A web app to encourage vegetable consumption. To find out more, go to habits.stanford.edu or follow me on twitter at twitter.com/cristinacordova

1. +
Veggie Dominance!
A web app to encourage vegetable consumption
Cristina Cordova
habits.stanford.edu

2. +
Why?
No one wants to eat veggies!
Let’s make something
everyone hates… into a fun
game to encourage veggie
consumption for better health!

3. +
Who?
All living in
All friends with
different
each other to
houses with
create group
planned meals/
mentality
meal times
All motivated to
Five Stanford
improve eating
students
The habits
users

4. +
How?

5. +
Make it gaming, make it fun

6. +
Impact Over 7 Days
Each User Increased Veggie Intake!
18
16
14
12
10 User 1
8
User 2
6
4 User 3
2 User 4
0 User 5
* Every 2 points is a serving of vegetables.

7. +
Break it Down
Start
Unhealthiest Eater
Finish
• Users • Users • User with
began ended lowest
study study veggie
eating an eating an intake
average average doubled
of 4 of 6.6 intake by
servings servings end of
of of study
veggies/ veggies/
day day

8. +
Why?
• Users wanted
#1: Friends to fit in with
friends
#2: Competing • to outperform
Users wanted
with Friends friends
• Users wanted
#3: Daily good triggers at
Triggers the right time

9. +
Benefits and Shortcomings
Web apps are extremely engaging and texting
is an immediate anywhere-you-go HOT
trigger!
Shortcomings
A longer period of study would show if web
apps can better health behavior in the long
term.

10. +
For more, go to habits.stanford.edu