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Idea Crafting
- 1. Idea Crafting
Why do ideas need to be crafted?
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 1
- 2. Typically, in an organization,
ideas come from various channels
Employees
(work) Business &
Competitors technology
strategy
Customers
and customer R&D
facing teams
crafting innovation together
Ideas
Partners,
Organizational
suppliers and
processes
collaborators
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 2
- 3. And these ideas may have various purposes . . .
(New )product ideas
New service
ideas
crafting innovation together
Brand building improvement
continuous
and marketing Ideas for
ideas
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 3
- 4. Ideas may also be
Serendipitous Orchestrated
crafting innovation together
OR
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 4
- 5. Organizations have some
processes to help ideas
reach their objectives
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 5
- 6. A few ideas
New product or service or business make it
model ideas –
A typical funnel and stage gate model
Many get
stuck midway
And most
lose steam
very early
crafting innovation together
Ideas The filtration The stage gate
(from various funnel process
channels) (based on (with evaluation
and decisions at
various various stages)
criteria)
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 6
- 7. Continuous improvement models
(these typically apply on the grass-roots processes and activities and
are aimed at gradual change)
(Deviations are bad!)
Standardize and
ensure repeatability
crafting innovation together
Six Sigma Focus on controlling
Reducing error and system parameters
deviations from the norm
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 7
- 8. The Technology and Intellectual Property value
chains
Trade secret
Idea Invention Intellectual
Property
Patent
Value
crafting innovation together
Exploit Protect
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 8
- 9. Clearly, at any given point in time there are several
different types of ideas being conceptualized,
implemented and pursued across various levels of
the organization
They have different purposes and different
rhythms
crafting innovation together
All of them contribute to the innovation
quotient of an organization
But a majority of the ideas die
or fall by the wayside
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 9
- 10. Why do our innovation processes not work
as well as we think they should?
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 10
- 11. Ideas are lonely
Several serendipitous
ideas may actually be
crafting innovation together
inherently
synchronous –
they can be combined
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 11
- 12. Ideas may be disconnected
from the larger context
crafting innovation together
As opposed to getting launched
Ideas end up making an
out of a context
emergency landing in a context
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 12
- 13. Filtration processes systematically
eliminate the outliers -
the ones that don’t fit into the
current and present
crafting innovation together
The outliers are actually
the real ideas!
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 13
- 14. We are used to
Logical thinking
Analytical thinking
Reductionist Approaches
Linear approaches Ideas and innovation are
by their very nature
which helps us to
Non-linear
crafting innovation together
Exploratory
converge
Divergent
narrow down
select
decide
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 14
- 15. Only live ideas can be productive
How to nurture ideas and keep them alive?
How to craft ideas?
crafting innovation together
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 15
- 16. Idea Crafting
IDEAS are those thoughts that bring in the genesis of change – many times fundamental.
These are thoughts that one doesn’t get in the regular run-of-the-mill thinking.
IDEAS can happen serendipitously in the human mind. They can happen at any time. They
can be fleeting glimpses of problem solutions, can be dreams of possible new
opportunities, can be new design structures or simply new experiences.
IDEAS don’t happen just like that. They come to prepared minds. Only prepared minds
can transform these thoughts into change. It requires ability to generate and execute at
the same time.
crafting innovation together
IDEAS need to be crafted through orchestrated immersion. Contrary to popular belief of
organizations having lots of ideas and “it is all about execution”, our experiences show
ideas need to be crafted through orchestrated immersion of minds that work inside and
with the enterprises.
Idea Crafting helps generate and build ideas that
become the genesis of change for large enterprises
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 16
- 17. In addition to Analytical and Logical Thinking
we need . . .
Inventive Thinking
(inventive triggers,
laws of evolution,
scenario building,
focus on function) Systems Thinking
Lean Thinking
(holistic approach,
(Value maximization,
global optima,
experimentation,
expanded and
learning approach,
connected system
crafting innovation together
elegance)
context)
LIST
(Lean
Inventive
Systems
Thinking)
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 17
- 18. Lean Inventive Systems Thinking
Powerful scientific structured
mechanisms to
Help individuals tap and
exploit their creative skills
crafting innovation together
Help teams synergize better and
exploit the non-linear energies of
brainstorming and set-based
concurrent approaches
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 18
- 19. Lean Inventive Systems Thinking
Help teams and individuals
• Effectively diverge and converge
• Expand the context
• Explore non-linear paths
• Build future scenarios
• Generate truly novel ideas
crafting innovation together
• Connect ideas together
• Identify key value parameters
• Assess solutions in a structured
manner
• Take informed decisions
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 19
- 20. Lean Inventive Systems Thinking
Help organizations craft their own
unique innovation processes that
are in sync with the overall
organizational culture and vision
crafting innovation together
There cannot be any cookie-cutter
solutions
One size doesn’t fit all!
