5. Customer interaction with an enterprise
5
Websites
Customer
Call Center
Apps
Point of Sale
Loyalty Site
Web
Applications
Social
Media
Mobile Apps
Customer
Service
ApplicationMicrosites
Statements
Email
6. Challenges
Non-intuitive experience
Inconsistency across channels
Not contextual
Impact on organization
Low conversion rates
Lost revenues
High cost-to-service
Brand deterioration
Customer /
Citizen /
Partner
7. What the customer wants
Personalized, responsive experiences
Right experience for right task for the right
device
Multi-channel communication
Customer /
Citizen /
Partner
8. Tablet
What the customer wants
PDF formsGuided navigation
Rich, engaging
experience
Personalized, responsive experiences
Right experience for right task for the right
device
Multi-channel context aware
Print
Customer /
Citizen /
Partner
Mobile
Tablet
Desktop / offline
9. What the customer wants
Personalized, responsive experiences
Right experience for right task for the right
device
Multi-channel context aware
Online Call Center Branch
Agent /
Field
Mail &
Fax
Email Mobile
Customer /
Citizen /
Partner
Context flow across apps and channels
10. Challenges
Content, application and context problem
Multiple stacks and project silos
High cycle time for change
Multiple systems to scale, manage and
administer – high TCO
IT Team
Websites ApplicationsGAP
Portals
Mobile apps
RIA
Web apps
Commerce
Business apps
Websites
Microsites
Mobile Sites
WCM
DAM
Campaigns
Context
flow
Content
integration
Analytics
Application
integration
11. Adobe’s Customer Experience Management (CEM) vision
PUBLIC CLOUD
Services
USER EXPERIENCE
Multiple
Channels
Multiple
Platforms
TOOLS
Creative
Suite
Flash
Catalyst
Flash
Builder
LiveCycle
Workbench
Foundation
CUSTOMER EXPERIENCE MANAGEMENT PLATFORM
EXISTING APPLICATIONS & SYSTEMS
Legacy
Systems
Enterprise
Information
Systems
DatabasesDirectories
Message
Queues
ECM
Repository
Modules
Dynamic
Content
Enterprise
RIA
Business
Process
Solution Accelerators
Online Mobile Branch
Agent/
Field
Mail &
Fax
Email
Call
Center
Social
Analytics
Document
Services
12. Content + applications
PUBLIC CLOUD
Services
USER EXPERIENCE
Multiple
Channels
Multiple
Platforms
TOOLS
Creative
Suite
Flash
Catalyst
Flash
Builder
LiveCycle
Workbench
Foundation
CUSTOMER EXPERIENCE MANAGEMENT PLATFORM
EXISTING APPLICATIONS & SYSTEMS
Legacy
Systems
Enterprise
Information
Systems
DatabasesDirectories
Message
Queues
ECM
Repository
Modules
Dynamic
Content
Enterprise
RIA
Business
Process
Solution Accelerators
Online Mobile Branch
Agent/
Field
Mail &
Fax
Email
Call
Center
Social
Analytics
Document
Services
13. LiveCycle Rich Internet Application (RIA) Services
LiveCycle Collaboration Service
Build real-time, multi-user
collaboration into existing or new
rich Internet applications
LiveCycle Mosaic
Assemble intuitive, personalized
and highly productive applications
through a composite RIA
framework
LiveCycle Data Services
Improve the performance and
simplify the development and
integration of your RIA
application with backend
systems
13
14. LiveCycle Mosaic
Composite RIA Framework for rapidly assembling intuitive, personalized and
activity-centric RIA applications that aggregate existing enterprise applications
Increased productivity
Intuitive and consistent
Personalized
Activity centric
Improved decision making
and response time
Context aware
Aggregation from multiple
sources
14
15. LiveCycle Mosaic – developing composite RIAs
Composition approach to application
development
Client side communication between
application components
Comprehensive ActionScript and JavaScript
API – HTML and Flex integration
Central catalog for housing all reusable
application components
Out-of-the box skins, shells and layout
managers
Pluggable component model
Integrates with existing SSO, directory and
entitlement management solutions
15
22. Content-centric RIA with CRX (future product vision)
Common underlying repository for both content and application data/metadata
Day CRX
LiveCycle’s emerging enterprise RIA platform
Mosaic catalog based on CRX
Contextually agile applications (tile compositions) alongside contextually agile content (WCM,
etc.)
Consistent composition model
Ability to leverage a common Package Share model for content + applications
Common delivery platform for applications—both composite content apps (CCA) and
rich Internet apps (RIA)
AIR, Flex, Mobile, HTML5
Integrated tooling
Simplify content-centric RIA building via Fiber modeling of CRX (LCDS leverage)
Highly extensible and agile (easy to add new fields, etc. vs. traditional RDBMS)
Single workflow model for updating site content, application
content/criteria/configuration
22
23. Become more familiar with LiveCycle, RIA Services, etc.
Adobe LiveCycle Enterprise Suite
http://www.adobe.com/products/livecycle/
Adobe Partner Portal
https://www.adobe.com/cfusion/partnerportal/index.cfm
Adobe LiveCycle Developer Center
http://www.adobe.com/devnet/livecycle/
Adobe Enterprise Café
http://www.adobe.com/devnet/enterprise/cafe.html
Soon to incorporate the Day community!
Craig’s blog
http://craigrandall.net/
23
24.
25. Fully integrated design-development workflow
Creative Suite Tools
Illustrator
Photoshop
Design and Development
Tools Flash
Profession
alFlash
Catalyst
Prototyping
Design / develop
workflow
Flash
Builder
Eclipse IDE
Code profiling
Debugging
Workbenc
h, RIA
Plug-in
Spring,
WTP
Eclipse IDE
Processes,
forms & docs
Data modeling
InDesign
26. LiveCycle Mosaic ES2 architecture
Developer Deployment
Tomcat
Mosaic Server
WebDAV / Spring Security
Catalog
Composite RIA
Service
View
Management
Authentication /
Authorization
AIR Flash Player
Desktop Client
Runtime Perspective
Design Perspective*
Catalog Management
Perspective*
Browser Client
Runtime Perspective
REST (HTTP + HTTP/S)
Java EE App Server
Production Deployment
Repository
User
Management
LiveCycle ES2 Foundation
* Preview
27. LiveCycle Data Services 3 architecture
27
Edge Server
AMF
RTMP
Polling
LongPolling
Streaming
NIOLongPoll
NIOStreaming
NIOPolling
HTTP
Proxy Server
JMS
Spring
Hibernate
Security
SQL
Others
Java
Service
Introspector
Flash Builder
PDF
Generation
LiveCycle
Rights
Management
Process
Management
Reader
Extensions
Production
Print
BAM
Modeler
Plugin
Code
Generator
Network
Monitor
Data
Mgmt
Service
Remoting
Service
Message
Service
Model Driven Architecture
28. LiveCycle Collaboration Service – SDK makeup
High-level
Components
Foundation
Classes
Pods
RTC UI Components
Shared Managers Shared Model
Session
(Connection, Authentication, Reconnect/Failover, RMI Routing)
Audio Pub / SubWebcam Pub / Sub File Pub / Sub Shared Cursors
Users AV Streams
Files Room
Pub / Sub Messaging + Permissions
Shared Collection Baton
Shared Property UserQueue
Roster WhiteBoard Chat FileShare Note WebCam
29. One Web, Any Device*
19 of top 20 OEMS are committed to
delivering Flash
Power of the Adobe Flash Platform
One UX, Any Device
We are committed to delivering
customer experiences to every device