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Crowdfunding in World’s Largest
Democracy!
Perspectives, Challenges & Opportunities
Will the Crowd…
A Presentation by Satish Kataria
(Managing Director/CATAPOOOLT)
Crowdfunding in India forayed 40 years ago!
Crowdfunding in India: The Current Scenario
4 leading players
More than 8 other platforms…with more being launched frequently
Crowdfunding in India: The Current Scenario…
14,000 + contributors
Attracting Interest from Diaspora & Local Investors
USD 4 MILLION
Estimated Crowdfunding Raised across
Platforms since last 2 years
Crowdfunding in India: The Current Scenario…
Leading angels + Angel Networks
Indian Investors looking closely at the Opportunity
USD 2 Million
Amount Invested in Indian
Crowdfunding Platforms by Angels
Crowdfunding in India: The Current Scenario…
Creative Projects
Social Projects
Sports
Technology Products
Games
Real Estate
Individual Pursuits
Crowdfunding in India: The Current Scenario…
ROAD AHEAD
Could Crowdfunding be the next big thing after E-Commerce in India
What could make it work?
• Favourable Demographics
• Faster Online Adoption
• Large Internal Market
What could make it work?
•Growing Start-up Culture
What could make it work?
• Strong Diaspora
The Stumbling Blocks
• Market Perception on ‘Giving’
• Online Awareness Online Transactions
• Regulatory Grey Areas
• Limited ‘Contributor’ Pockets: The ‘Mass Power’ is
still untapped
• Limited awareness on how Crowdfunding Works
• Payment Challenges
CROWDFUNDING TO VALUE CONSCIOUS
Does just cloning ‘Kickstarter’ works?
Adapting the Model
• Better Rewards
• DIY doesn’t do it here
• Opening more domains
Hybrid Funding
Going Offline
• Reach to 65 Million User
Base
• Points to power Ideas
• 2.5 Lakh Retail Network
• 120 Million+ Reach
• India’s largest media
publishing house – with
30+ publications and
reach to more than 10
Million readers
• Amongst India’s largest start-up enabler
Speaking the Language
Possible Collaborations with other Asian Players
• No Pan-Asian player
yet: Scope of
opportunities
• Strong Indian ground
presence
• New Avenues:
• Early stage start-
ups
• Real Estate
Lets Together
Crowdfunding in Asia
Satish Kataria
+ 91-9967972553
satish@catapooolt.com
@satishkataria / @catapooolt

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Crowdfunding in the World's Largest Democracy

  • 1. Crowdfunding in World’s Largest Democracy! Perspectives, Challenges & Opportunities Will the Crowd… A Presentation by Satish Kataria (Managing Director/CATAPOOOLT)
  • 2. Crowdfunding in India forayed 40 years ago!
  • 3. Crowdfunding in India: The Current Scenario 4 leading players More than 8 other platforms…with more being launched frequently
  • 4. Crowdfunding in India: The Current Scenario… 14,000 + contributors Attracting Interest from Diaspora & Local Investors USD 4 MILLION Estimated Crowdfunding Raised across Platforms since last 2 years
  • 5. Crowdfunding in India: The Current Scenario… Leading angels + Angel Networks Indian Investors looking closely at the Opportunity USD 2 Million Amount Invested in Indian Crowdfunding Platforms by Angels
  • 6. Crowdfunding in India: The Current Scenario… Creative Projects Social Projects Sports Technology Products Games Real Estate Individual Pursuits
  • 7. Crowdfunding in India: The Current Scenario…
  • 8. ROAD AHEAD Could Crowdfunding be the next big thing after E-Commerce in India
  • 9. What could make it work? • Favourable Demographics • Faster Online Adoption • Large Internal Market
  • 10. What could make it work? •Growing Start-up Culture
  • 11. What could make it work? • Strong Diaspora
  • 12. The Stumbling Blocks • Market Perception on ‘Giving’ • Online Awareness Online Transactions • Regulatory Grey Areas • Limited ‘Contributor’ Pockets: The ‘Mass Power’ is still untapped • Limited awareness on how Crowdfunding Works • Payment Challenges
  • 13. CROWDFUNDING TO VALUE CONSCIOUS Does just cloning ‘Kickstarter’ works?
  • 14. Adapting the Model • Better Rewards • DIY doesn’t do it here • Opening more domains
  • 16. Going Offline • Reach to 65 Million User Base • Points to power Ideas • 2.5 Lakh Retail Network • 120 Million+ Reach • India’s largest media publishing house – with 30+ publications and reach to more than 10 Million readers • Amongst India’s largest start-up enabler
  • 18. Possible Collaborations with other Asian Players • No Pan-Asian player yet: Scope of opportunities • Strong Indian ground presence • New Avenues: • Early stage start- ups • Real Estate
  • 19. Lets Together Crowdfunding in Asia Satish Kataria + 91-9967972553 satish@catapooolt.com @satishkataria / @catapooolt