2. HOW VENTES-PRIVEES FUNCTIONS Vente-privée Brands Customers 1. Vente-privée reserves stock by the brands 2. During sales, customers buy items from the reserved stock to Vente-privée 4. Vente-privée delivers the items to the customers 3. Vente-privée pays the reserved stock to the brands. The brands deliver it to Vente-privée.

4. CUSTOMER GROUPS SERVED Their common points: - don’t mind buying items from previous year trend - able to decide quickly what to buy - don’t need the product before a while - hold a credit card People willing to make a good deal People who can’t go shopping at offline store opening hours People who cherish the feeling of belonging to a private circle People who can’t afford the brands at their normal prices

6. TWO OF ITS COMPETITORS BrandAlley at www.brandalley.fr BrandAlley too organizes private sales for its members, who need to register but do not need to refer to an already members to access the site. BrandAlley has partnerships with over 200 brands. The brands’ list is reachable without being a registered user. Ideeli at www.ideeli.com Ideeli is accessible only to its members, who need to be invited in order to join in. Ideeli offers products not yet available in stores: exclusive and pre-sale products, often at privilege prices. The brands are luxury ones. Ideeli also organizes some online charities.

8. IF I OWNED IT, I WOULD… INCREASE CUSTOMERS by using the same process as it is a condition to keep the feeling of belonging to a privilege circle. EXPAND REVENUE SOURCES by creating a please-find-it service: a member tells VP he is looking for a particular branded item; once VP finds it within a given period – and at a “reasonable” price, VP takes a commission on the sale. DEVELOP THE BUSINESS by continuing to expand it in other countries. Also, as local brands seem to be more successful locally, I would attract customers on foreign brands through “foreign country week” sale.