Too Good To Go is a company fighting food waste by selling surprise bags of food close to expiration at a discounted price direct from restaurants and grocery stores. Users can browse participating stores, purchase a "magic bag", then pick it up within a specified window to enjoy the meals. The company was founded in Copenhagen in 2016 and has since grown to over 1.3 million users and 3000 participating stores across Europe, saving over 1 million meals from being wasted.