Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present strategies and best practices for successfully managing fluctuations in customer acquisition. Fluctuations bring two challenges: Firstly, retaining customers acquired during an upswing. Secondly, bridging downswings with revenue generated from existing customers. Why is customer retention so important? The figures speak for themselves: A 5 percent increase in customer loyalty results in a 25 to 95 percent increase in sales and a one percent reduction in the probability of a customer leaving increases company value by 5 percent. Read a summary of the webinar and watch the video on our blog: https://www.crossengage.io/master-fluctuations-in-customer-acquisition-2-3-use-cases-for-peak-phases/