Erasmus +

1. Business plan
Handmade jewelry workshop

2. MOTIVATION
 *Reasons underlying launch or business development
(business opportunity).
 Current trends in the jewelry and accessories show a
strong preference of customers (mostly young and
educated women) to jewelry made by hand. Offer on
the market in Romania is modest, despite growing
demand.

3. BUSINESS PRESENTATION
 *Description of the business idea.
 *Objectives that should be achieved.
 *Success Factors.
 Our workshop will offer customers educated, demanding
jewelry made by hand with unique design of materials such as
copper, titanium, semiprecious stones, porcelain and metal
alloys.
 Objectives are distributing our jewelery in at least 20 profile
stores in Romania’s market, increasing jewelry designs by 10%
per year and reaching the profitability within 12 months of
activity.

4. Handmade jewelry workshop

5. SERVICE / PRODUCT PRESENTATION
 *Description of the product or service; description of
the offer.
 *Customer benefits.
 *Advantages over the competition.
 In our own shop, we will achieve brooches, pendants,
rings, bracelets and earrings, with a unique design or in
limited series, to give our customers the opportunity to
purchase exclusive jewelry at a reasonable price.

6. THE MARKET
 * Market size, structure, barriers to entry, the trends
on the market.
 Precious Metals and Stones Federation estimates that
Romanians buy
 on average 15 tonnes of jewelry per year. Jewelry and
watches market is valued at about 250 million euros per
year.
 The rings represent 60% of sales, 20% are for other
pendants, necklaces and earrings, bracelets and 10%.

7. THE COMPETITION
 *Bidders, the competitors operating on the market.
 *Relevant details about the competition.
 In Craiova, the offer profile (the handmade jewelry or
made to order, of precious metals) is almost
nonexistent, only 4 or 5 workshops currently operating
in Craiova.

8. THE CLIENTS / MARKET SEGMENT
 *Target segment customer profile
 (age, education, income, consumer behavior,
preferences etc.)
 Customers are mainly educated adult women, with
middle and high incomes, aged 25-45, as well as
travelers and companies wishing to provide corporate
gifts.

9. LEGISLATIVE FRAMEWORK
 *Permits for the activity (environmental, health, etc.)
 In addition to the authorizations required by regulation for
the establishment business, there are no other specific
authorizations.
WORKSTATION
 *Reasons for choosing premises / working point (near markets
/ clients, infrastructure, costs, etc.)
 The headquarters of the company will be in the same place as
the workshop, within an apartment, a private residence.

10. SUPPLIERS / PARTNERS
 * Types of providers.
 * Modalities of cooperation.
 * Terms of delivery and payment.
 Suppliers will mainly be producers of raw materials
 (semiprecious stones, copper wire, titanium, various
alloys).

11. STAFF
 * Employees
 * Personnel costs
 The company will be operated by two people in the
first year of activity: business owner -who will be both
jewelry designer, who will undertake them and also the
person who will handle trade relations with distributors
and stores- and a sales representative.
 Staff costs up to 4.000 RON per month.

12. ORGANIZATION / MANAGEMENT
 * Activities to be covered
(purchasing, marketing, sales, accounting
 * Activities to be outsourced (accounting, etc.)
 The company will be headed by a director who is also
the owner of the business. Both the company’s website
maintenance work and the accounting will be
outsourced.

13. FINANCIAL
*Start-up budget (for 3-6 months);
main categories of budget (equipment,
salaries, services, utilities).
*Pricing.
The initial investment amounts go up
to 42,000 RON, of which initial stock of
materials costs rise to 3.000 RON,
start-up costs (equipment, tools, rent,
spatial operating IT system, website
development, furniture) represents
10,000 RON, 5,000 RON representing
the costs of marketing and 24,000 RON
means personnel costs for a period of 6
months. Prices will be determined
based on costs, with a gross profit
margin of 80%.