Glam Media

1. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media
Founded with one simple idea:
Bring Brand Advertisers Online
Overview

2. Confidential Sep, 2009 © Glam MediaGlam Media
Web 2.0 has fundamentally changed the definition of “Media”
Glam Media: Web 2.0 Enabling New Media Model`
Long-Tail &
Mid-Tail
Growth of
Blogs, Sites,
Social Profiles
Fragmentation
of Content
Over 200
Million Niche
sites
Death of
Portals
Decreasing
share of time
Fragmentation
of Traffic
Topics, Articles
as Landing
Pages

3. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media: A Distributed Media Company
Focus on Audience:
Digital Women
Focus on Context:
Lifestyle
Network of Sites:
Excusive Publishers
Brand Engagement:
Premium Integrated
Campaigns
Best of Breed
Technology:
Lead Industry

4. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media: Leader in Key Markets
#1 in WW and Local Women Audiences
125M unique visitors/month (Comscore), 3 billion Ad Imps
- USA 55M uniques
- UK 12M uniques (Start May 2008)
- Germany 7M uniques (Start July 2008)
- Japan 5M Uniques (Start Dec 2008) and … 2M uniques France

5. Confidential Sep, 2009 © Glam MediaGlam Media
The Power of Distributed Media
Portals Mid & Long Tail
Mass & Generic Targeted & Specific
Glam delivers the reach of the Portals with the Brand value of relevant
content-driven mid and long tail publishers
Brand EngagementBrand EngagementLower Higher

6. Confidential Sep, 2009 © Glam MediaGlam Media
Portals vs Verticals: Glam Media New Media Model
In Web 1.0, portals built email, content and applications to keep users in a Portal like Yahoo, AOL & MSN.
In Web 2.0, Glam pioneered a Vertical Model to target users visiting hundreds of niche sites instead of one
large destination.
Old Media: Drive Users to one Destination/Portal New Media: Reach Users by the Articles & Sites
Glam Media

7. Confidential Sep, 2009 © Glam MediaGlam Media
Publishers
Glam Media: Exclusive Publisher Network

8. Confidential Sep, 2009 © Glam MediaGlam Media
In the First 5 Years: Glam Publisher Network has grown from 12 Publishers
to 1,200 today, estimated to grow to over 2,000 by 2012
Glam Media: Publishers

9. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media: Vertical Channels
Audience FocusAudience Focus
Glam.com
Women’s
Vertical
Glam.com
Women’s
Vertical
Channel FocusChannel Focus
StyleStyle
FashionFashion
BeautyBeauty
LuxeLuxe
LivingLiving
HomeHome
FoodFood
TravelTravel
Brash.com
Men’s
Vertical
Brash.com
Men’s
Vertical
Mom’sMom’s
ParentingParenting
KidsKids
FamilyFamily
LifestyleLifestyle SportsSports AutoAuto
HealthHealth
WellnessWellness
Green/EcoGreen/Eco
HealthHealth
CelebritiesCelebrities
Movies/TVMovies/TV
MusicMusic
EntertainmentEntertainment
EntertainmentEntertainment

10. Confidential Sep, 2009 © Glam MediaGlam Media
Target:
Glam is #1
Age 18-49 (73%)
Mean: 36
HHI: $68K+
College Educated
Spends 12 Hours/wk Online
125M Unique Visitors (Comscore)
Focus:
Sophisticated, stylish, influential viewers
Premium women’s lifestyle experience
Delivers savvy, in-the-know content
Vast virtual network caters to women’s
passions
Glam Media: Women 18-49: The Spenders

11. Confidential Sep, 2009 © Glam MediaGlam Media
Traffic
Glam Media: Traffic

12. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media has massive reach of over 125 Millions Unique Users a Month
Glam Media: Traffic
comScore Media Metrix Unique Visitors
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
Jan
06
Mar
May
Jul
Sep
Nov
Jan
07
Mar
May
Jul
Sep
Nov
Jan
08
Mar
May
Jul
Sep
Nov
Jan
09
Mar
May
Glam Global Media Metrix Glam US Media Metrix

13. Confidential Sep, 2009 © Glam MediaGlam Media
Leader
“Must-Buy”
Glam Media: Position

14. Confidential Sep, 2009 © Glam MediaGlam Media
The Story of Glam: For Brand Advertisers
Helping create desire for Emotional Brands

15. Confidential Sep, 2009 © Glam MediaGlam Media
The Story of Glam: For Brand Advertisers
Glam Today: Top Brand Advertisers of the World

16. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media provides top of the line Ad Solutions for Brand Enagement
Glam Media: Ad Solutions

17. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media Technology: Glam Adapt Ad Server
Introducing Glam Adapt, the first Brand Engagement Ad Server. Live today
with 100M impressions/month. Fully deployed 2010
Glam.com Owned & Operated Sites Glam Publisher Network Sites, Blogs & Video

18. Confidential Sep, 2009 © Glam MediaGlam Media
Glam Media Technology: GlamTV Platform

19. Confidential Sep, 2009 © Glam MediaGlam Media
New: Tinker.com Digital Real-Time Platform
Nascar
Inauguration
Fashion Week
People Events
LOST
Nascar
Inauguration
Follow people
Inauguration
Mamma Mia!
Political protest
Jazz show
Art show
LOST
Wine tasting
Fashion Week
New Opera
Nascar
Jazz show
Demo conf.
LOST
Inauguration
Follow topics

20. Confidential Sep, 2009 © Glam MediaGlam Media
New: Tinker – Enabling Brands in Social Media
• Conversations are captured, filtered
and curated
• Conversations are embedded in
innovative ad formats
• Interaction rates x3+ norm
20
300x 600
300x250
160x600
728x90
250x250

21. Confidential Sep, 2009 © Glam MediaGlam Media
GlamMobile: The First Brand Focused Mobile
Platform
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ディーゼル様
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日本ロレアル
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ユニリーバ
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グラムモバイルトップペー
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ディーゼル様
②
ディーゼル様
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