1. Digital Photography
Planning &
Shooting
For Success
2011 Installation Management Symposium
Creative and Visual Design Breakout Session
Sharon Bertschi
Marketing and Advertising Specialist,
Northeast Region IMCOM
Email: sharon.bertschi@us.army.mil
Tel: 757 788-2650

2. THE ONLY THING BETTER
THAN HAVING
TOO MANY PHOTOS
IS HAVING TOO MANY
GOOD PHOTOS.

3. Lifestyle
Photography
• Recreates real life situations
in a controlled environment.
• Lifestyle shoots depict personality
and incorporate aspects of a
person’s life such as hobbies,
work, or entertainment.

4. Life versus Lifeless

5. Amateur? Sure.
But it hits the mark.

6. MWR Brand Central
Subheads

7. Feed the Beast

8. Stock versus Custom

9. Well-Planned Photo Shoots
Build Robust, Versatile Archives.

10. Components of a Shoot
TOPICS What do you need photos of ?
SCENES What will people be doing ?
A PLAN Develop a Shoot List
FACILITY MANAGER Cooperation and support
SCOUT Visit the shoot site in advance
MODELS / PROPS The right people and items needed for scenes
SHOOT TEAM Director and Photographer
CULL / EDIT Cherry pick the photos. Correct / crop / format
ARCHIVE Rename and save. Safety backups.

11. It All Starts with the Shoot List
TOPICS AND
SCHEDULE
Left column
NOTES AND
CONSIDERATIONS
Right column

12. Planning, Props
And Composition
Well Planned. Tight, Focused Long Shot Clutter

13. Coaching Models
Every picture tells a story.
Models need to know what that story is to act out the scenes.

14. Setting the Scene
Clean the set to minimize having to edit and correct later.

15. Watch the Details
No. No. No. No. No. No. No. No. No.

16. Tricks and Reducing Risk

17. Happy Models = Great Photos
• Keep models fresh by using stand-ins
when setting up scenes.
• Feed models before asking them to
shoot food scenes.
• Give them something to do while
waiting until you need them.
• Bring cases of water and single-serve
bags of chips, cookies, etc.
• They’ll want to see the photos. Flickr.
• ALWAYS bring gifts for children.

18. Create a Shoot Kit
CAMERA LAPTOP Board games, cards
Lighter fluid, matches
BATTERIES REFLECTOR
Grooming Items
EXTRA STORAGE TRIPOD … comb, hair ties, hair spray
Double stick tape, safety pins
Scissors
Colorful puppets or clickers
Gifts for children, lollipops
Talent releases and pens
Clipboard

19. After the Shoot
Cull
Edit and correct
Format
Archive
Adobe Bridge is
an excellent tool
for reviewing and
selecting.

20. Re-touching and Editing
Photo subjects may need a little TLC to help them look their best.

21. Make them Look Good
Coach models and position them attractively.

22. Expect the Unexpected
Stay alert for that perfect moment.

23. Wait for the Magic.
It will come. Keep shooting.