Mais conteúdo relacionado Semelhante a The Future of the Web (20) The Future of the Web5. © Stephen Whitelaw 2010 Agenda (Hashtag #webfuture) Semantic Web Interesting Statistics Understanding Users User Generated Content Collaborative Innovation Google Search Engine Optimization Advertising Online Mass Collaboration The Power of Video Competitor Analysis Tools Visitors Analysis/Statistics Social Bookmarking Tag Clouds QR Codes Augmented Reality Virtual Worlds Flash Mobbing Web 1.0 KPI’s and new SM KPI’s Twangoo Privacy Your Brand Online Online Reputation Management Social Media Monitoring Tools Social Media ROI Facebook Comply with Standards Geo-Location Time Savers #1 Time Savers #2 What if I am hacked? LinkedIn Zombie Landscapes Open Source models Copyright v Copyleft The Long Tail Free – a radical new price Volunteer Computing Cool Sites Useful Book 6. © Stephen Whitelaw 2010 Some predictions for the future… the thing about predictions... 7. © Stephen Whitelaw 2010 "I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943 8. © Stephen Whitelaw 2010 "There is no reason anyone would want a computer in their home."Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977 9. © Stephen Whitelaw 2010 "640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Corp., 1981 10. © Stephen Whitelaw 2010 Web 1,2,3 and 4… The Semantic Web Google love/hate The Splinternet (Gartner) 12. Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content. 14. © Stephen Whitelaw 2010 Web 3.0 (The Semantic Web) Web 3.0 – The Semantic Web “The Semantic Web is nota separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation” Sir Tim Berners-Lee 16. © Stephen Whitelaw 2010 Web 1.0, 2.0 and 3.0 Web 1.0, Web 2.0 and Web 3.0 http://www.w3.org/2001/sw/sweo/public/UseCases 18. © Stephen Whitelaw 2010 Social Media Facts 1 of 3? Time spent on social network sites is growing 3 times faster than the Net itself Social media messages have replaced e-mail as the dominant form of e-communications If facebook was a country – it would be the 4th most populated in the world 93% of social media users think that companies should be actively engaged 19. © Stephen Whitelaw 2010 Social Media Facts 2 of 3? 13 hours Amount of video uploaded on youtube every minute 412.3 years Time to view all youtube videos 100,000,000 Number of youtube videos viewed every day 13,000,000 Number of articles on wikipedia 3,600,000,000 Number of images on flickr 20. © Stephen Whitelaw 2010 Social Media Facts 3 of 3? 1,382% Monthly growth of Twitter 50,000,000 Average number of Tweets per day 5,000,000 Number of active Barrack Obama supporters across 15 social networks 29 Million+ Views of the ‘Where the Hell is Matt’ video on YouTube 21. In the last 6 months ... 350 million active users to 600 million 75 million user accounts with 15 million active users to 190 million users 70 million users worldwide to 100 million 14 million articles to 15 million 22. Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s. Social MediaJust for Young Audiences? 24. E-Mail Volume of ITCS&S organization >80% reduction of email Source: mstat.cisco.com 28. © Stephen Whitelaw 2010 User Engagement – Made Easy Improve your website sign-in experience Increase Registrations FacebookConnect 29. © Stephen Whitelaw 2010 Reduce Cost of Participation versus This is easy Free, but not so easy 31. © Stephen Whitelaw 2010 Tech-Savvy Consumers www.codes.co.uk – voucher codes www.myvouchers.co.uk – discount codes www.promotionalcodes.org.uk – promotional codes www.topcashback.com – cashback site www.quidco.co.uk – cashback site www.greasypalm.com - £16m+ saved! 32. © Stephen Whitelaw 2010 Make connections secure Secure Google https://www.google.com ! 