This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.

1. Social Media for
Human Resources Recruiters

2. My Background
•Business to Business Sales & Sales
Management since 1977
•Active on Social Media for 4+ years
•Columnist - Windmill Networking –
Social Sales
•Columnist – IBM Midsize Adviser – Social Business
•TTI Performance Systems VAA specializing in pre-
hire assessments & job benchmarking
•Nimble Social CRM & HootSuite Solution Partner
•Own & Operate B2B Networking Groups

3. Agenda
• How social media is being used by recruiters
• Attracting active and passive job seekers
• Promoting our companies and our open positions
• Finding quality potential candidates
• Qualifying candidates
• While much of our focus will be on LinkedIn, all
four of the major social networks are valuable!

4. How Social Media is Being Used
by Recruiters Today

5. Here’s What Recruiters Are Saying
• Over 90% of employers used social recruiting in
2012
• 2/3 of Companies now recruit via Facebook; over
half use Twitter and almost all use LinkedIn
• 43 % of respondents felt that the quality of
applicants has improved thanks to social media
• 20 % said it takes less time to hire when using
social recruiting
Source … Jobvite

6. Attracting Candidates - Housekeeping
Social media is based on the laws of
attraction vs. interruption. How attractive
and professional is …
• Your personal profile(s)?
• Your company page(s)?
• Your website?
• Your job offer?
You only get one chance to make
that great first impression. Don’t
squander that!

9. Build Your Network
• Are you doing so actively
on all networks?
• Have you uploaded your
email lists?
• Are your employees
connected to each other
and to the company?

10. The Power of Your Network
100 unique connections
100 unique connections each
100 unique
connections each
Your LinkedIn network is 1,100,000 connections!

11. Provide Value
• By providing value you
attract others to you and to
your company
• Share employee stories &
comments
• Be creative. Mix it up! Be
visual
• It is not all about business. It
is also personal, helpful,
funny, & about your culture

12. Get The Word Out!
Nothing Amplifies Your Reach Like Social Media

13. Social Media Ecosystem
TWITTER FACEBOOK
Website or Other Site
Job Landing Page
LINKEDIN GOOGLE+
OTHER SOURCES
(Blog, YouTube,
Pinterest, etc.)

15. Where Can You Post Jobs?
• Your company website
• Craiglist or other on-line job boards
• You can also feature your positions on
Facebook Pages and Groups and
Google+ Pages and Communities
• LinkedIn Company Pages, LinkedIn
Jobs, & LinkedIn Groups (note that
job posting is a premium feature,
however, feel free to post jobs as
discussions)

18. Preparing Your Message
• Who will deliver it?
• How will you deliver it and
how will you control it?
• Where are your candidates
most likely to be found?
• Recognize that social
media is very VISUAL

19. Regarding That Message …
• What is your message(s)?
Remember that keywords
are searchable
• Why would people want to
work for you?
• Why would they want the
Stand out from the crowd!
job you are offering?

20. Sharing Your Message
• Get employees involved with
something like GaggleAmp. You
can even make it a contest!
• Pre-schedule messages with social
dashboards like HootSuite or
Spout Social
• Leverage your network and ask for
their help in sharing your message
to their networks

22. More Ways To Share …
• Job Fairs (advertise for free on
EventBrite or Evite)
• Email signature lines
• Newsletters
• Spiffs and rewards (bounties)
• LinkedIn & Facebook ads or
promoted Tweets

23. Track Your Results
Determine what works and what
does not!
• Page analytics – Who, What,
When, Where?
• Link analytics – bit.ly, ow.ly
(HootSuite)
• A/B testing
• Determine your conversion rate

24. Get Proactive!

25. Finding Passive Candidates
• Ask for referrals from
your network and from
your employees
• InMail and OpenLink are
messaging systems
available to LinkedIn
premium members and
anybody can message an
OpenLink Member

26. General & Advanced Search
• Work with advanced search
on all networks
• Create saved searches and
alerts on LinkedIn (you can
save up to 3 at any given
time with any account)
• Job change notifier is a free
LinkedIn application

28. Fish Where The Fish Are
(and where they tend to school up)
• LinkedIn Groups
• Facebook Groups
• Google+ Communities
• TweetChats
All of these are
connection agnostic!

29. Qualify Applicants

30. Peel The Onion
• Google Search & Google News
• Reference search on LinkedIn
(Who do they know that you
also know?)
• Take a look at their profiles and
streams on all of the networks
• Will you meet the real
candidate during the interview
or on Facebook?

34. Should You Go Premium?

35. LinkedIn Premium Accounts

36. LinkedIn Free vs. Talent vs. Recruiter
The biggest differences between free and
premium accounts are …
• Search parameters, results, & saved searches
• InMails
• Contact info visibility outside of your network
Paid annually, Talent accounts range from $480
to $900. Recruiter accounts are on a very
different platform that is customized to your
needs and can range from $7,000 to $80,000
annually.

37. What About Other Social Networks?

38. Twitter
• Build your network
• Create and follow Twitter lists
• Perform custom searches (SocialBro)
• Consider a recruiting specific account
• Target your potential candidates
• Engage with others (do you have something
for the conversation?)
• Share your candidate search and ask for
retweets!

39. Facebook
• Give your company a personal face on
your company page. Consider a specific
page for hiring.
• Create conversations, polls, and contests
• Actively engage with others as a person
and as a company
• Join Groups and be active
• BranchOut, BeKnown, & Talent.me are
Facebook applications well designed for
job hunters and recruiters

40. Other Social Networks
• Business pages
• Communities (groups)
• HangOuts (8-way video
interviewing)
•Use as a virtual job board
•Broadcast events
•Share videos

41. Blogging
• Blogging is a great way to
tell your company story!
• You can also use your blog
to talk about the positions
you have open
• Leverage the power of the
social media ecosystem to
get your message out

42. Questions?

43. Connect With Me!
Craig M. Jamieson
Adaptive Business Services / NetWorks! Boise
208.340.9546
craig@adaptive-business.com
@craigmjamieson
www.adaptive-business.com
www.networksboise.com