O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

The 7 Habits of Brand Participation

712 visualizações

Publicada em

Crowdsourcing offers enterprises a whole new way to mitigate risk and innovate for the future through engagement with their crowds. In this presentation, Shelley Kuipers will discuss effective approaches to crowdsourcing for product and brand innovation.

Publicada em: Marketing, Educação, Negócios
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

The 7 Habits of Brand Participation

  1. 1. 0Chaordix Inc. Please ask before distributing.Chaordix Inc. Please ask before distributing. The 7 Habits of Brand Participation — Shelley Kuipers, Founder & CEO
  2. 2. 1Chaordix Inc. Please ask before distributing. Who We Are “New market winners will synthesize chaos and order.” Chaordix [kay-or-dix] is the global standard in crowdsourced brand and product innovation. – Dee Hock, VISA® credit card founder, and author of the book: One from Many, VISA® and the Rise of the Chaordic Organization
  3. 3. 2Chaordix Inc. Please ask before distributing. Our Customers & Partners
  4. 4. 3Chaordix Inc. Please ask before distributing. Participation is the new brand.™
  5. 5. 4Chaordix Inc. Please ask before distributing. 1. find your crowd (they’re out there waiting) The 7 Habits
  6. 6. 5Chaordix Inc. Please ask before distributing. The Crowd The Crowd
  7. 7. 6Chaordix Inc. Please ask before distributing. 2. get them engaged (even before day one) The 7 Habits
  8. 8. 7Chaordix Inc. Please ask before distributing. Onboarding Onboarding COMING SOON APPLY NOW RESERVE YOUR SPOT WELCOME & WARM- UP COMMUNITY, CHALLENGE, PROGRAM LAUNCH
  9. 9. 8Chaordix Inc. Please ask before distributing. Communications Diverse communication channels critical to community engagement, quality contributions TriviaEmail/SMSNewsBlog
  10. 10. 9Chaordix Inc. Please ask before distributing. Crowd Moderation Moderator Roles Moderation Benefits Community leadership
  11. 11. 10Chaordix Inc. Please ask before distributing. 3. keep them participating (it has to mean something) The 7 Habits
  12. 12. 11Chaordix Inc. Please ask before distributing. Crowd Curation Curating Ensuring consistent levels of participation & contribution → Achievement frameworks → Intrinsic rewards → Extrinsic rewards → Moderator & expert recognition
  13. 13. 12Chaordix Inc. Please ask before distributing. Activity Toolkit Broad & deep crowd activities Qualitative Data Quantitative Data
  14. 14. 13Chaordix Inc. Please ask before distributing. 4. think participants, not ideas (you’ll get more out of it) The 7 Habits
  15. 15. 14Chaordix Inc. Please ask before distributing. Idea Management vs. Crowd Intelligence™
  16. 16. 15Chaordix Inc. Please ask before distributing. 5. introduce the crowd (to everyone in your business) The 7 Habits
  17. 17. 16Chaordix Inc. Please ask before distributing. The Future Apply crowdsourcing for multiple purposes Team Insights Product Innovation Brand Innovation Social Innovation Business to Business
  18. 18. 17Chaordix Inc. Please ask before distributing. 6. lead the crowd (so they can help you innovate) The 7 Habits
  19. 19. 18Chaordix Inc. Please ask before distributing. Our Unique Methodology THE CROWD AFFINITY GROUPS LEADERS & PROSUMERS INSIGHTS IDEAS INNOVATION Iterative distillation of the people & contributions from the crowd
  20. 20. 19Chaordix Inc. Please ask before distributing. 7. be committed (the path to innovation) The 7 Habits
  21. 21. 20Chaordix Inc. Please ask before distributing. Innovation Capacity BRAND AFFINITY GROUPS IDEAS ONE-TIME CAMPAIGN PERSISTENT INNOVATION CHANNEL LEADERS & PROSUMERS INNOVATION THE CROWD INSIGHTS
  22. 22. 21Chaordix Inc. Please ask before distributing. Participation is the new brand.™
  23. 23. 22Chaordix Inc. Please ask before distributing. Participation is the new brand.™ She knows what’s not working in your culture. But nobody’s asked her how to fix it. She wants to pitch your CEO a game- changing product. But her voice is drowned out in the noise. He leads a disruptive startup that would be the perfect partner for your company. Can you find him in the crowd? He wants to evangelize for your brand. But he can’t get your attention.
  24. 24. 23Chaordix Inc. Please ask before distributing.

×