What is CBx ADvocate? The ADvocate campaign is a unique concept that brings together the strengths of two successful organizations; your promo products and Creativeblox. Who is it meant for? Our audience are ad specialty firms, decorators and promotional products manufacturers in USA, Canada, Australia and the UK. How does it work? CBx ADvocate is a campaign specifically developed to bring more sales and profits to our clients by leveraging our capabilities in Appointment Setting, Telesales, Email Marketing, Creative Services & Customer Experience Management.

1. “Do What You Do Best. We’ll Handle The Rest”
Marketing & Design
Support Services
Prepared by Rick Fernandez 08/22/2013

2. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
Creativeblox ADvocate™
A unique campaign for appointment setting and graphics

3. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
More Customers. More Sales. More Often.
What’s the big idea?
What is CBx ADvocate?
The ADvocate campaign is a unique concept that brings together
the strengths of two successful organizations; your promo products
and Creativeblox.
Who is it meant for?
Our audience are ad specialty firms, decorators and promotional
products manufacturers in USA, Canada, Australia and the UK.
How does it work?
CBx ADvocate is a campaign specifically developed to bring more
sales and profits to our clients by leveraging our capabilities in
Appointment Setting, Telesales, Email Marketing, Creative Services
& Customer Experience Management.

4. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
More Customers. More Sales. More Often.
What’s the big idea?
Who are ASI & PPAI?
Both are industry trade organizations in the US that represent
manufacturers, printers and distributors of advertising and
promotional goods.
Imprinted Pens, Coffee Mugs, Mouse Pads, Golf Balls, Embroidered
bags, and just about any item that can be decorated or customized.
The UK and Australia have similar organizations.
www.ppai.org
www.asicentral.com
www.appa.com.au

5. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
• Client provides a list of potential leads to call.
These can be existing customers that have
ordered a product in the past or new prospects
that should be made aware of clients offerings
• Our agents call on the client’s behalf with an
offer that includes a free digital mockup
How it works.

6. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
• CBx designers create mockups with the lead’s
company info & logo placed on client products
using a template we have designed containing
product images and a special offer
• The mockup is emailed to the lead and a copy is
sent to our client with their contact info
• Once the customer receives the mockup the
sales staff can follow up with a call to discuss
the mockup, offer a physical sample if needed
and convert them into a sale
How it works.

7. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
We ran a test campaign in April 2012 for a
manufacturer in the Ad Specialty Industry
• We were provided a list of 2000 numbers to call
• Of those approximately 55% reached the
decision maker
• Of those reached more than 40% accepted the
free digital mockup offer
• We created over 400 pdf mockups.
• Our client gained 25 new customers
immediately because of the campaign
• Average order exceeded $300
How it works.

8. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
Example

9. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
Example
Their logo is placed on the
image
The name of each shop is
placed in the header

10. © Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
Questions
What’s the big idea?
What does it cost?
Telemarketing and digital sample are priced at $7
per lead. There is a one time charge of $100 for the
template and stock designs.
Note: Since its digital sample, there is no cost to
print, package or mail the samples.
What is included?
• A custom designed product mockup page
• 5 Free stock designs (for customers with no art)
• A copy of each pdf sent to your sales dept as
reference
“Because of the CBx
ADvocate campaign
we actually have more
work than we can
handle!
It has significantly
increased the number
of orders and new
clients!”
K. Hassen, President
Propatchinc.com

11. “Do What You Do Best. We’ll Handle The Rest”
Next Steps
E-mail
You can contact me
directly at
creativeblox@yahoo.com
Lets talk!
On the web
www.creativeblox.com
skype: creativeblox
{ Thank You! }

12. “Do What You Do Best. We’ll Handle The Rest”
Marketing & Design
Support Services
prepared by Rick Fernandez, Creative Director / Founder