Personal Information
Organização/Local de trabalho
Glasgow, United Kingdom United Kingdom
Cargo
Public Speaker, Digital, Communications, Content, Strategist, Author and Lecturer
Site
about.me/craigmcgill
Sobre
Specialties:
Advise on all aspects on online, digital engagement including PR, inbound marketing, website, design, content, social, communities, SEO, SEM, PPC, analytics and ROI.
Highlights:
• Showing Swiss Re how to update social media, engagement and alignment with traditional PR and business goals
• Showing blue chip firms like Balfour + Manson and investment firm Turcan Connell how digital engagement can improve their work/profit
• Responsible for PR and marketing of Scotland's domain name .Scot
• Lead digital on new Sleeper train service
• Creating new profitable FMCG B2C product lines via social media (£1m profit on £5m revenue. Social spend was £12,000)
• Took Tesco Scotland t...
Marcadores
social media
digital journalism
hacking
infosec
cybersecurity
crossplatform journalism
scotland
brewdog
whisky
scotch
dalmore
jura
journalism
social media scotland
digital engagement
teens in business
anxiety issues in business
engagement
online marketing
marketing
personal branding
business
workplace culture
crisis
communications
pr
public relations
glenmorangie
whyte & mackay
beer
alcohol
whiskey
whyte and mackay
youthlink
youth
social business
roi
crossplatform pr
seo
rangers fc
digital strategy
craig mcgill
social media marketing
rfc
acne
spots
beauty
acne treatments
cipr
businesses
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