33. © Stephen Whitelaw 2010 EV SSL Certificate Extended Validation SSL certificates – highest level of trust [Tells your customers the company is real and trusted] 34. © Stephen Whitelaw 2010 Make visitors ‘feel’ safe www.safebuy.org.uk – Accredication scheme for online retailers. www.mcafeesecure.com www.roomsyoulove.com 36. © Stephen Whitelaw 2010 What is User Generated Content? Definition Various kinds of [media] content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies) - Wikipedia 37. © Stephen Whitelaw 2010 Examples of User Generated Content Reality TV Blogs, vlogs, moblogs, microblogs, wikis Video Opinions & reviews Social networking Social book-marking sites Personalized pages 38. © Stephen Whitelaw 2010 UGC is part of a larger trend December 2007 Time recognized “You” as the ‘Person of the Year’ Brand democratization Consumers are in control Peer production Citizen journalism 39. © Stephen Whitelaw 2010 UGC is not going away Creation generation, peer production, customer-made Consumers have power and won’t give it up Technology and bandwidth advances are lowering barriers to entry New tools make creation easier every day 54. Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence“We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.”—April Robb, Trip Advisor 57. © Stephen Whitelaw 2010 Collaborative Innovation www.lego.com www.goldcorp.com www.mozilla-europe.org/en/firefox www.ideastorm.com http://mystarbucksidea.force.com 58. Collaborative Innovation Tools - Feedback apps. Soliciting, accepting and organizing feedback is no longer a daunting task. www.uservoice.com www.getsatisfaction.com www.feedbackify.com www.suggestionbox.com www.kampyle.com www.opinionlab.com www.crowdsound.com www.ideascale.com www.userecho.com © Stephen Whitelaw 2010 63. © Stephen Whitelaw 2010 Images Directory Book Search Checkout Alerts Catalogs Finance Web Search Features Desktop Search Froogle Earth Blog Search Video Local Toolbar Specialized Searches Maps Scholar News 64. © Stephen Whitelaw 2010 Google Chrome Google Desktop Google Earth Google Pack Picasa Sketchup List of Google Products 1 of 8 65. © Stephen Whitelaw 2010 Google Gears Google Buzz Gmail Blogger Google News iGoogle List of Google Products 2 of 8 66. © Stephen Whitelaw 2010 Froogle Google Latitude Google Skymap Google Goggles YouTube Google Voice List of Google Products 3 of 8 67. © Stephen Whitelaw 2010 AdMob Google Dashboard Adwords/Adsense DoubleClick Google Apps Google Docs List of Google Products 4 of 8 68. © Stephen Whitelaw 2010 Google Feedburner Knol Orkut Panoramio Picnik Google Reader Google Health List of Google Products 5 of 8 69. © Stephen Whitelaw 2010 Google Sites (was Jspots) Android Google Sidewiki Open Social Google Chrome OS Google Mars / Moon List of Google Products 6 of 8 70. © Stephen Whitelaw 2010 Google Alerts Google Product Search/Base Aardvark Google Checkout Google Translate Fast Flip Google Real-Estate/Property search Google URL Shortner List of Google Products 7 of 8 71. © Stephen Whitelaw 2010 Google Groups Google Finance Google Scholar Analytics Trends Goog-411 Google Public DNS Google Maps Homebrew Google Maps! List of Google Products 8 of 8 74. © Stephen Whitelaw 2010 “Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic The Shallows: What the Internet Is Doing to Our Brains by Carr “Yes, the Internet is rotting your brain”, Salon.com on The Shallows Review of The Shallowsfrom Financial Times Rough Type, Carr’s blog 82. © Stephen Whitelaw 2010 Search Engine Optimisation SEO (or cheating Google!) Don’t do (Blackhat): Hidden content, keyword stuffing, link farming, doorway pages, IP cloacking. [Duplicate content] Do (Whitehat/ethical): Fresh up to date relevant content, inbound links, friendly URL’s. 83. © Stephen Whitelaw 2010 Buying Traffic – be careful! http://www.trafficzap.com http://www.nicheprofitclassroom.com/index.html http://www.blazingtraffic.com www.buyhitscheap.com 87. © Stephen Whitelaw 2010 Search Engine Optimisation SEO (or cheating Google!) Learn and keep up to date with: www.searchenginewatch.com www.searchengineland.com www.seomoz.org 88. © Stephen Whitelaw 2010 Search Engine Optimisation SEO (or cheating Google!) www.fosi.org – Family