The meteoric rise of “gamification” practices since 2010 has sparked strong opinions. Is gamification a revolutionary tool that can accelerate playful learning in the 21st century? Or is it a superficial add-on that leverages short-term extrinsic rewards at the expense of long-term development? In this workshop, Cricket Moon Media's President, Geoff Nelson, will look at both sides of the argument, viewing them through the lens of youth-focused interactive design. You will examine specific, practical design tactics that leverage the best of both camps, and together you’ll seek to define an innovative new design paradigm that sidesteps the hyperbole and lays out a balanced path to engaging and rewarding interactive experiences for our next generation of playful learners.

1. Geoffrey Nelson
geoff@cricketmoonmedia.com
@cricketmoon
#sandboxsummit14
Gamification:
Sub-Title Goes Here

2. Founded in 1995
HTML5, mobile, cross-platform
2D, 3D art and animation
Game Design and Strategy

3. What is Gamification?

4. Game Design Elements
Points and Leaderboards
Levels
Challenges and Goals
Badges
Time Constraints
Social Engagement Loops
Competition

5. Gamification Layer
Core Content
Enterprise Solutions

6. Gamification Industry

7. Gamification Market Size

8. Gamification Layer
Core Content
Enterprise Solutions

9. The Ultimate “Player”

10. The Ultimate “Player”

11. Workshop Schedule
2:00-2:30 pm: What is Gamification?
2:30-2:45 pm: “Bash the Speaker”
2:45-3:10 pm: The Gamified Gamification Game!
3:10 pm: Shallow extrinsic reward ceremony

12. Traditional* Theories
of Gamification
*Um, meaning since 2011 or so

13. Achievement
RewardChallenge
Traditional Gamification
Operant conditioning Reward Loop

14. Traditional Gamification
*Gabe Zichermann. See http://www.gamification.co/2010/10/18/cash-is-for-saps/
SAPS Theory of Game Rewards*
• Status
• Access
• Power
• (and) Stuff
Reward

15. Traditional Gamification
“And how would you like your chateaubriand, sir?”

16. World of Warcraft “Recruit-A-Friend” Campaign
Traditional Gamification

17. Why Gamification?

18. Why Gamification?
User retention
Loyalty
User retention
Loyalty
User retention
Loyalty
User retention
Loyalty

19. Why Gamification?
User retention
Loyalty
Efficiency
Education
$$$
Behavior Change
Employee Perf.
Fitness

21. OK, but what about
these?

22. Traditional Gamification

23. What about…

24. What about…

25. What about…

26. What about…

27. What about…
Glengarry Glen Ross, 1992
[Video Removed for Size]

28. Games are Us…

29. Games are Us…

30. Games are Us…

31. Games are Us…
Gamification is the amplification of
LIFE MECHANICS, not GAME
MACHINICS!

32. Games are Us…

33. “Games satisfy because they are
purpose-built opportunities to
overcome a challenge and
experience the joy of succeeding.”
-Sebastian Deterding

34. Why Are Games Engaging?
“The Player Experience of Need Satisfaction” (PENS)
Source: Rigby and Ryan (2007). “Rethinking Carrots: A New Method For Measuring
What Players Find Most Rewarding and Motivating about Your Game”
PENS
Competence
Autonomy
Relatedness

35. Why Are Games Engaging?

36. Engagement in Gamification
It brings RULES TO THE UNRULY, so that
participants feel they are in control of their destiny
It provides QUANTIFIABLE FEEDBACK to
experiences that didn’t previously have it, so players
can recognize their achievements
Gamification is magical when:

37. Engagement in Gamification
Gamification is
a toolset to
elucidate
achievement of
mastery
in non-virtual
experiences.

38. A Few Quick Examples

39. Examples of Gamification
http://www.youtube.com/watch?v=zSiHjMU-MUo
Bottle Bank Arcade
See more fun examples at http://www.thefuntheory.com/
[Video removed for size]

40. Examples of Gamification
Prius Energy Monitor

41. Examples of Gamification
Fitness Apps
zamzee Strava

42. Gamification and
Learning

43. Gamification and Learning
#1: Recognize Playful isn’t necessarily Gameful
Play
Game

44. Gamification and Learning
Freeform
Expressive
Improvisational
Open-ended
Fun
Rule-based
Competitive
Directed
Goal-oriented
Engaging
#1: Recognize “Playful” isn’t necessarily “Gameful”
PLAYFUL GAMEFUL

45. Gamification and Learning
#2: Foster Autonomy

46. Gamification and Learning
#3: Manage interplay of Game Mechanics
Rewards
Points
Goals

47. Gamification and Learning
#4: Redefine “STICKINESS”
Stick This!
Not This

48. Gamification and Learning
#5: Embrace Life-i-fication and the Real World

49. So, About That Chore Chart…

50. Let’s Do This!
Gamification provides new, self-directed
opportunities to achieve, recognize, and
be recognized for mastery in things that
matter.
(And maybe get a sticker too).