Building an Ecosystem - The mdinar© case
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Building an Ecosystem - The mdinar© case
- 1. Building an Ecosystem The Case ©
- 2. What the future of the Mobile looks like The case of Japan Apartment keys Integrated in the mobile Electronic money « Edy » : Accepted in about 30,000 stores Credit CardID, launched by NTT DoCoMo Accepted in Vending machines (Coca-Cola, C-mode2) Loyalty card For airline companies (ANA, JAL)
- 3. Mobile Revenues Benchmark with the rest of the world Mobile advertising Paid mobile services Mobile Commerce Mobile Access costs Rest of the world 2008 (194 M$) Japan in 2000 (6 M$) Japan in 2008 (43 M$) The structure of present Japan lets us imagine what the future is made of Source : NaoshiNema/Hironori Tanalka, Morgan Stanley Mobile Commerce : Sale of physical and virtual (ringtones, logos, etc…) Mobile Services : Hotel reservation, transportation, bank, …
- 4. The success of M-PESA “Sending Money Home” The service targets non banked who have a prepaid phone Simple: Embarked solution Secure: Protected by a pin
- 6. Between 30 and 75Ksh for M-PESA solution 8,5 17 34 51 68 85 170 340 TDN Source: Vodafone, 2009
- 8. Early adopters in new technologies
- 9. Many alternative payment solutions
- 11. Limited access to new Technologies
- 12. Cash based financial transactions
- 15. Integrates many players around a service provider
- 16. Basic and accessible technology
- 19. Young population comfortable with mobile technology
- 22. Affordable to the end user
- 23. Created the best user experience for every group
- 24. Make financial services accessible to everyone: consumer and merchants
- 25. Make it more affordable for everyone, still making money for the banks
- 28. Entertainment
- 29. Events and Entertainment
- 30. Mobile + Internet Shopping
- 32. 10 years of expertise in Mobile Value-Added-Services
- 33. International: based in Paris, France, with offices: USA, Italy, and Tunisia
- 35. Proven Solution with customers & partners:
- 36. Mobile Operators
- 37. Banks
- 38. Payment Services
- 39. Micro-Financing Institution© Creova Confidential