Cramer-Krasselt's Social Media Week on Using Social Data to Create Real-World Brand Experiences presentation. #SMWSocialData

1. Hello,
FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole
property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt
Social Media Week

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Max Morein
User Experience Strategist
Nathan Koch
Creative Technology Director

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By encouraging UX to think outside
traditional screen experiences, we’re
pushing into brand experiences.

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Can we bring social data into the
physical world to expand the brand experience?

5. Hello,
FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole
property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt

6. Hello,
FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole
property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt

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I.O.T.
Demystifying the buzzword:
(What does it actually mean?)
Data
APIs
Internet
Broadband
Router
Applications

8. Hello,
FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole
property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt

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Social & Non-Social Data

10. Hello,
FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole
property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt

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What is that thing?
“Make Friends, Not Ads.”

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What does this have to do with brands?

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Software Architecture
Twi$er Streaming
API
Custom Node.js App on
Heroku
statuses/filter
#friends
statuses/filter
#ads
PusherArduino Client
“#friends tweet occurred”
“#ads tweet occurred”

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Hardware Architecture
Internet
#friends
#ads
AC Power
AC Power
Relay
Relay
Arduino Uno Board

16. Hello,
FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole
property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt

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Not a programmer?
Not a Problem.
• New tools like IFTTT and Zapier let us set up formulas for listening
to public (or authorized private) data
• IOT hardware like Philips Hue lets you hook into social data via
online tools like IFTTT

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