B2C has turned into H2H
4. It’s a Global Movement,
this is not just Silicon Valley
5. Driven by the winds of 5 Meta Trends
6. Disrupting Everything We Do

A Who’s Who Directory of
the Global Crowd Economy Players

The 2015 Global Economy Pulsecheck

The 2015 Global Economy Pulsecheck

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a The 2015 Global Economy Pulsecheck

Semelhante a The 2015 Global Economy Pulsecheck (20)

Mais de Crowdsourcing Week

Mais de Crowdsourcing Week (20)

Último

Último (20)

The 2015 Global Economy Pulsecheck