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Positioning compared to a Brand

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This is a slide a developed for a recent presentation. I am trying to articulate the difference between positioning and branding to novices in marketing. Thoughts?

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1 Branding 101:Positioning vs. Branding First pick the neighborhood (positioning), then build your house (brand) Positioning, verb Brand, noun

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Positioning compared to a Brand

  • 1. 1 Branding 101:Positioning vs. Branding First pick the neighborhood (positioning), then build your house (brand) Positioning, verb Brand, noun