2. Client brief
To promote Brand as very competitive in the market
We assure you the best deal at a very competitive
Rate of interest
Accordingly task is to create a Brand Identity for following products
Home Loans
Mortgages
3. Creative brief
Considering the customer profile of the Bank
Sec B+( Middle Class)
Sec A (Upper Middle Class)
Our task:
Corporate Branding of the following products
Home Loans
Mortgages
To enhance over all Brand Personality of the PMC Bank
To design a logo for all the two products
To create a Baseline that communicates core value
4. BaseLine
Brand Positioning :
‘PMC is the one of the leading Finance Institutes growing at the very
fast rate, offer its customer the best deal at a very competitive price’
Punch Line for individual product is as follows :
Home Loans
‘Your trust, our assurance’
Loan against property
‘When you need it the most’
5. Logos
Simple & Elegant logo have more
impact
Logo is in synergy with PMC logo
Baseline is written over the band to
maintain the Corporate Identity
Yellow color symbolize
When you need it the most
‘competitiveness’
Caricature captivate the essence
of the communication
15. Promotion
Theatre ads – it will be in synergy with the design of the hoarding approved
the same message would be flashing on the screen
Mobile Van –
Full Branded Van with all the three Brand
Two Executives will be appointed exclusively to promote the products