The document provides guidance for creatives to design a leave behind leaflet for Advagraf, a once-daily immunosuppressant. It should highlight Advagraf's convenience as a once-daily dose to improve compliance over Prograf's twice-daily dosing. Creative concepts could include emphasizing the drug's benefits through a corporate ad, reminders of once-daily dosing, educational information for patients, or giveaways.

1. CREATIVES
for
By JSW
reach us at jasmeet.warraich@gmail.com

2. Background
Advagraf is a once-daily modified release formulation of Astellas'
Prograf® (tacrolimus, twice-daily formulation) for prevention of transplant
rejection in kidney or liver recipients.
Advagraf is expected to improve long-term compliance with its more
convenient once-daily dosing option for patients.

3. Task
To design LBL(Leave Behind Leaflet) for Advagraf)

4. Key word: for creatives
Advantage Life (once daily dose)

5. Left Behind Leaflet
Creative Concepts

9. CORPORATE AD

11. ONCE DAILY REMINDERS

14. PATIENT EDUCATION GIMICK

16. GIVE AWAY

18. Thank You