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Search and Usability

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Kimberly Krause Berg
Kimberly Krause Berg

Creating Momentum With Organic SEO and Persuasive Usability Heuristics Chicago SES 2008

TecnologiaDesign
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Chicago SES December 9, 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com
Creating Momentum With Organic SEO and Persuasive Usability Heuristics ,[object Object],Copyright Cre8pc.com
Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com
Why Momentum? Copyright Cre8pc.com
Who, Where, What, Why, When & How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com
Copyright Cre8pc.com What do these thingys do? ? Who is the site for? ? What does it do? ?How long has it been in business? If I click this, will I die? ? Where is the company located?
Copyright Cre8pc.com In image, not text Who? Only in logo, not repeated in content. Not reinforced. Where? No idea! Order from anywhere? What? Guitars sure, but why? For whom? What’s in it for ME if I buy from you?
Who? ,[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com Use keywords in your content to answer Who?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com Where?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Cre8pc.com What?
Usability heuristic evaluations help SEO’s focus on your clients’ target market. Copyright Cre8pc.com
Thank you  Copyright Cre8pc.com http://twitter.com/kim_cre8pc [email_address]

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Search and Usability

  • 1.
  • 2.
  • 3.
  • 5.
  • 6. Copyright Cre8pc.com What do these thingys do? ? Who is the site for? ? What does it do? ?How long has it been in business? If I click this, will I die? ? Where is the company located?
  • 7. Copyright Cre8pc.com In image, not text Who? Only in logo, not repeated in content. Not reinforced. Where? No idea! Order from anywhere? What? Guitars sure, but why? For whom? What’s in it for ME if I buy from you?
  • 8.
  • 9.
  • 10.
  • 11. Usability heuristic evaluations help SEO’s focus on your clients’ target market. Copyright Cre8pc.com
  • 12. Thank you  Copyright Cre8pc.com http://twitter.com/kim_cre8pc [email_address]