Multichannel Marketing Stories presentation

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The document discusses how businesses can use a tri-messaging approach across email, social media, and mobile channels to engage with customers. It advocates for writing marketing messages that can be shared across these three integrated channels and listening to customer responses on each. The approach aims to create conversations and increase marketing ROI.

Tecnologia Negócios

Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing

Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email

Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .

Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.

AI Intellectual Capital MARKET – Traffic, users, members, buyers, frequent fliers BLOGS WEBINARS MICROSITES E-LETTERS AI RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC

Demographic form completion Telemarketing Effort Web Visitor Capture email Product offering decision Mail Brochure To high end targets

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Dove Campaign for Real Beauty Dimensions Monthly E-Newsletter

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Multichannel Marketing Stories presentation

1. Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing

2. Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email

3. Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .

4. Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.

5. AI Intellectual Capital MARKET – Traffic, users, members, buyers, frequent fliers BLOGS WEBINARS MICROSITES E-LETTERS AI RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC

6. Demographic form completion Telemarketing Effort Web Visitor Capture email Product offering decision Mail Brochure To high end targets

7. Client Campaign Samples Automated, triggered campaigns based on data receipt (survey completion) via web services integration

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