12. Because your audience is there.
So why social? And they are spending more
time there than ever before.
And social media is one of the
few mediums left where it is
free to participate in most
channels.
So what are we waiting for!?
17. Ready. Fire. Aim.
Social Media Policy
http://socialmediagovernance.com/policies.php
Rights Negotiations
Knowing your constraints
Presence and Tools
Creating your online presence
Staffing to monitor and respond
18. Ready. Fire. Aim.
Learn as you go
Anyone who says they have the answers doesn’t
Start Small
Again, knowing your constraints - time, staffing, etc.
Fail Fast
Know your audience
Try new things
Pay attention to the stats
19. Ready. Fire. Aim.
Measure. Measure. Measure.
Pay attention to what is working and where
Adjust Your Course
Based on the stats and what is working (feedback)
Ask For Input
Sometimes we can just ask people what they like
29. Remember that there are a lot of you!
What social campaign or content has impressed
your colleagues?
30. Jennifer Green Sue Edworthy
http://soundstreams.ca/ http://sueedworthy.ca/
@sueedworthy
I asked two of my favourites!
31. “Don’t be precise. Get stuff
out there. [...] And don’t focus
on what you can’t do. Make a
list of all your restrictions. 30
seconds. No equity. And then
find a way to curate an
Jennifer Green
http://soundstreams.ca/ experience online within those
constraints.”
32. “Don’t be precise. Get stuff
out there. [...] And don’t focus
on what you can’t do. Make a
list of all your restrictions. 30
seconds. No equity. And then
find a way to curate an
Jennifer Green
http://soundstreams.ca/ experience online within those
constraints.”
http://www.youtube.com/user/TarragonTheatre#p/u/4/Ayq8RArjbxg
33. “Don’t be precise. Get stuff
out there. [...] And don’t focus
on what you can’t do. Make a
list of all your restrictions. 30
seconds. No equity. And then
find a way to curate an
Jennifer Green
http://soundstreams.ca/ experience online within those
constraints.”
http://www.youtube.com/user/TarragonTheatre#p/u/4/Ayq8RArjbxg
http://www.youtube.com/watch?v=i0RijO_wMzo
34. “what we need to remember
is that every time someone
clicks like or RTs you, even if
it’s to win something, your
product just expanded by a
percentage of that person’s
Sue Edworthy followers”
http://sueedworthy.ca/
@sueedworthy
35. “what we need to remember
is that every time someone
clicks like or RTs you, even if
it’s to win something, your
product just expanded by a
percentage of that person’s
Sue Edworthy followers”
http://sueedworthy.ca/
@sueedworthy
http://www.youtube.com/watch?v=rOUBDjZMWx4
36. “what we need to remember
is that every time someone
clicks like or RTs you, even if
it’s to win something, your
product just expanded by a
percentage of that person’s
Sue Edworthy followers”
http://sueedworthy.ca/
@sueedworthy
http://vancouveropera.blogspot.com/2010_02_01_archive.html
43. 70
62.5
55
47.5
40
The jury is still out on whether the amount of
face to face interactions is holding steady or
declining.
44. 150
122.5
95
67.5
40
What we do know is that there is a significant
increase in online social interactions
45. Seen as a percentage of online transactions, the
face to face interactions are indeed shrinking.
46. In a world dominated
by digital interactions,
what we share online
defines us.
47. Have you ever really, really enjoyed something?
Something LOL funny
but something stopped you from sharing it with
your friends?
Most of us have had this experience.
48. We choose what we share more carefully than
we may think.
49. http://bit.ly/jxjo7A
http://bit.ly/kJibvJ
Here are some I didn’t share with certain friends.
50. Which is why what we
share has to say
something positive
about us – that we
belong to the same
social group and like
the same things as our
peers.
51. What does the
?
content you
produce say
about the person
who shares it?
56. The Editorial Calendar
Single calendar of content ideas
across online spaces
1 or 2 SM spaces My Website Tumblr Blog
57. Single calendar of content ideas
across online spaces
1 or 2 SM spaces My Website Tumblr Blog
58. Single calendar of content ideas
across online spaces
Free
Free.
Optional
Free theme for $50
1 or 2 SM spaces My Website Tumblr Blog
$19 a
month Free
60. Put yourself in the
shoes of a hypothetical
“friend of a friend” of
the organization.
Someone who doesn’t
know you.
And then visit all of
your properties online.
62. Which spaces were you easily able to find?
How many are there to find?
Does what you saw capture the scope of the
work you do?
Does it portray the quality and passion of the
work you do?
63. How would you best display the scope, quality
and passion that drives your organization online?
It’s a trick question in written form.
Try sketching the answer.
68. The 2010 Canada Digital Year in Review, Comscore, March 8, 2011
http://www.comscore.com/Press_Events/Presentations_Whitepapers/
2011/2010_Canada_Digital_Year_in_Review
Canada Social Media Marketing, eMarketer, November 2010
http://www.emarketer.com/Report.aspx?code=emarketer_2000734
The COLOPHON
The Creative Habit, Twyla Tharp, Simon & Schuster
http://www.amazon.ca/Creative-Habit-Learn-Use-Life/dp/0743235274/
ref=sr_1_1?ie=UTF8&qid=1308023592&sr=8-1