Online Safety Institute. ICRA Tools – Label Generator - http://www.icra.org/label/generator (Up to 30% increase in traffic) http://fjd1.com/icra.html [http://www.rsac.org/ Recreational Software Advisory Council was replaced by ICRA] 89. © Stephen Whitelaw 2010 Your Advertising Budget – Attract More Customers Google Adwords - www.google.com/adwords (Adwords / Adsense) Yahoo Advertising - www.yahoo.com/advertising Microsoft Advertising - www.microsoft.com/adcenter facebook Ads -www.facebook.com/ads Coming soon … Twitter ads - www.be-a-magpie.com Coming soon … Apple iAds [iphone OS 4.0 onwards] [Please remember ‘negative keywords’/’excluded words’] 90. © Stephen Whitelaw 2010 Some advertising definitions PPC – Pay Per Click CPA – Cost Per Action/Aquisition CTR – Click Through Rate CPC – Cost Per Click CPM – Cost per Thousand eCM – effective Cost Per Thousand Impressions CPL – Cost Per Lead CPS – Cost Per Sale 95. © Stephen Whitelaw 2010 Mass Customisation"You can paint it any color, so long as it's black" www.createmychocolate.com – design your own chocolate bar www.gemvara.com – custom jewellery www.slantshackjerky.com – custom jerky www.shoesofprey.com – bespoke ladies shoes www.redmondpetfood.com – create your own petfood www.myjellybelly.com – custom jelly beans www.spreadshirt.com – mix your own shirt www.zazzle.com - custom gifts, posters www.blank-label.com www.laudividni.com – custom handbags www.youbars.com/buildabar – build your own energy bars www.lulu.com – self publishing: books, cd’s, calendars, yearbooks etc. http://nikeid.nike.com/nikeid/index.jsp - build your own Nike sneaker. www.funkypigeon.com – create personalised greeting cards. 96. Print me a Stradivarius! © Stephen Whitelaw 2010 97. 3D Printing/Fabricators Print?: a spare part for your car, a lampshade, or a violin! Today: Only plastics, resins, metals Cost: Currently same as a laser printer was in 1985. (£10,000+) Advantage: No waste (1/10th) used, No factories Possibilities: Endless, even RepRap. [www.youtube.com/watch?v=iMhG4fWQnlE] © Stephen Whitelaw 2010 98. © Stephen Whitelaw 2010 “1 minute of video is worth 1.8 million words” – Forrester (April 2010) 105. © Stephen Whitelaw 2010 Everyone is on 10 Downing Street The Royal Family The BBC Channel 4 106. © Stephen Whitelaw 2010 Everyone is on The Whitehouse Stanford University Mayo Clinic British Airways 108. © Stephen Whitelaw 2010 Power of Video 1 of 2 www.youtube.com www.youtube.com/html5 [noflash required] www.youtube.com/disco [Look out Spotify!] www.youtube.com/citizentube [BP we hate you] www.youtube.com/lifeinaday] [Bladerunner] www.youtube.com/leanback[Youtubevs TV? Woomi from Miniweb] 109. © Stephen Whitelaw 2010 www.tubemogul.com www.ustream.tv/ - You’re on! www.moviecom.tv– Video for Business www.chatroulette.com (www.omegle.com) – Chat with strangers Make your own videos: www.moviestorm.co.uk/moviestorm/rock www.Xtranormal.com Power of Video 2 of 2 110. List of main video websites © Stephen Whitelaw 2010 justin.tv collegehumor.com buzzfeed.com optvbytes.com youku.com funnyordie.com vodpod.com stagevu.com tudou.com ted.com youtube.com moviecom.tv ehow.com dailymotion.com hulu.com metacafe.com vimeo.com megavideo.com ustream.tv kendincos.net videosurf.com blip.tv crunchyroll.com livestream.com jokeroo.com viddler.com truveo.com current.com yidio.com veoh.com twitvid.com vuze.com flixxy.com kontraband.com trutv.com crackle.com revver.com guba.com slashcontrol.com mevio.com wonderhowto.com livevideo.com videojug.com wisevid.com grindtv.com stickam.com letmewatchthis.com craveonline.com ourstage.com nothingtoxic.com casttv.com 111. © Stephen Whitelaw 2010 Competitor Analysis Tools www.compete.com – Competitor Traffic analysis www.quantcast.com – Detailed visitor analysis www.spyfu.com – Eat your competitors lunch www.google.com/trends (websites) www.wolframalpha.com – Computational Search Engine www.google.com/squared - Google spreadsheet search 112. © Stephen