PPT of Scooter Mela Activity in the month of August

1. JUPITER SCOOTER MELA ACTIVITY

2. SYNOPSIS:
OBJECTIVE: Increase brand saliency and potential market, generate brand
awareness and lead generation while attaining maximum promotional value
in designated region.
ACTIVITY: Brand Recall & Recognition, New Client Acquisition, Lead
Generation.
TARGET: Focused activity in order to cover entire Bihar and create a buzz
among the Scooter users about TVS Jupiter so that they can think of TVS
Jupiter when they prefer to exchange or buy a new Scooter.
LOCATION: Patna, Siwan, Chapra, Hazipur, Biharsharif, Begusarai, Gopalganj,
Samastipur, Lehariasarai, Purnea and Katihar
ACTIVITY DAYS: 18
TOTAL ENQUERIES: 1071
HOT ENQUERIES: 188

3. SET UP ATTRIBUTES:
• Waterproof tentage structures (Gazebos)
• Supervisor, Female Anchor and promoters
• Promo table, chairs, carpet
• Sound
• Backdrop and Standees
• Fabricated Demo Van
• Jupiters for display and test ride

4. DEALER: Dani TVS
LOCATION: Lohiya Park, Kankarbagh
DATE: 10-08-16
ENQUERIES GENERATED: 60

7. DEALER: Dani TVS
LOCATION: Lohiya Park, Kankarbagh
DATE: 11-08-16
ENQUERIES GENERATED: 23

10. DEALER: K.P TVS
LOCATION: Kotabali Thana, Near Misum, Patna
DATE: 12-08-16
ENQUERIES GENERATED: 42

13. DEALER: K.P TVS
LOCATION: Gay Ghat, Patna
DATE: 13-08-16
ENQUERIES GENERATED: 70

16. DEALER: Urja TVS
LOCATION: By pass road 70-fit, Patna
DATE: 16-08-16
ENQUERIES GENERATED: 50

19. DEALER: Khayati TVS
LOCATION: Ramnagari, Patna
DATE: 17-08-16
ENQUERIES GENERATED: 59

22. DEALER: New Rajesh TVS
LOCATION: Anjanpidh, Hajipur
DATE: 19-08-16
ENQUERIES GENERATED: 53

25. DEALER: Sri Ganga TVS
LOCATION: Dakbangla Road, Chapra
DATE: 20-08-16
ENQUERIES GENERATED: 33

28. DEALER: Sri Ganga TVS
LOCATION: Thana Chowk, Chapra
DATE: 21-08-16
ENQUERIES GENERATED: 57

31. DEALER: New Bihar TVS
LOCATION: Babunia Road, Siwan
DATE: 22-08-16
ENQUERIES GENERATED: 56

34. DEALER: Adarsh TVS
LOCATION: Thawe Road, Gopalganj
DATE: 23-08-16
ENQUERIES GENERATED: 36

37. DEALER: Vicky TVS
LOCATION: Bazar Samiti, Laharia Sarai
DATE: 24-08-16
ENQUERIES GENERATED: 98

40. DEALER: Sabita Tvs
LOCATION: Mathurapur Ghat, Samastipur
DATE: 25-08-16
ENQUERIES GENERATED: 77

43. DEALER: Mali Tvs
LOCATION: Mathurapur Ghat, Samastipur
DATE: 27-08-16
ENQUERIES GENERATED: 44

46. DEALER: Usha Tvs
LOCATION: New Market, Katihar
DATE: 28-08-16
ENQUERIES GENERATED: 61

49. DEALER: Utkarsh Tvs
LOCATION: Mirchai Badi, Katihar
DATE: 29-08-16
ENQUERIES GENERATED: 86

52. DEALER: Hindustan Tvs
LOCATION: Kasba, Purnia
DATE: 30-08-16
ENQUERIES GENERATED: 73

57. THANK YOU