Many consider Facebook as a strictly business-to-consumer opportunity. Bullshit. Facebook offers an number of benefits for B2B companies, marketers and professionals. And we'll discuss them.

1. Facebook for the B2B Professional
A Frank Discussion
Unsummit | 18 June 2011

4. #b2bfb
#unsummit
@curtprins

6. Me.

7. You.

8. Why?

9. Humbling Stats:
1) Facebook has 500M active users
• 3rd Largest Country in the World
• 70% are outside the USA
• 70 Languages are available
• USA users ditching it, especially teens
2) Average user has 130 “friends”
3) Heavy average usage
• 50% are on Facebook daily
• Connected to 80 pages, groups & events
• Create 90 pieces content/month
• 700B minutes a month
4) 50% Access it via mobile & 2x as active
5) Install 20M apps/day
Source: http://on.fb.me/kkZdy4

10. Opportunities:
1) 500M Active Users
• International reach
• Limited marketing noise
• eCommerce infant stage
2) These users have…
• Careers
• Capital
• Children
3) Susceptibility
• On it during leisure time (and at work)
• Best ad targeting ever
4) Others?

11. Problems:
1) Personal/Professional lines blurring
• Intergenerational trends
• 18-hour work day
• Multiple user accounts
• Limiting self expression
2) Integrations with Twitter & other SM
• Less of a closed system
• Dawn of security breaches
3) Privacy issues
• Moving target with Facebook updates
• User agreement & policies largely unread
4) Others?

12. Business Usage:
1) Facebook promotional tools
• Advertising
• Sponsored Stories
2) Groups & Pages
• New channel of communications
• Lead generation & nurturing
• Customer/User engagement
• Crisis communications
3) External Integrations
• “Like” Buttons
• Blog/Twitter uploads
4) Apps
5) Others?

13. Promotional Tools:
1) Advertising
• Geo-targeting
• Keyword driven
• Rich Demographics
• Your experience?
2) Sponsored Stories
• Leverage “friends” actions into promotions
• Appears in news feeds & right column
• Reeks of Promoted Tweets
• 46% higher CTR: http://bit.ly/kgSawL
• Your experience?

14. Groups & Pages:
1) Groups
• Largely passe – migration to Pages
• Your experience?
2) Pages
• Still heavily B2C focused
• B2B usage growing – both F500 & SMB
• Updates appear in “friends” news feeds
• Many use it as another megaphone
• Best use it to create & nurture conversation
• More casual; more human feel
• Is FBML dead?
• Great B2B from Hubspot: http://bit.ly/leun3l
• Your experience?

15. Apps:
1) B2C
• Largely games or game related
• Heavier women usage
• Don’t send me a @#$&! Farmville invite
2) B2B
• Consider Android or iOS mobile app instead

16. Professional Usage:
1) Job Prospecting?
• Recruiters constantly posting opts
• Anyone snag a gig?
2) External Integrations
• “Like” Buttons
• Individual professional blog posts/Tweets
3) Networking
• Tabs on colleagues & friends
• Prove your human – Nancy Lyon
• Watch content
• Your experience?
4) Other ideas?

17. Questions?

18. Thank You!
Curt Prins
email@curprins.com | +1 612-326-4049
http://curtprins.com
http://bit.ly/iYv1aI