Whitelaw 2010 Visitor Statistics Google Analytics A/B multivariate analysis www.statcounter.com Awstats www.reinvigorate.com www.crazyegg.com 113. © Stephen Whitelaw 2010 Visitor Statistics continued Vibrant Ads] Dynamic Logic Revenue Science www.alexa.com – The Web Information People “The Waybackmachine” www.archive.org Block archive.org bot using robots.txt – see below User-agent: Alexa User-agent: Archive.org Disallow: /Folder/ www.Prchecker.info (www.google.com 10/10 www.google.co.uk 8/10) 127. © Stephen Whitelaw 2010 What motivates people to participate? Expressing themselves Support Listening Sharing Recognition Power The culture of the organization 128. © Stephen Whitelaw 2010 Participation Inequality Jakob Nielsen’s 1-9-90 rule (Pareto Principle [80/20 rule]) 129. © Stephen Whitelaw 2010 Examples of Social Media Blogs Social Network Sites Virtual Realities Social Content RSS Feeds Wikis Mash Ups Podcasts Social Bookmarks Mobile Web; Internet Telephony Social Applications Twitter 130. © Stephen Whitelaw 2010 Social Media Features Openness Communities and Networks Hosted Services Interactivity Global Peering Mass Collaboration Sharing Social Element The Internet as the platform Empowerment 156. © Stephen Whitelaw 2010 QR Codes Get offline audiences online instantly http://qrcode.kaywa.com - url http://zxing.appspot.com/generator url + geo http://delivr.com/qr-code-generator - url + others 165. QR Codes - are they audience appropriate? 52% have seen or heard of QR codes 28% have scanned a QR code 62% scan a QR code to goto a website 24% scan for contact info 30% scan for information 30% scan for a coupon 6% say their scan led to a purchase Austin-Williams Research October-November 2010 – “QR Code Study” (Adults aged 25-54) © Stephen Whitelaw 2010 167. © Stephen Whitelaw 2010 Wikitude Package includes:The Wikitude Java API; javadocs; documentation and a sample application, Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community. 168. © Stephen Whitelaw 2010 Wikitude Wikitude World Browser The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed. 169. © Stephen Whitelaw 2010 More AR Demos http://ge.ecomagination.com/smartgrid/ar/turbine.html?c_id=direct http://www.boffswana.com/news/?p=672#more-672 Toyota virtual car 170. © Stephen Whitelaw 2010 Second Life Buy a PC at Dell Island Study for a University Degree 171. © Stephen Whitelaw 2010 Flash Mobbing flash mob (FLASH mawb) noun. “A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.” www.flashmob.co.uk 172. © Stephen Whitelaw 2010 Tuángòu(pronounced twangoo) team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once. www.groupon.com(www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru ) www.livingsocial.com www.buywithme.com www.tippr.com www.wow.com (AOL) www.deals.valpak.com www.gruupy.com www.itison.com www.syncfu.com(New model – not quite there yet! ) Aggregation site : www.dealradar.com 團購 187. Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking Social Media Monitoring Tools –Audit, Assess, Impact 189. Social Media Engagement Brand Value “Companies deeply engaged in social media grew revenuesby 18% over last year…companies that were least engaged dropped 6% on average.” Charlene Li, Founder, Altimeter Group July 2009 Report “ENGAGEMENTdb” http://www.engagementdb.com 190. © Stephen Whitelaw 2010 Privacy Google Dashboard Google Books(Approx 129,864,880 books) Google Books Search Settlement “facebook – Rage Against facebook” Deleteyouraccount – Remove yourself from the Social Media world. Suicidemachine – Meet your real neighbours again! 