Præsenteret af Michael Haase fra Plant Jammer til

1. © Creuna
Intelligentmadlavning
PlantJammer
Michael Haase

2. We digitize and
gamify flavor
to accelerate the
world's transition
to sustainable food
2
Digital Delight
Aarhus
15 Nov 2017

3. 3
The economy grows at night…

4. Google is really bad at this!!!!
4

5. 5
What if we start from ingredients instead?
Our prototype has 4.000 users/month, growing 50%/month
Try it on www.plantjammer.com

6. The AI engine behind Plant Jammer
6
2.5 mn
recipes
1000
ingredients
> 100 taste
molecules
per
ingredient

7. The ”Human Intelligence” engine behind Plant jammer
7
Mouthfeel
Bite
Crunch
Soft
Sweet
Umami
Sour
Balance taste Contrast texture

8. 8
Want to be like René in a farmers market?

9. Future perspective
9
Free version, launch
in September
(4000 users)
Nov 2017 Dec 2017 Feb 2018 Apr 2018
Pilots with
retailers
(100.000 users)
‘Plant Jammer
Market Place’ for
Cph groceries
Danske Idéer finalist
Finalist
Finalist
Accelerator
programs
Finalist

10. Technology to consider
10
Farm for Flavor Convenient personalizationSmart logistics Smart fridge
Aroma sensors
Soil sensors
Precision farming
Recommendations
Situation/location based
Connections (Social graphs)
Amazon Key
Autonomous cars and
drones
Aroma sensors
Photo recognition
Voice recognition

11. A vision

12. We are looking for development partners
12
New engagement
with your customers
Flexible high-quality recipe
development in canteens
(Online) grocery shopping
as an experience

13. Which to make?
What if canteen personnel were empowered by AI?
13
0
1
2
3
4
5
6
7
8
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Spicynes
Texture complementarity
Balance (5-tastes)Aroma complexity
Novelty
Beetroot tartar Watermelon-chili taco

14. The Plant Jammers are McKinsey alumnis, software developers, data
scientists, and hard-core foodies
Jura Brazdil, Data scientist
Co-owner of Plant Jammer. Robotics
and AI expert
Anders Ravn, Front-end developer
Co-owner in Plant Jammer. Builder
of UX tests
Michael Haase, CEO
Founder. McKinsey trained project
consultant
14
Sebastian Ahnert, Fellow
University of Cambridge. Writer of
the most quoted academic article in
Food network analysis
Mark Bittman, Chef
Chef and writer. Former food
columnist at the NYT, Writer of ’How
to Cook everything Vegetarian’ and
’The kitchen matrix’
Rianne, Designer
The only Plant Jammer with certified
good taste (for design)

15. We are looking
for development
partners
15
Feel free to reach out on
michael@plantjammer.com
Find us on:
www.plantjammer.com
Facebook: PlantJammer
Twitter: @PlantJammer
Instagram: Plant Jammer