Crowd 2.0 – How Organizations & Individuals are Collaborating
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Christian Cotichini, HeroX CSWGlobal18 presentation
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Crowd 2.0 – How Organizations & Individuals are Collaborating
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- 3. The average half-life of a business competency has dropped from 30 years in 1984 to 5 years in 2014 – John Seely Brown Desperate to escape the fate of
- 4. 2018-11-04 4
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- 18. Knowledge Work
- 19. Knowledge Work New Ideas Advice Content Recruiting Prototypes Coding Creative thinking Visual design Technical design Social interaction Moderation Sourcing Translation Intelligence Data science Research Advertising Marketing Testing Writing Experiments Chemistry Entrepreneurship Security/hacking A.I. Consulting Legal advice Reporting Engineering Social activism Fundraising Training/teaching Coaching Accounting Problem-solving Data entry
- 20. HeroX Today Clients $21M+ Gross Market Value >70,000 Recruited Crowd >90 Organizations crowdsourcing 7.2x Facebook likes vs. next 6 competitors combined 497% Project growth in 12m 1.3M Social Media followers 318K Site Visitors/Qtr $150K Monthly Sales Contracts 86% Crowd Success Rate plus many others… $8.9M+ Awarded To Crowd
- 21. What is HeroX? A social network where organizations build their own crowd For Organizations Tap the collective genius of 3 billion humans with: no managing and pay-for-success For Individuals A global market of projects to express your talents, passions & goals with no gatekeepers, bias or discrimination 2018-11-04 21
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- 23. Crowd 2.0 The exponential workforce Crowd Freelancers In-House Staff • Exponential & Flash workforce • Self-managing, self-organizing, gamifyable • Self-funding – Pay for Success • Targeted Specialized Skills • On Demand • Captive Contracts / Easily Integrated • Brain Trust (brand, culture, core competency) • Leadership & Customer management • Long Term (governance & risk management)
- 24. Old Way: Core only Trust boundary – closed – work in secret Secrecy & trust closed system Core Team Core Team New Way – Core + Crowd Social Connections Opt-ins New prospects Job Seekers ‘The Crowd’ Your Crowd Engaged Crowd Engaged Personal & Trusted Crowd Increasing Crowd Engagement LevelVS Consumers Secure, private, trust, expertise ‘New idea = bad idea’ immune system 2018-11-04 24
- 26. The Abundance Workforce Model Core Team Freelancers Crowd Software/AI/Robotics Engagement Existential Contractual Incentivized API Compensation Model Traditional Quantitative: by time or production Pay for success, Qualitative Supply/demand market Demonetized Common Use-cases Leadership Crisis Mgmt./Bus. Continuity Relationship Management Core Competencies Specialized Skills Variable supply/demand Self-selecting Self-organizing Flash/exponential scale Data intensive Predictive analytics Repetitive processing Risk Tolerance Very Low Low High N/A* Innovation capability Improvement / Incremental Optimize / Additive Breakthrough / Transformational Algorithmic Future Trends Change management Integration High-quality, tightly integrated High Variability Experimental Autonomous Procedural Gamified Repetitive processes, Quantitative analysis
- 30. “Work is changing. So much so, there aren’t even good words to describe where it’s headed yet.” Mariana Rego – Cofounder, LeadWise
- 31. “Problems trickle up to the CEO’s office when the answer is not in the building.” The Organizational Innovation Paradox
- 33. Hungry to Learn and Grow Discover over Create You grow by learning and applying Abundance mindset Your future is bigger than your past Continual Improvement You improve by capturing discoveries into systems Manage Systems not people – If it’s not a system or not measured, it didn’t happen ShuHaRi the path to being a great master is being a great student Courage Precedes Growth Say Yes You get out of your comfort zone and support others to do so Bring it on! You act unreasonably understanding all progress comes from being unreasonable Honesty You say what you think even if it’s uncomfortable and request that others do the same Ownership You question actions inconsistent with our values and request others do the same Do it anyways Amateurs wait for inspiration; pros do it with a headache Be Happy and have Fun Positive Fun You live life as a game that’s played best when you are having FUN Happiness First You know that happiness precedes success Enjoy the Journey The journey is the destination Make it Fun You strive to make things fun for those you work with Be->Do->Have You know the path to success is to live Be->Do- >Have Do it the Easy Way Unique Ability You strive to live within your UA KISS ROWE Keep activities and collaboration focused on the target outcomes Law of Least Effort You work in a relaxed and easy way and leave space for others to be the same Progress not Perfection you can always make progress… perfection is HARD Be Humble We Serve We create value for others. We make it about them, not about us Be Wrong You celebrate being wrong: “You can be right or get results” Team First We succeed and fail together as one team Listen First We listen and understand before we talk Be a Multiplier We are committed to the best in each of us HeroX Core Values
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