191. Kevin Kelly – get his book for free! © Stephen Whitelaw 2010 194. © Stephen Whitelaw 2010 Your Brand Online Protect it. www.pcnames.com – You must register all the Register TLD’s Surround the brand + ORM continuous. www.verizon.com and www.verizoneatspoop.comwww.verizonthetruth.com www.verizonscrewedme.comwww.verizonpathetic.com 195. © Stephen Whitelaw 2010 Check your username online/ protect your brand. www.namechk.com www.usernamecheck.com/ - Gone! www.checkusernames.com/ www.knowem.com/ 196. © Stephen Whitelaw 2010 Social Media Monitoring Tools Google Alerts - Free Trackur – Free & chargeable model Social Mention - Free Social Radar – Cost per month Radian6 - Expensive Howsociable - Free Socialomph.com Reputationdefender.com Netvibes Cocomment.com Imooty.com Sysomos Sprout Social Meltwater Buzz Buzz tracking Tools – www.boardtracker.com , www.boardreader.com Twilert, Twitrratr, - 100’s of Twitter media monitoring tools. www.addictomatic.com – custom pages on any topic. (Inhale the Web) Monitor Competitors pages: www.watchthatpage.com 202. © Stephen Whitelaw 2010 SM2 (formerly Techrigy) High end raw feeds with analytic tools 205. © Stephen Whitelaw 2010 Social Media Monitoring Tools Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights Three stage process Aggregate what is being said Natural language analysis – understand the data Deliver actionable insights We have identified more than 100 Companies in this space 207. © Stephen Whitelaw 2010 What they offer Search and relevance filters Further categorisation and tagging Assign Events to the Social Graph A variety of channels: web, news, blog, twitter Mention Volume, Importance and Demographics Analyse sentiment or tone Analyse date parameters Updates as they happen 208. © Stephen Whitelaw 2010 And the space is still very confusing and unsettled. Lots of new proprietary terms to learn… Sentiment Analysis Community Health Index Online Promoter Score Brand Association Map (BAM) And dashboards. Lots and lots of dashboards. © 2009 White Horse Productions, Inc. Content may not be reused without permission. 211. © Stephen Whitelaw 2010 Social Media ROI Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment Gain from Investment – Cost of Investment (net profit) ROI = ROI = ROI = ROI = ROI = Cost of Investment Cost of Investment Cost of Investment Cost of Investment Cost of Investment 215. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?) 219. © Stephen Whitelaw 2010 Types of non financial impacts Customer complaints Customer complaints Customer complaints Website Visitors Website Visitors Website Visitors Impressions Impressions Impressions Positive press Positive press Positive press Click-throughs Click-throughs Click-throughs YouTube views YouTube views YouTube views Retweets Coupons distributed Coupons distributed Retweets Coupons distributed Visitors to a brick & mortar store Visitors to a brick & mortar store Visitors to a brick & mortar store Positive WOM Positive WOM Positive WOM Delivered emails Delivered emails Delivered emails Negative press Negative press Negative press Negative WOM Employment applications Employment applications Employment applications Blog comments Blog comments Blog comments FaceBook friends FaceBook friends FaceBook friends Social mention Social mention Social mention Twitter followers Twitter followers Twitter followers 220. © Stephen Whitelaw 2010 Have Fun Online Gary Vaynerchuk WineLibrary TV – Changing the Wine World http://garyvaynerchuk.com/ http://vaynermedia.com/ http://www.facebook.com/gary http://twitter.com/garyvee http://crushitbook.com/ http://www.youtube.com/user/GaryVaynerchuk 221. © Stephen Whitelaw 2010 All about facebook www.checkfacebook.com www.youropenbook.org www.facebakers.com www.insidefacebook.com www.allfacebook.com www.facecrooks.com www.facebookproxy.co.uk www.unblock-facebook.net www.sickfacebook.com www.ihatefacebook.net www.quitfacebookday.com www.facebookdesktop.com/ Facebook – Privacy Policy http://stories.facebook.com www.facebooksucks.com 235. © Stephen Whitelaw 2010 You need a strategy Without starting with this Stop trying to build this Or you get this 238. © Stephen Whitelaw 2010 Comply with Standards http://validator.w3.org – Markup Validation Service from the ‘World Wide Web consortium w3c” http://jigsaw.w3.org/css-validator CSS Validator Web Content