The document discusses prioritizing features based on how much of an audience would be lost without each feature. It shows that core features that lose most of the audience if removed should be prioritized over nice-to-have features that have little impact if removed. The focus should be on critical features in the center that are most important to retain the core audience.

1. Thinking about MVPs
If you didn’t have a feature, how much
of your audience would you loose?

2. 100%
A feature you Removing it looses you
really need 80% most of your audience
60%
40%
20%
A feature which is Removing it looses you
0%
‘nice to have’ very little audience

3. Browser: Search box 100%
80%
60%
40%
20%
0%

4. 100%
Bookmarks
80%
60%
40%
20%
0%

5. 100%
80%
60%
Open link in new tab
40%
20%
0%

6. 100%
80%
60%
40%
Incognito Mode 20%
0%

7. 100%
80%
60%
40%
20%
Share current URL 0%
by email

8. Core 100%
80%
Critical 60%
40%
20%
Nice to
have
0%

9. Core 100% Maturing
Products
80%
Critical 60%
40%
20%
Nice to
have
0%

10. Core 100%
80%
Critical 60%
40%
Killing these
20%
Nice to features is easy
have
0%

11. Core 100%
80%
This is where
the action is
Critical 60%
40%
20%
Nice to
have
0%