This document discusses the importance of continual feedback for learning and improvement. It makes three key points: 1. Frequent feedback is directly related to performance success or failure, so organizations and individuals must prioritize feedback. 2. There are different types of learning - single loop focuses just on problems while double loop examines underlying assumptions. Truly learning requires double loop reflection. 3. Individuals must take ownership of their own lifelong learning using various methods like experiences, conversations with others, and formal classes. The first step is seeking feedback more often.

1. Continual Feedback
Craig Brown
Delivered to IBA Professional Development day
26 October 2017

2. A call to action

3. A learning organization is an
organization that is continually
expanding its capacity to create its
future.
- Peter Senge

4. I skate to where the puck
is going to be not where it
has been.
- Wayne Gretzky

7. A call to action

8. 10%
20%
70%
McCall’s Learning Model
Formal Social Experiental
1. Lombardo, Michael M; Eichinger, Robert W (1996). The Career Architect Development Planner
2. All models are wrong

9. Radical CandourTargeted feedback

10. Heart of Agile Pay to Learn

11. The degree of success or failure in
performance is directly related to
the frequency of feedback of
performance.
The Effect of Frequency of Feedback on Attitudes and Performance, Doris M.
Cook, Journal of Accounting Research, Vol. 5, Empirical Research in Accounting:
Selected Studies 1967 (1967)

12. When was the last time…

13. Outcomes
(What we get)
Approaches &
Techniques
(What we do)
Assumptions
(Why we do what we do)
Single loop learning: We
learned about the problem
in context of the problem.
Chris Argyris, (2005) "Double-loop learning in organizations: a theory of action perspective"
Double loop learning: We think about
the whole system, including our
assumptions and values that framed
the problem in the first place.

15. Tell your story

16. Improve!
Improve! Improve!
Improve! Improve! Improve!
Improve! Improve! Improve! Improve!
Pay to Learn Faster

17. When will be your next time?

18. In a nutshell
• You need to balance the goal in front of you
with longer term prosperity
• That means grow capability; This applies to
the company, but more importantly it
applies to you
• You own your own professional
development
• Not everything comes in a classroom;
McCall’s model 10:20:70
• Frequency matters: What is the last
feedback you received?
• Double loop learning; embedding the
lessons
• Story telling as a learning tool; talk to each
other
• Faster feedback is better
• Take action right now; Get some feedback.
Tell your story. Plan your next feedback

19. Want more?
BA Masterclass Management 3.0 LAST Conference
www.tabar.com.au

20. You live and learn.
You live, at any rate.
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