Looking to generate more sales from your website? Here's 17 quick and easy ways to increase sales and conversion on your web store.

1. 4. Sense of
Urgency
5. Product
Reviews
LIMITED ITEMS = MORE VALUABLE IMPROVE CONVERSIONS BY
• limited time offers
& free delivery
• special discount hours
• stock meter
It can be:
60% of shoppers consult
reviews before buying.
The correlation good/bad
reviews should be 9 to 1.
Tips:
10%
7. Clear
Contact Info
8. Checkout
11. Improved
Site Search
12. Better
Filters
13. Fast Site
Speed
14. Live Chat
2. Videos
IMPROVE CONVERSIONS BY
80%
64-85% of users are more
likely to buy after watching
a product video.
3. Engaging Colors
AFFECT 85% OF SHOPPERS
ATTRACT IMPULSE SHOPPERS SHOPPERS ON A BUDGET TRADITIONAL BUYERS
6. Trust Seals
48% of visitors rely on them. Improve conversion by 40%
THE MOST POWERFUL:
• visible phone number
• physical address
• email address
BOOST THE SITE’S
CREDIBILITY
• isolate it
• make it easy
• editable
• clutter free
• one page
• with better hierarchy
• error field & validation
• don’t force people to register
Tips:
Options to consider: progress bar,
save for later, order summary.
Users are willing to pay more to save time.
save users from the hassle
of filling in forms.
Tips:
show currency according
to the visitor’s origin.
Tips:
GIVES MORE PERSONALIZED
USER EXPERIENCE
50% of people use search to
navigate sites.
provide better filters
when you offer more
choices.
Tips:
• use auto-suggest search
• an automated drop-down
menu of textual results
Tips:
MORE SEARCH RESULTS
EQUAL A HARDER CHOICE
51% of U.S. buyers leave a
slow site.
47% of users expect a site to load
in 2 sec.
1 SEC. DELAY = A LOSS OF 7%
SALES
63% of clients return to a site
with a live chat support.
38% of customers buy
with a chat support.
90% of customers consider it
helpful.
is #1 criteria for making a purchase.
Encourages 93% of customers to buy.
In 2014, 63% of Amazon’s customers
joined because of free shipping.
SOURCES
http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/
http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-converstion-rates/
https://www.conversioner.com/blog/boost-ecommerce-conversion-rate
https://www.pickaweb.co.uk/blog/35-rules-to-speed-up-your-website/
https://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html
https://vwo.com/blog/use-urgency-scarcity-increase-ecommerce-sales/
https://monetizepros.com/ecommerce/5-trust-badges-that-can-increase-your-conversion-rate/
https://blog.crazyegg.com/2014/08/22/trust-seal-ecommerce/
https://www.pixelz.com/blog/using-product-images-on-ecommerce-site/
https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/
https://www.conversioner.com/blog/color-psychology
TRUSTED
BRAND
9. Short Forms
10. Multiple Payment Options
$ £
€
¥
15. Free Shipping
16. Section for
Sales & Specials
17. Upselling &
Cross-Selling
Users show discount
seeking behavior.
47% of buyers choose only
discounted products.
62% are looking for a sales &
specials section.
BOOST AN
AVERAGE ORDER SIZE
must be 60% cheaper than the
offered product.
Tips:
Try PinnacleCart for free at
http://www.pinnaclecart.com
1. Images
USE HIGH QUALITY IMAGES
AND ACTION SHOTS
• Make sure the image is large enough
• Have a zoom option
• Alignment is important
• Pay attention to shadows
Tips:
Place Carefully: search bar, content,
and final checkout page.
Webstore
17 Easy Ways
to Increase
Conversions
On Your
Webstore