1. Value of one loaf of bread in the
Hurricane Sandy relief effort

2. Problem: How can local citizens who want to help, offer
assistance to those in need in NYC after the damage caused by
Hurricane Sandy?

3. Reframing the problem
Issues to consider:
Working the 8 hour shifts at food shelters not possible
Needs to be a “kid-friendly” solution

4. Initial Solution: Bake at home and
deliver to those in need of food!!
VALUE
• Providing those
in need with not
only
nourishment, but
also a sense of
hope
• Connection to a
greater cause
• Teaching the
value of helping
others to children

5. Using social media to find out what is
really needed
#sandy says that our local f0od drop off center needs
more protein
In fact, they are overloaded with carbs

6. Adding something essential to the
solution
While the bread is rising and baking, cook up some
high octane (but not too spicy, given the water
shortage) protein full chili
Baking bread and finding out where it was needed led
to making something else that was even more
essential in the moment

7. Ongoing Value
After our experience of baking and delivering bread to those in need, our group
wanted to inspire others to do the same!
BakingandbreakingBread.org is a blog we created for others to share their
experiences baking (and chili making) for others in their time of need. Our hope
is that this blog will inspire others to find simple ways to help others just as we
did.
Bakingandbreakingbread.org

8. Venture Lab Team
Liz Rosenberg
Caitlin Regan