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Terza esercitazione: L’esercitazione di questa settimana prevede l’analisi e la descrizione di un caso di consumatore moderno, in opposizione rispetto a quello post-monderno affrontato nella scorsa esercitazione. Cercate di motivare il vostro lavoro ben evidenziando le caratteristiche che secondo voi identificano il consumatore moderno.
I Luoghi : primo caso. Primo luogo di osservazione è stato il Brico Center di Padova. Brico Center è la catena leader sul mercato italiano del bricolage, specializzata in prodotti per il fai-da-te, la decorazione della casa, il giardinaggio, l'illuminazione, l'idraulica e l'arredo bagno.  Obiettivi: ,[object Object],[object Object]
 
Il processo decisionale.
...ripassiamo subito dopo la superficie con il guanto....
Interviste: molte persone sanno quanto costa un idraulico...
- Questione di ruote: tre anziane signore. - Due luoghi due colori.
I Luoghi : secondo caso. Obiettivo: ,[object Object],Secondo luogo di osservazione è stato “Spaccio zero”, un laboratorio artigianale di borse da donna con vendita diretta, all’interno di un anonimo capannone nella zona industriale di Saonara (PD).
Nessun intermediario.
 
 

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