Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
3. About Wendy
• Business Entrepreneur
• Founder, Savvy Web Women
• International Best Selling
Author
• Educator
• Speaker
• Over 15 years IT Industry
experience
http://www.facebook.com/socialmediasuperhero
7. Why Use Social Media
• 60% of Australians use Facebook
• 78% of consumers trust peer
recommendations. Only 14%
trust advertisements
• 57% of Australians have
watched online videos to help
them decide about a product
or service
http://www.facebook.com/socialmediasuperhero
8. Why Use Facebook?
• The fastest growing segment on Facebook is
55-65 year old females
• More than 1.5 million pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are shared on
Facebook…daily
• If Facebook were a country it would be the 3rd most populated
(behind China & India)
http://www.facebook.com/socialmediasuperhero
12. Why Use Facebook Business Pages?
• 68% of fans will recommend a product to
other people
• Customers who are also a fan on Facebook spend 150% more,
per annum, than customers who are not fans
• Each fan is worth $136.38 per year
http://www.facebook.com/socialmediasuperhero
13. Who Are Your Target Market?
You need to know WHO your
target market ARE in order
to CONNECT with them
http://www.facebook.com/socialmediasuperhero
14. Who Are Your Target Market?
My ideal client is an action taker and motivated to
get results. They are looking to genuinely connect
with their client list and offer amazing value. They understand
their business niche, point of difference or unique selling
proposition.
They are willing to invest in themselves and their business and see
the value of connecting using social media (ie: I don't have to
convince them!). They are willing to outsource the tasks they have
no time to do or lack the skill set to do.
They want expert advice on how to get in front of an audience that
wants to buy what they are selling and are ready to step up and
"own" their niche.
http://www.facebook.com/socialmediasuperhero
15. Who Are Your Target Market?
You need to know WHO your
target market ARE in order
to CONNECT with them
http://www.facebook.com/socialmediasuperhero
16. Where Are Your Target Market?
• Twitter?
• Facebook?
• YouTube?
• LinkedIn?
• Blogs?
• Forums?
http://www.facebook.com/socialmediasuperhero
42. What is Your Time Worth to Your
Business?
http://www.facebook.com/socialmediasuperhero
43. What tasks are you performing that
you should outsource?
http://www.facebook.com/socialmediasuperhero
44. Savvy Client Connect – Hero Pack
• Your Facebook Business Page:
– Custom Wall Skyscraper Banner for page wall & Set Thumbnail
– Custom Like Us / Welcome Page
– Google Analytics added to Welcome Page
– Invite Friends Tab
– Addition of Custom Tabs (in addition to Welcome Tab)
– Custom Sales Page for List Building with Email Opt In
– Embed YouTube Video
– Connect your Twitter Feed to your Page
– Clickable Buttons linked to your Website
– Google Analytics added to Every Custom Tab
– Free Page Promotion and Shout Outs
http://www.facebook.com/socialmediasuperhero
45. Savvy Client Connect – Hero Pack
• Your Facebook Personal Profile:
– Linking your “Work” Profile to your Facebook Business Page
– Optimising your “About You” information to showcase your
business
– Adding Backlinks from your profile to your chosen Website
http://www.facebook.com/socialmediasuperhero
46. Savvy Client Connect – Hero Pack
• Using Directories to Spread Your Reach:
– Basic Profile set up on key Article Directories relevant to your Niche
– Basic Profile set up on key Business Directories relevant to your
Niche
– Working with you to create your Resource Box to drive traffic back
to your Website or Blog
– Working with you to create your Articles (from your existing wealth
of knowledge and material)
– Adding your Resource Box to each Article
– Posting your Articles to key Article Directories
– Posting your Articles to key Business Directories (where available)
– Sharing your Articles on your Facebook Business Page
– 30 minute Strategy Session with Wendy Moore
http://www.facebook.com/socialmediasuperhero
47. Savvy Client Connect – Hero Pack
• Your Facebook Business Page
• Your Facebook Personal Profile
• Using Directories to Spread Your Reach
Just 497.00 Today
(then 497.00 in 30 days)
Limited Hero Packs at this Exclusive Price
http://www.facebook.com/socialmediasuperhero