Accessibility Guidelines (http://www.w3.org/WAI/WCAG1AA-Conformance ) - see www.rnib.org.uk , www.glasgowhigh.com 239. © Stephen Whitelaw 2010 Comply with Standards – HTML5 http://dev.w3.org/html5/spec/Overview.html - The Standard http://en.wikipedia.org/wiki/HTML5 - html5 Wiki http://www.youtube.com/html5 - YouTube supports html5 240. © Stephen Whitelaw 2010 Comply with Standards – HTML5 http://html5demos.com/ - html5 demos http://html5tutorial.net/ - html5 tutorials http://html5.org/ - html5 demos Arcadefire – www.thewildernessdowntown.com 242. © Stephen Whitelaw 2010 Comply with Standards - more Contact us, Livechat, Skype, Google/Bing maps. (www.providesupport.com / www.nsdesign.com ) Compliance Website checking Tools: www.uptrends.com – Monitor your website www.websiteoptimization.com – Page analysis 243. © Stephen Whitelaw 2010 Comply with Standards – even more Captcha – “Completely Automated Public Turing test to tell Computers and Humans Apart” DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email 244. © Stephen Whitelaw 2010 Richer Interactivity RichUI – DeepZoom/SeaDragon/Silverlight Very Hi Res images - http://bit.ly/cfvqBN 245. © Stephen Whitelaw 2010 Geo-Location Facebook asks “Whats’ on your mind?” Twitter asks “What’s happening?” [Other companion sites: www.twittermap.tv and www.trendsmap.com “Where Are You” – modern version of LBS. http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org 258. © Stephen Whitelaw 2010 60%+ Twitter users do not use Twitter! 80%+ of Twitter users are mobile. Keep tabs on Twitter Trends www.trendistic.com – Visual Twitter trends www.tweetvolume.com – Compare results 264. Best Buy – Customer Service © Stephen Whitelaw 2010 275. Some related websites www.twitter.com – Twitter! http://search.twitter.com/advanced - Advanced Twitter search (Was www.Summize.com ) www.everythingtwitter.com – Huge Twitter resource. www.twitteranalyzer.com – Analyses friends, trends & mentions. www.twtroulette.com – Add yourself to the random timeline viewer. www.twitip.com – Learn about getting more from Twitter. www.streamtwitter.com – Perfect for demos/talks/DJ’s. www.upprdwnr.com - No longer in business! #uppr #downr www.twitpic.com – Share photos and videos on Twitter. www.twitoria.com - Analyzes the activity of your followers. www.twollo.com - Find and follow targeted users. www.tweet-u-later.com – Time your Tweets. www.chirpstats.com (formerly www.twitterless.com) – See who unfollows you. www.useqwitter.com - Catches Twitter Quitters. www.twitterfall.com – Display trending topics. www.tweetreach.com – How far did your Tweet reach. www.twilert.com – Receive Tweets as email. http://twittermap.com – Tweets on a Google Maps. www.trendsmap.com – Realtime location Twitter Trends. www.hashtags.org – Search for existing hashtags. www.truetwit.com – Validates your followers (avoids Spammers). www.identi.ca - Open source Twitter competitor. www.snapbird.org – Search Twitters History. www.tweetadder.com - Complete Twitter automation. www.klout.com – Measures your online influence. www.twitlonger.com – For those with more than 140 chars to share www.tweetdeck.com – Twitter (social media) application (desktop and mobile) www.hootsuite.com - Twitter/social media dashboard. www.twitscoop.com - Stay on top of Twitter. www.twibs.com/ - Twitter business directory. www.trendistic.com - Twitter Trends graphed. www.twittergrader.com – Get your Twitter grading/ranking. www.casa.ucl.ac.uk/tom - Tweet-o-meter – shows global tweets per country. © Stephen Whitelaw 2010 276. © Stephen Whitelaw 2010 GPS for Sports people SatSport application for smartphones: http://www.satsportsgps.com 278. © Stephen Whitelaw 2010 Geo-Tags More and more search engines are using geo information to provide local results to the web surfer. http://www.map-generator.us/meta-tags.html - ICBM Generator 286. © Stephen Whitelaw 2010 Time Saver # 2 Bing, Blip.tv Brightcove , Dailymotion eBaum's World, Facebook Videos, Graspr GrindTV, Ustream.tv Howcast, Hulu i2TV, iFood TV iTunes videos Metacafe MySpace, Sevenload, Streetfire, Twitter, StupidVideos, Veoh, Videojug, Yahoo Video, YouTube, Viddler, Vimeo Plus, 5min, Zoopy 288. © Stephen Whitelaw 2010 www.linkedIn.com[Raised $53m in 2008] Why use LinkedIn? Increase your visibility Improve your connectability Improve your Google Rank Gauge the health of a company No more recruitment costs Get free advice in groups Help you sell your products Keep in touch. 