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 20
- 21. The cogs of the organizational
innovation wheel
Ability to reach out to and utilize
external talent and people networks
More creativity and skill in
individuals and teams
More productive, reliable, more and better
efficient internal processes functionality
Seamless integration with Improved fit in
external ecosystem processes e.g. the ecosystem
the supply chain
crafting innovation together
Closer to
customer needs
For the wheel to move forward,
all cogs have to move
synchronously, in unison and
feed energy to each other
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 21
- 22. A question that often crops up . . .
Does this mean that in order for ideas to be effectively
crafted
We need to have all the systems and processes in place
All people trained on various frameworks, tools and techniques
Buy-in from top management across the organization
Before we can get started?
crafting innovation together
In effect, is it “all” or “none”?
Do we have to boil the ocean first?
The short answer is NO.
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 22
- 23. Embedding Innovation DNA in organizations
• Short cycle experiments
• Application of innovation frameworks to multiple contexts – ranging
from grass-roots project activities to business and technology strategy
• Small successes breed larger successes
• “Learning by doing” is the best way to inculcate innovative thinking
crafting innovation together
• Build unique organic perspectives on innovation and design innovation
processes accordingly
• Innovation buzz and conviction spreads faster sideways as opposed to
top down – internal word of mouth marketing works best (only possible
if real value is seen by the people using the innovation processes)
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 23
- 24. To help craft ideas in any context,
Crafitti uses a broad 3-stage process
• Explore
– Connect with the practitioners; understand the context
– Explore multiple perspectives and dimensions
– Come up with a customized approach (usage of frameworks)
• Engage
– Co-craft innovation in a “live” context using the customized approach
crafting innovation together
– Facilitate deep learning of the innovation frameworks through “learning by
doing”
• Empower
– Hand-hold to maximize the probability of success
– Set the context for future experimentation and application
– Create a cadre of minds prepared for idea crafting (for organic diffusion)
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 24
- 25. Idea Crafting for a Business Strategy and Growth Context -
Using the LIST framework in the Engage Phase
Creating
solution
execution
Generating strategies and
multiple novel roadmaps
and interesting
solution
crafting innovation together
directions
Finding the
right problem/
opportunity
Crafitti recently conducted a series of workshops for one of the world’s
leading data and content providers to generate new strategic directions and
roadmaps for one of their business units.
More than 30 senior associates came together over 4 days to generate more
than 300 ideas, later clustered into 5 key strategic initiatives.
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 25
- 26. Details of the Idea Crafting Process used in business
strategy and growth contexts
Solution Evaluation/
prioritization Set-based concurrent
•Key Value parameters approach
•Analytic Hierarchy Process
•Playing out scenarios SPOT
•Strategy
Converge Create Solution depth •Process
•Key Value Parameters •Clustering •Organization
•Prioritization using the •Resources and constraints •Technology
Analytic Hierarchy
Process Idea Explosion
•Inventive triggers Creating
Collect and connect •Scenario building
•Mind Maps •Brainstorming solution
•Clustering execution
•Dependency Analysis
Generating strategies and
roadmaps
crafting innovation together
Expand and explore the multiple novel
context
•Scenario building and interesting
•Space-time expansion solution
•Value Networks
directions
Finding the right
Crafitti recently conducted a series of workshops for one of the world’s
problem/ leading data and content providers to generate new strategic directions and
opportunity roadmaps for one of their business units.
More than 30 senior associates came together over 4 days to generate more
than 300 ideas, later clustered into 5 key strategic initiatives.
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 26
- 27. Crafitti looks forward to
active collaboration and help
craft ideas in multiple
crafting innovation together
innovation contexts.
Confidential © Crafitti Consulting Private Ltd. June 5, 2009 27