Go beyond mere best practices into the realm of NEXT practices! Improve your webinar results - engagement, satisfaction, attendance and participation - by implementing these before-webinar tips. Part 1 of 2. Part 2 covers during and after the webinar tips.

1. ebinar
NEXT PRACTICES
Tiffani Frey
Craft, Creative Marketing
www.craftcreativemarketing.com
@tiffanifrey

2.  Goals
Agenda, Pt 1
BEFORE THE WEBINAR
 Promotion
 Registration Form
 Confirmation
 Reminders
 The Presentation
 Handouts
 Practice
©2012 Tiffani Frey www.craftcreativemarketing.com

3. trade
VALUE
for
TIME
©2012 Tiffani Frey www.craftcreativemarketing.com

4. DELIVER
on your
PROMISE
©2012 Tiffani Frey www.craftcreativemarketing.com

5. keep it
MOVING
©2012 Tiffani Frey www.craftcreativemarketing.com

6. answer every
QUESTION
©2012 Tiffani Frey www.craftcreativemarketing.com

7. BEFORE THE WEBINAR
set your
GOALS
©2012 Tiffani Frey www.craftcreativemarketing.com

8. goals are
tangible numbers
that can be measured
reported on
tracked
improved
©2012 Tiffani Frey www.craftcreativemarketing.com

9. RFQs|SALES|ATTENDEES|SATISFACTION|DEMOS
©2012 Tiffani Frey www.craftcreativemarketing.com

10. GoToWebinar reports on
Number of attendees
Attendance rate
Attentiveness
Poll response rate
Survey response rate
Duration
Interest rating
©2012 Tiffani Frey www.craftcreativemarketing.com

11. PROMOTION
BEFORE THE WEBINAR
©2012 Tiffani Frey www.craftcreativemarketing.com

12. touches
3 weeks
2 weeks
1 week
1 day
©2012 Tiffani Frey www.craftcreativemarketing.com

13. The closer you get to the webinar,
the more urgent your messaging should get.
©2012 Tiffani Frey www.craftcreativemarketing.com

14. Advertising
Social media
Email
Mail
Website
Associations
Industry
publications
©2012 Tiffani Frey www.craftcreativemarketing.com

15. BEFORE THE WEBINAR
REGISTRATION
REGISTRATION
©2012 Tiffani Frey www.craftcreativemarketing.com

16. Ask the QUESTIONS
that let you see
your attendees
©2012 Tiffani Frey www.craftcreativemarketing.com

17. Ask the QUESTIONS
that get you
information you can use
How did you hear about this webinar?
On a scale of 1-5 (5 being highest), rate your
familiarity with company/product.
Would you like to receive our newsletter?
What is your biggest challenge in terms of X?
What product do you currently use/are considering?
©2012 Tiffani Frey www.craftcreativemarketing.com

18. BEFORE THE WEBINAR
EMAILS
©2012 Tiffani Frey www.craftcreativemarketing.com

19. Confirmations
System
requirements
Outlook reminder
Customize message
©2012 Tiffani Frey www.craftcreativemarketing.com

20. Reminders
1 week, 1 day, 1 hour
Include link to
download handouts
Customize message
Send personal email
©2012 Tiffani Frey www.craftcreativemarketing.com

21. Hello! I hope you're as excited as I am for tonight's
webinar, “Webinar Next Practices.“
Bring your most challenging questions; I'm here to
help!
Attached is a worksheet I've put together to help you
take notes and remember the most important parts of
my presentation. I suggest you print it out and have it
ready to go when we start.
I'll see you online in about an hour!
©2012 Tiffani Frey www.craftcreativemarketing.com

22. BEFORE THE WEBINAR
PRESENTATION
DESIGN
©2012 Tiffani Frey www.craftcreativemarketing.com

23. one thought
per slide
©2012 Tiffani Frey www.craftcreativemarketing.com

24. 2:1 ratio
©2012 Tiffani Frey www.craftcreativemarketing.com

25. 2:1 ratio
©2012 Tiffani Frey www.craftcreativemarketing.com

26. 100pt
50pt
40pt
30pt
20pt
10pt
©2012 Tiffani Frey www.craftcreativemarketing.com

27. 7 6 5 4 3 2 1
©2012 Tiffani Frey www.craftcreativemarketing.com
No man’s land

28. NO
video or
animation
©2012 Tiffani Frey www.craftcreativemarketing.com

29. PPTS
is your
friend
©2012 Tiffani Frey www.craftcreativemarketing.com

30. BEFORE THE WEBINAR
HANDOUTS
©2012 Tiffani Frey www.craftcreativemarketing.com

31. Variety of
Worksheet
questions
Important points
Keepsake
©2012 Tiffani Frey www.craftcreativemarketing.com

32. Summary
Takeaway
Contact info
Slides?
©2012 Tiffani Frey www.craftcreativemarketing.com

33. BEFORE THE WEBINAR
PRACTICE
©2012 Tiffani Frey www.craftcreativemarketing.com

34. Get to know GoToWebinar
Recording
Launching polls
Hand raise function
Questions/chat
Changing presenters
Drawing tools
Sharing mouse control
©2012 Tiffani Frey www.craftcreativemarketing.com

35. Practice until you can
do it in your sleep
©2012 Tiffani Frey www.craftcreativemarketing.com

36. hank you
Tiffani Frey
Craft, Creative Marketing
www.craftcreativemarketing.com
@tiffanifrey
©2012 Tiffani Frey www.craftcreativemarketing.com