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Food waste
A process approach

This	
  Slidedeck	
  was	
  presented	
  to	
  FEVIA,	
  the	
  Belgian	
  food	
  
industry	
  federaAon,	
  during	
  a	
  study	
  day	
  on	
  lowering	
  food	
  
waste.	
  
Jan	
  -­‐	
  2014	
  

@creaxnv	
  
About	
  a	
  third	
  of	
  global	
  food	
  
producAon	
  is	
  wasted.	
  
This	
  amounts	
  to	
  1.3	
  billion	
  tons	
  
per	
  year.	
  
GeMng	
  food	
  from	
  field	
  to	
  fork	
  
requires	
  a	
  supply	
  chain	
  
approach.	
  Using	
  the	
  innovaAon	
  
cross,	
  we	
  can	
  split	
  up	
  this	
  
process	
  in	
  Ame,	
  thereby	
  noAng	
  
each	
  step	
  in	
  the	
  chain.	
  

ZOOM OUT
SUPER-SYSTEM

AFTER

BEFORE

THE BOX
SPACE

ZOOM IN
SUB-SYSTEM

TIME
In	
  every	
  step	
  of	
  the	
  chain,	
  food	
  
losses	
  occur.	
  By	
  zooming	
  in	
  &	
  
out	
  of	
  every	
  step	
  in	
  the	
  chain,	
  a	
  
soluAon	
  to	
  each	
  of	
  these	
  
problems	
  can	
  be	
  found.	
  
ZOOM OUT
SUPER-SYSTEM

FARMING

POST-HARVEST
&
PROCESSING
PACKING

DISTRIBUTION

ZOOM IN
SUB-SYSTEM

RETAIL

FOOD
SERVICE

HOUSEHOLDS
In	
  every	
  step	
  of	
  the	
  chain,	
  food	
  
losses	
  occur.	
  By	
  zooming	
  in	
  &	
  
out	
  of	
  every	
  step	
  in	
  the	
  chain,	
  a	
  
soluAon	
  to	
  each	
  of	
  these	
  
problems	
  can	
  be	
  found.	
  
ZOOM OUT
SUPER-SYSTEM

FARMING

POST-HARVEST
&
PROCESSING
PACKING

For	
  example,	
  by	
  zooming	
  
in	
  on	
  the	
  farming	
  level,	
  we	
  
can	
  lower	
  food	
  losses	
  by	
  
improving	
  machine	
  
harvesAng	
  efficiency.	
  

DISTRIBUTION

ZOOM IN
SUB-SYSTEM

RETAIL

FOOD
SERVICE

HOUSEHOLDS
In	
  every	
  step	
  of	
  the	
  chain,	
  food	
  
losses	
  occur.	
  By	
  zooming	
  in	
  &	
  
out	
  of	
  every	
  step	
  in	
  the	
  chain,	
  a	
  
soluAon	
  to	
  each	
  of	
  these	
  
problems	
  can	
  be	
  found.	
  
ZOOM OUT
SUPER-SYSTEM

FARMING

POST-HARVEST
&
PROCESSING
PACKING

DISTRIBUTION

ZOOM IN
SUB-SYSTEM

On	
  the	
  other	
  hand,	
  by	
  
zooming	
  out	
  of	
  the	
  
distribuAon	
  level,	
  we	
  could	
  
lower	
  food	
  losses	
  by	
  bringing	
  
the	
  households	
  closer	
  to	
  the	
  
farm.	
  	
  
RETAIL

FOOD
SERVICE

HOUSEHOLDS
FARMING	
  &	
  POST-­‐HARVEST	
  
	
  

In	
  the	
  late	
  80’s,	
  Mike	
  Yurosek,	
  California,	
  USA,	
  
was	
  Ared	
  of	
  seeing	
  large	
  porAons	
  of	
  his	
  carrot	
  
harvest	
   go	
   to	
   waste	
   because	
   they	
   did	
   not	
  
match	
   the	
   high-­‐quality	
   appearance	
   of	
   a	
   full-­‐
grown	
  carrot	
  that	
  we	
  all	
  know.	
  
	
  
At	
  first,	
  he	
  tried	
  feeding	
  his	
  rejected	
  carrots	
  to	
  
his	
   pigs,	
   but	
   they	
   can	
   only	
   eat	
   a	
   certain	
  
amount	
   of	
   carrots	
   before	
   their	
   fat	
   turns	
  
orange.	
  
	
  
Finally,	
   he	
   came	
   up	
   with	
   the	
   idea	
   of	
   cuMng	
  
the	
   carrots	
   into	
   small,	
   5	
   cm	
   long,	
   pieces.	
   He	
  
called	
   them	
   ‘baby	
   carrots’	
   and	
   sold	
   them	
   for	
  
50	
  cents	
  per	
  pound.	
  
	
  
Compare	
   that	
   to	
   the	
   17	
   cents	
   he	
   got	
   for	
   one	
  
pound	
  of	
  regular	
  carrots.	
  