85 million members worldwide, 4 million in the UK A new member joins LinkedIn approximately every second More than a billion people-searches through the site last year 25% of FTSE 100 companies hire through LinkedIn 50% of Fortune 100 companies hire through LinkedIn Over half a million LinkedIn groups exist 297. © Stephen Whitelaw 2010 Out of Control – Anarconomy P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0 “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …) New Business Models (Free, Ad supported, Freemium…) 298. © Stephen Whitelaw 2010 Free Music PearlJam (www.pearljam.com) – 96 albums in last 24 months. Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise. 302. © Stephen Whitelaw 2010 Open Source Models Software Movies Accommodation Cars Food Government 303. © Stephen Whitelaw 2010 Open Source Models - Software Apache - HTTP web server Tomcat web server - web container Drupal — content management system Eclipse - software framework for "rich-client applications" FreeBSD - operating system derived from Unix GNU Project - "a sufficient body of free software." Joomla — content management system Linux - operating system based on Unix Mediawiki — wiki server software, the software that runs Wikipedia MongoDB - document-oriented, non-relational database Moodle - course management system Mozilla Firefox - web browser Mozilla Thunderbird - e-mail client OpenOffice.org — office suite OpenSolaris - Unix Operating System from Sun Microsystems osCommerce - ecommerce PeaZip - File archiver Stockfish — chess engine series, considered to be one of the strongest chess programs of the world Symbian - real time operating system WordPress - content management system - blog software 7-Zip - File archiver 304. © Stephen Whitelaw 2010 Open Source Models - Movies www.goodcopybadcopy.net http://panicstruckpro.com/revelations http://www.bigbuckbunny.org http://www.elephantsdream.org 305. © Stephen Whitelaw 2010 Open Source Models - Accommodation www.couchsurfing.comA professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”. www.globalfreeloaders.comAn Australian hospitality network. www.hospitalityclub.orgOne of the web originals, aiming to “bring people together”. www.stay4free.comA global “free accommodation network” based in Holland. www.travelhoo.comAnother of the early web outfits. Also offers a travel partner-finding service. Sign up to surf 307. © Stephen Whitelaw 2010 Open Source Models - Government www.usnowfilm.com http://en.wikipedia.org/wiki/Open_source_governance www.opensourceg.com www.opensource.gov http://yourfreedom.hmg.gov.uk 308. © Stephen Whitelaw 2010 Copyright/Copyleft Copyleft, Creative Commons e.g. flickr, wikitravel.org etc… Copyscape turnitin + other tools to catch you out – image cop from Israel Essay Mills - http://www.essaymill.com/, http://www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http://www.essaywriters.net/, http://www.plagiarismchecker.com/, http://www.scanmyessay.com/ www.copyscape.com 310. © Stephen Whitelaw 2010 The Long TailWhat Happens When the Economics of Scarcity Meets the Economics of Abundance? 314. © Stephen Whitelaw 2010 Google 411 – Collecting data http://www.youtube.com/watch?v=cN0q8SvlQAk 315. © Stephen Whitelaw 2010 My Contact Details stephen@moviecom.tv sirstevie6 Toowist www.linkedIn.com/stephenwhitelaw www.twitter.com/toowist www.toowist.com +44 (0) 7966 281 455 317. © Stephen Whitelaw 2010 The Crazy Ones Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. 