Peter Crosby, Viadeo presented at the Social Recruiting Conference, organised by Crexia

1. Social Recruiting & Professional
Networking
Making The Most Of Your Professional Network
@petercrosby

2. “Dark Bedrooms”

3. “The Weight of Disappointment”

4. Who are we ?
BRIC &
European
45 professional
10
million members million members
Worldwide social network in Europe

5. 45 million members worldwide
30 thousand new members join each day
• 1,000,000 new • 165,000 active
members/month discussion forums
• 150,000 connections/
• 80,000 forum members
day
per month
• 1,250 events/week
• 18,000 articles shared/
day

6. Europe : 10 million members…
…and a strong local presence
France
6M
Spain
1.2M
LONDON
Italy
1.1M
LILLE
PARIS
NANTES UK
LYON
MILANO
500K
TOULOUSE
AIX Other
MADRID
BARCELONA
1.7M
6

7. 45 million members worldwide
GLOBAL REACH
LOCAL APPROACH
EUROPE 10
MILLION 10 CHINA
USA & CANADA 1.6M MILLION
4 INDIA
3.3M MILLION
MEXICO
AFRICA 2.5
MILLION
3.6M
BRAZIL
MASSIVE GROWTH
LATIN AMERICA 15.1 POTENTIAL IN ASIA
2 LOCAL BRANDS OFFER
MILLION 1.8M
REST OF WORLD LOCALIZED FEATURES
EMERGING MARKETS
LOCAL OFFICES
7

8. Overview of our Hiring Solutions
VIADEO CAREER
RECRUITER : GROUP
Talent Bank COMPANY
PAGE
EMPLOYER
SOURCING
Pushed Job BRAND
Ads
DISPLAY
ADS
TARGETED
EMAILING
Sponsoring
Newsletters
8

9. EADS
Testimonial on a strong partnership

10. About EADS
• EADS is a global leader in 49.1 billion EUR
aerospace, defence and revenues (2011)
related services
133.115 employees
• We operate across the globe, (2011)
on every continent
• EADS includes four divisions: Operating in 48
Airbus, Astrium, Cassidian countries worldwide
and Eurocopter
• EADS is an employer of Ranked third position amongst
choice and has a global, top 100 employers in Europe
diverse, fully engaged and (source: universum 2011)
highly competent workforce
Foto tauschen

11. EADS Recruiting Issues
"We must fight like hell on the international market to get the best talents. It's a little
war for talent. "
Thierry Baril, Chief Human Resources Officer EADS & Airbus
Ø 5,000 permanent and 4,000 internship recruitments planned for 2012
Ø EADS is looking all year long for talented Engineers and Technicians at all levels
with key skill profiles

12. EADS Recruiting Plan
§ Recruitment events
§ Dedicated recruitment campaigns
§ Recruitment days
§ Airshows
§ Career Fairs
§ University relations
§ Promoted on
§ EADS website: jobs.eads.net
§ EADS online magazine: highflyer.eads.com
§ EADS Careers on Social Media platforms

13. Why Viadeo ?
Many recruitment activities to promote
One single platform to lead to
The EADS job platform eRecruiting @ www.jobs.eads.com : one single application
process for four divisions and for all candidates in
Germany, France, Spain and the United Kingdom
With ten million members in Europe and a massive growth on key emerging markets,
Viadeo was an obvious choice while developing EADS presence on Social Media

14. Sourcing : job ads and Talent Bank
Ø First used by the EADS Recruitment Center Global Sourcing Team
Ø The Talent Bank access allows our sourcers to identify good candidates to present
to the EADS Divisions
Ø Passive candidates and rare profiles

15. Employer branding : Career Group and
display
Almost 800
members on the
Career Group in 1
month

16. First results
ü Sourcing: For the time being Viadeo has become a key daily tool
ü Branding: Natural growth of the group members, an asset to capitalize on
ü From Europe to emerging markets

17. Social Media Recruiting & Professional
Networking
Making The Most Of Your Professional Network
@petercrosby

18. Social Ads
4.67%
191 (9.55%)

19. Overview: your employees and your news
Paid version
Your company’s
resume:
Panorama Carrière & Jobs Discussions AMEX OPEN Forum
Who has just joined?
Who has changed jobs?
Latest news from your
Twitter and RSS feeds
Are there any open
Your employees = positions?
your company’s
DNA
Visitors are
welcomed on your
Company Page by
your team. They
connect with
members of their Rejoignez la
conversation
network and find
new contacts.

20. Career & Jobs: your employer brand (1)
Recruitment and
Corporate Culture.
Panorama
Carrière &
Discussions AMEX OPEN Forum
Create a close relationship
Jobs
with candidates through
employee testimonials.
Highlight any job openings.

21. Career & Jobs: your employer brand (2)
Corporate Culture and
Recruitment
Create an engaging and visual
employer image with your
pictures, videos, and podcasts.

22. Free tab: develop your own topic
Carte blanche
Include your choice of content
and adapt it to current events at
your company: page from your
website, blog, product
catalogue… Panorama Career & Jobs
Discussions AMEX OPEN Forum

23. PSN: HIRING IN A GLOBAL MARKETPLACE
•
Democra,sed
&
global
job
market
•
Enhanced
sphere
of
search
on
both
sides
of
the
equa,on
•
But
do
you
understand
what
it
means
to
be
local?
• Global vs Local

24. PSN: HIRING IN A GLOBAL MARKETPLACE
• Too many connections weaken
the network & fail the Stress Test
• Super connectors are poor
connectors
• Quantity is a comfort blanket
• Quantity vs Quality

25. PSN: HIRING IN A GLOBAL MARKETPLACE
• Ensure you have a company
profile but…
• …this is networking & the
relationship is with YOU
• But as a company: true social
recruiting starts after you hire them
• Corporate vs Personal

26. Join the discussion
" Forum
www.viadeo.com/viadeo-business-solutions
" Reading
business.viadeo.com/whitepapers
" Viadeo Business Solutions
business.viadeo.com
" Me
@petercrosby