PROCESSING	
  
	
  
In	
   order	
   to	
   lower	
   food	
   waste,	
   General	
   Mills	
  
slightly	
  heats	
  their	
  pizzas	
  before	
  they	
  go	
  into	
  
the	
   freezer.	
   This	
   melts	
   the	
   cheese	
   a	
   lible,	
  
thereby	
   acAng	
   as	
   a	
   glue	
   to	
   keep	
   other	
  
ingredients	
  stuck	
  to	
  the	
  pizza.	
  
RETAIL	
  
	
  
Willem-­‐Jan	
   Stam	
   owns	
   the	
   Dutch	
   food	
   outlet.	
   He	
  
only	
   sells	
   food	
   products	
   that	
   are	
   rejected	
   by	
  
other	
  supermarkets:	
  overstock,	
  bad	
  labeling	
  and	
  
food	
  that	
  is	
  close	
  to	
  its	
  expiraAon	
  date.	
  
	
  
His	
   outlet	
   is	
   a	
   true	
   success.	
   He’s	
   even	
   thinking	
  
about	
   expanding	
   to	
   other	
   countries.	
   But	
   right	
  
now,	
  he’s	
  too	
  busy.	
  
RETAILER	
  
	
  
The	
   famous	
   retailer	
   Tesco	
   uses	
   an	
  
alternaAve	
   to	
   the	
   ‘buy	
   one,	
   get	
   one	
  
free’	
   promoAon.	
   Instead	
   of	
   that,	
   they	
  
coined	
   ‘buy	
   one,	
   get	
   one	
   free	
   later’.	
  
Imagine	
   walking	
   home	
   with	
   2	
   breads	
  
while	
  you	
  can	
  only	
  eat	
  one.	
  Instead,	
  you	
  
purchase	
   your	
   bread	
   now,	
   and	
   pick	
   up	
  
your	
  free	
  one	
  later.	
  
Why	
  no	
  Trays?	
  
In	
   order	
   to	
   reduce	
   our	
   carbon	
  
footprint,	
   we	
   are	
   taking	
   a	
   closer	
  
look	
  at	
  our	
  environmental	
  impact.	
  
	
  
Food	
  Waste	
  
When	
   students	
   use	
   plates	
   without	
  
trays	
   the	
   amount	
   of	
   food	
   waste	
  
decreases	
  by	
  one	
  ounce	
  per	
  plate.	
  
	
  
Water	
  Usage	
  
Research	
  also	
  shows	
  less	
  energy	
  is	
  
consumed,	
   and	
   it	
   reduces	
   the	
  
amount	
   of	
   water	
   and	
   detergents	
  
used.	
   It	
   takes	
   1/4	
   gallon	
   of	
   water	
  
to	
   wash	
   a	
   tray.	
   For	
   20	
   meals	
   in	
   a	
  
week,	
   that’s	
   4	
   gallons,	
   or	
   skipping	
  
one	
  shower	
  a	
  week.	
  
Using	
   the	
   innovaAon	
   cross,	
   each	
  
step	
  in	
  the	
  way	
  from	
  field	
  to	
  fork	
  
is	
  mapped.	
  
	
  
It	
  is	
  clear	
  that	
  we	
  have	
  to	
  work	
  on	
  
each	
   step	
   of	
   the	
   supply	
   chain	
   to	
  
solve	
  this	
  global	
  problem.	
  

FARMING

POST-HARVEST
&
PROCESSING
PACKING

ZOOM OUT
SUPER-SYSTEM

DISTRIBUTION

ZOOM IN
SUB-SYSTEM

RETAIL

FOOD
SERVICE

HOUSEHOLDS
Inspired?	
  

We	
  help	
  companies	
  with	
  their	
  innovaAon	
  challenges.	
  
problem	
  solving	
  –	
  product	
  innovaAon	
  –	
  process	
  innovaAon	
  
technology	
  transfer	
  –	
  new	
  applicaAons	
  and	
  markets	
  

	
  

www.creax.com	
  

contact@creax.com	
  
t	
  	
  +32	
  (0)	
  56	
  23	
  94	
  94
	
  
	
  	
  	
  	
  	
  

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Food waste: a process approach