331. © Stephen Whitelaw 2010 Facebook Privacy 1 of 3 Facebook Privacy Policy circa 2005: No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings. Facebook Privacy Policy circa 2006: We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about. Facebook Privacy Policy circa 2007: Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings. 332. © Stephen Whitelaw 2010 Facebook Privacy 2 of 3 Facebook Privacy Policy circa November 2009: Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ... Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings. Facebook Privacy Policy circa December 2009: Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings. 333. © Stephen Whitelaw 2010 Facebook Privacy 3 of 3 Current Facebook Privacy Policy, as of April 2010: When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection. Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information. 341. © Stephen Whitelaw 2010 British Airways http://www.youtube.com/user/FlyBritishAirways Notas do Editor Reduce frictionCapture the moment – Netflix / Amazon star rating, Yelp useful yes / no buttonsLower the barrier to entry. Killer Face book Fan Pages: 5 Inspiring Case Studies - http://mashable.com/2009/06/16/killer-facebook-fan-pages/ Pringles stands out mostly for its great use of video. Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content. Business Benefits of Using Face book Applications – THE COOL FACTOR!!!Branding - Face book can be a great resource for generating brand awareness. Face book is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.Customer Engagement - Using Face book applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.Drive Web Traffic - Face book can act as a portal point for driving traffic to your site and other online properties.Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Face book profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.New Customer Acquisition - Face book provides an opportunity to find consumers you may have not otherwise discovered.Lead Generation - Similar to the previous point is that Face book can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.Client Retention - provides another potential interception point to build the relationship with your consumer.Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Face book. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Face book to see if you have a presence there. Then they see that you have a Face book profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Face book is "IN" and the fact that you are using Face book could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Face book continues to gain popularity and it is not going away anytime soon.The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Face book is attracting quite a crowd.Feedback Mechanism - Using Face book and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.Build Business Use Cases - Face book can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives. There are more uses for Twitter than I care to mention and hell, more blog space written on the subject than I care to list, however the best way to manage a brand and product is not through shouting, we're here, buy my stuff, aren't we brilliant... it is to listen and respond. For example Bank of America are gaining in popularity on the Twittersphere due to their help desk - they scan Twitter and offer advice, links to products when asked, conversations are taken offline to follow up in detail - essentially marketing the brand by offering help and advice.I teach my clients that unless you are operating a "Fire Sale" stop broadcasting - listen and take part in the conversations relevant to your business and product - the best use of Twitter for a business is Customer Care- managing their expectations and pointing them in the right direction - not shouting buy buybuy! Your business needs to set up search filters to monitor relevant conversations and join in.