This writing for the web presentation was originally created in 2004. It's currently being updated and will be used for an upcoming webinar.

1. “ Good writing…must capture the reader immediately and force him to keep reading.” - William Zinsser, On Writing Well.

9. “ Don’t write about the thing you’re selling. Write about the people to whom you’re selling it.” - Nick Usborne

11. “ Helping people achieve more.” Canada Life branding message. You’ll find it sprinkled through all sorts of communications

19. When creating lists: keep them short; use ordered lists when sequential order is important (e.g. to indicate steps in a plan); use unordered lists to present items of equal status or value. Bullet points make the contents of an unordered list easily scannable.

28. “ Online, your brand is only as good as your customer’s last experience.” - Tony Russell