  • 1. Food waste A process approach This  Slidedeck  was  presented  to  FEVIA,  the  Belgian  food   industry  federaAon,  during  a  study  day  on  lowering  food   waste.   Jan  -­‐  2014   @creaxnv  
  • 2. About  a  third  of  global  food   producAon  is  wasted.   This  amounts  to  1.3  billion  tons   per  year.  
  • 3. GeMng  food  from  field  to  fork   requires  a  supply  chain   approach.  Using  the  innovaAon   cross,  we  can  split  up  this   process  in  Ame,  thereby  noAng   each  step  in  the  chain.   ZOOM OUT SUPER-SYSTEM AFTER BEFORE THE BOX SPACE ZOOM IN SUB-SYSTEM TIME
  • 4. In  every  step  of  the  chain,  food   losses  occur.  By  zooming  in  &   out  of  every  step  in  the  chain,  a   soluAon  to  each  of  these   problems  can  be  found.   ZOOM OUT SUPER-SYSTEM FARMING POST-HARVEST & PROCESSING PACKING DISTRIBUTION ZOOM IN SUB-SYSTEM RETAIL FOOD SERVICE HOUSEHOLDS
  • 5. In  every  step  of  the  chain,  food   losses  occur.  By  zooming  in  &   out  of  every  step  in  the  chain,  a   soluAon  to  each  of  these   problems  can  be  found.   ZOOM OUT SUPER-SYSTEM FARMING POST-HARVEST & PROCESSING PACKING For  example,  by  zooming   in  on  the  farming  level,  we   can  lower  food  losses  by   improving  machine   harvesAng  efficiency.   DISTRIBUTION ZOOM IN SUB-SYSTEM RETAIL FOOD SERVICE HOUSEHOLDS
  • 6. In  every  step  of  the  chain,  food   losses  occur.  By  zooming  in  &   out  of  every  step  in  the  chain,  a   soluAon  to  each  of  these   problems  can  be  found.   ZOOM OUT SUPER-SYSTEM FARMING POST-HARVEST & PROCESSING PACKING DISTRIBUTION ZOOM IN SUB-SYSTEM On  the  other  hand,  by   zooming  out  of  the   distribuAon  level,  we  could   lower  food  losses  by  bringing   the  households  closer  to  the   farm.     RETAIL FOOD SERVICE HOUSEHOLDS
  • 7. FARMING  &  POST-­‐HARVEST     In  the  late  80’s,  Mike  Yurosek,  California,  USA,   was  Ared  of  seeing  large  porAons  of  his  carrot   harvest   go   to   waste   because   they   did   not   match   the   high-­‐quality   appearance   of   a   full-­‐ grown  carrot  that  we  all  know.     At  first,  he  tried  feeding  his  rejected  carrots  to   his   pigs,   but   they   can   only   eat   a   certain   amount   of   carrots   before   their   fat   turns   orange.     Finally,   he   came   up   with   the   idea   of   cuMng   the   carrots   into   small,   5   cm   long,   pieces.   He   called   them   ‘baby   carrots’   and   sold   them   for   50  cents  per  pound.     Compare   that   to   the   17   cents   he   got   for   one   pound  of  regular  carrots.  
  • 8. PROCESSING     In   order   to   lower   food   waste,   General   Mills   slightly  heats  their  pizzas  before  they  go  into   the   freezer.   This   melts   the   cheese   a   lible,   thereby   acAng   as   a   glue   to   keep   other   ingredients  stuck  to  the  pizza.  
  • 9. RETAIL     Willem-­‐Jan   Stam   owns   the   Dutch   food   outlet.   He   only   sells   food   products   that   are   rejected   by   other  supermarkets:  overstock,  bad  labeling  and   food  that  is  close  to  its  expiraAon  date.     His   outlet   is   a   true   success.   He’s   even   thinking   about   expanding   to   other   countries.   But   right   now,  he’s  too  busy.  
  • 10. RETAILER     The   famous   retailer   Tesco   uses   an   alternaAve   to   the   ‘buy   one,   get   one   free’   promoAon.   Instead   of   that,   they   coined   ‘buy   one,   get   one   free   later’.   Imagine   walking   home   with   2   breads   while  you  can  only  eat  one.  Instead,  you   purchase   your   bread   now,   and   pick   up   your  free  one  later.  
  • 11. Why  no  Trays?   In   order   to   reduce   our   carbon   footprint,   we   are   taking   a   closer   look  at  our  environmental  impact.     Food  Waste   When   students   use   plates   without   trays   the   amount   of   food   waste   decreases  by  one  ounce  per  plate.     Water  Usage   Research  also  shows  less  energy  is   consumed,   and   it   reduces   the   amount   of   water   and   detergents   used.   It   takes   1/4   gallon   of   water   to   wash   a   tray.   For   20   meals   in   a   week,   that’s   4   gallons,   or   skipping   one  shower  a  week.  
  • 12. Using   the   innovaAon   cross,   each   step  in  the  way  from  field  to  fork   is  mapped.     It  is  clear  that  we  have  to  work  on   each   step   of   the   supply   chain   to   solve  this  global  problem.   FARMING POST-HARVEST & PROCESSING PACKING ZOOM OUT SUPER-SYSTEM DISTRIBUTION ZOOM IN SUB-SYSTEM RETAIL FOOD SERVICE HOUSEHOLDS
  • 13. Inspired?   We  help  companies  with  their  innovaAon  challenges.   problem  solving  –  product  innovaAon  –  process  innovaAon   technology  transfer  –  new  applicaAons  and  markets     www.creax.com   contact@creax.com   t    +32  (0)  56  23  94  94