Jeremiah Owyang - The Collaborative Economy CSWGlobal14
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Presented at Crowdsourcing Week Global 2014 by Jeremiah Owyang, Founder, Crowd Companies. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
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Jeremiah Owyang - The Collaborative Economy CSWGlobal14
- 1. The Collaborative Economy By Jeremiah Owyang April, 2014
- 5. Phases of Internet Sharing The Collaborative Economy 5 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang
- 6. What role do corporations play if people don’t need them?
- 7. The Collaborative Economy An economic model where creation, ownership, and access are shared between people, corporations and governments. The Collaborative Economy
- 8. Is this a business disruption?
- 9. @ V I S I O N C R I T I C A L @ J O W YA N G
- 10. Sharing Is Not New
- 11. Lyft Need to travel… People Can Tap into Each Other 11
- 12. UberX enables crowd to be transportation – avoiding taxis 12
- 14. AirBnb Need a place to stay… 14 People Can Tap into Each Other
- 15. AirBnb Enables Crowd to be a Hotel 15
- 16. Panda Bed provides rooms for Asia 16
- 17. Need to get funded... LendingClub People Can Tap into Each Other 17
- 18. LendingClub enables crowd to be a bank 18
- 19. oDesk Need staff… People Can Tap into Each Other 19
- 20. oDesk enables crowd to be a workforce 20
- 21. Feastly Need to dine… People Can Tap into Each Other 21
- 22. Cookening enables your neighbors kitchens to be a restaurant –even in Oslo 22
- 23. Need a place for staff… LiquidSpace People Can Tap into Each Other 23
- 24. Liquidspace enables companies to rent from each other 24
- 25. Yerdle Need products and goods… People Can Tap into Each Other 25
- 26. Yerdle enables neighbors to gift goods - rather than buy 26
- 27. Pleygo means renting Lego sets – rather than owning 27
- 28. Need a Good? People Can Tap into Each Other 28 Make it
- 29. United States White House to host a Maker Faire 29
- 30. A properly shared car is $340,000 SGD Lost Revenue Of auto sales (1 shared car = 9 cars at average of S$37k SGD each.) The Collaborative Economy 30
- 31. It means people are EMPOWERED
- 32. Is this a passing fad?
- 35. @ V I S I O N C R I T I C A L @ J O W YA N G
- 36. @ V I S I O N C R I T I C A L @ J O W YA N G
- 37. @ V I S I O N C R I T I C A L @ J O W YA N G
- 38. How can Companies achieve Resiliency?
- 39. Corporations are rapidly joining this new economy 39
- 40. • Collaborativ e Economy: Value Chain
- 42. Brand as a Service
- 43. Toyota as a Service
- 44. Home Depot as a Service
- 45. Razors as a Service
- 46. Black Dog Club –For the Puppies
- 47. 47 Marriott “Office as a service” builds prototype of purpose-built co-working & meeting spaces in Seattle-area hotel. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces.
- 48. Mobility as a Service
- 51. Patagonia enabling second market and altruism 51
- 52. H&M Enables Swhopping. Drop off old, get a coupon for new. 52
- 53. 53 Toms launched an online marketplace carrying products that incorporate giving back. Toms is providing one marketplace for social entrepreneurs and like-minded customers to buy/sell products in one place. There are over 200 products from 30 different companies currently offered.
- 56. Collaboration
- 58. Co-Fund new products like Kickstarter 58
- 59. Add uhaul crowdfunding U-Haul creates U-Haul Investors Club, allowing crowdfunding for their company. U-Haul Investors club creates a hybrid of traditional corporate notes and social lending by offering U-notes, which extend financial benefits to the crowd and helps increase loyalty. U-Haul creates U-Haul Investors Club, allowing crowdfunding for their company. 59
- 60. Co-Design products like Nike 60
- 61. Co-Develop like Quirky partnered with GE 61
- 62. Co-Customize Like Etsy West Elm and Nordstrom 62
- 63. Co-Production with 3D Printers
- 64. Nokia enables 3D printing
- 65. Co-Storage of Products with Lockitron 65
- 67. Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing. Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.67
- 69. 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company – bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. The crowd will become the company, making corporations resilient. FIVE FINAL TAKEAWAYS
- 70. Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang Chief Catalyst, Founder @jowyang Jeremiah@CrowdCompanies.com